The fierce competition in the LED lighting industry and various reasons have led to LED lighting companies losing money and operating poorly. In 2014, the running events continued one after another, which caused the merchants to suffer a lot of losses. How do terminal dealers view the problem of “running the road� The author interviewed Yan Yanan, general manager of the Liaoning Operation Center of Tianzhu Zhiguang.
Thousands of miles of embankment collapsed in the ant
Recalling the many running events in 2014, it is shocking. When the glory of the original manufacturer was in sight, but now it is beyond recognition, when Yan Yannan talked about these things, Yan Yannan opened his voice.
Yan Yanan said that once the company went bankrupt, the dealer first thought that the building would be tilted and the tree would fall apart. In fact, what everyone sees is only the appearance. We must look at the essence through the phenomenon. The collapse of a company is not an immediate matter. It may be that only a certain link has gone wrong, resulting in an inadvertent loss.
More often, we have to analyze the internal cause, which is like a car can not drive is not necessarily the entire car scrapped, perhaps just a tire problem affecting the entire car. The same is true for enterprises. The embankment of a thousand miles collapses in the ant colony. Sometimes it is only a small link, which kills a company.
"Because of this, enterprises should consider more. Enterprises and enterprises are different. Some enterprises start from the point of giving preferential policies and support to the state. Such enterprises only pay attention to immediate interests and cannot develop in the long run. Dealers should think about their own position, whether it is short-term or long-term. If you want to rise and make money in a few years, then there are so many small factories in the south that you can choose, but this risk will increase. If you want to develop in the long run, then you should take the brand route, properly build your own channels, and carefully choose the cooperative manufacturers. Brands such as Sanxiong, Aurora, Scorpio, Sunshine, and Philips are worth considering. Yan Yanan analyzed this to the author.
The light of the sky is step by step
Although the time when the light of Tianzhu came to Liaoning was not long, it was gratifying that they did not rush to seek success and did not make a big leap forward. Yan Yannan said to the author: "The main goal of this year is to lay a solid foundation and spread the channels. In terms of sales, although there is no commendable performance, there is no glamorous data, but overall, sales and Expected to be more consistent, the difference is not very large, and it is expected that the growth will be faster next year and the following year."
According to Yan Yannan's introduction, in the current sales ratio, retail sales will account for 20%, wholesale will account for 50%, the project will have some uncertain factors, can not be estimated. If it is developed under normal conditions next year, the project will be larger than the sum of wholesale and retail. “There are several factors that will affect sales performance: First, the light of Tianzhu has just entered the Liaoning market. The brand needs a slow process. In the early stage, we also adopted some brand promotion activities to let consumers know about Tianzhu. Light this brand.
As far as the current situation is concerned, the degree of consumer acceptance is getting higher and higher. Secondly, the positioning of the product itself will have an impact on sales performance. The light of Tianzhu is currently in the development stage in Liaoning, and the first is that its own products will be more targeted. , will play their own advantages; the second is to be responsible for the quality of products, these strict requirements of self-discipline, will certainly have some impact on sales performance. Once again, due to the influence of the market environment, today's domestic lighting industry market is highly competitive, price wars, quality wars are smouldering, and the market has no standard norms, which has an impact on everyone, many businesses are holding a wait-and-see attitude, can't A lot of peddling, it is their responsibility to have problems. â€
Thousands of miles of embankment collapsed in the ant
Recalling the many running events in 2014, it is shocking. When the glory of the original manufacturer was in sight, but now it is beyond recognition, when Yan Yannan talked about these things, Yan Yannan opened his voice.
Yan Yanan said that once the company went bankrupt, the dealer first thought that the building would be tilted and the tree would fall apart. In fact, what everyone sees is only the appearance. We must look at the essence through the phenomenon. The collapse of a company is not an immediate matter. It may be that only a certain link has gone wrong, resulting in an inadvertent loss.
More often, we have to analyze the internal cause, which is like a car can not drive is not necessarily the entire car scrapped, perhaps just a tire problem affecting the entire car. The same is true for enterprises. The embankment of a thousand miles collapses in the ant colony. Sometimes it is only a small link, which kills a company.
"Because of this, enterprises should consider more. Enterprises and enterprises are different. Some enterprises start from the point of giving preferential policies and support to the state. Such enterprises only pay attention to immediate interests and cannot develop in the long run. Dealers should think about their own position, whether it is short-term or long-term. If you want to rise and make money in a few years, then there are so many small factories in the south that you can choose, but this risk will increase. If you want to develop in the long run, then you should take the brand route, properly build your own channels, and carefully choose the cooperative manufacturers. Brands such as Sanxiong, Aurora, Scorpio, Sunshine, and Philips are worth considering. Yan Yanan analyzed this to the author.
The light of the sky is step by step
Although the time when the light of Tianzhu came to Liaoning was not long, it was gratifying that they did not rush to seek success and did not make a big leap forward. Yan Yannan said to the author: "The main goal of this year is to lay a solid foundation and spread the channels. In terms of sales, although there is no commendable performance, there is no glamorous data, but overall, sales and Expected to be more consistent, the difference is not very large, and it is expected that the growth will be faster next year and the following year."
According to Yan Yannan's introduction, in the current sales ratio, retail sales will account for 20%, wholesale will account for 50%, the project will have some uncertain factors, can not be estimated. If it is developed under normal conditions next year, the project will be larger than the sum of wholesale and retail. “There are several factors that will affect sales performance: First, the light of Tianzhu has just entered the Liaoning market. The brand needs a slow process. In the early stage, we also adopted some brand promotion activities to let consumers know about Tianzhu. Light this brand.
As far as the current situation is concerned, the degree of consumer acceptance is getting higher and higher. Secondly, the positioning of the product itself will have an impact on sales performance. The light of Tianzhu is currently in the development stage in Liaoning, and the first is that its own products will be more targeted. , will play their own advantages; the second is to be responsible for the quality of products, these strict requirements of self-discipline, will certainly have some impact on sales performance. Once again, due to the influence of the market environment, today's domestic lighting industry market is highly competitive, price wars, quality wars are smouldering, and the market has no standard norms, which has an impact on everyone, many businesses are holding a wait-and-see attitude, can't A lot of peddling, it is their responsibility to have problems. â€
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