Pebble, the "original ancestor" of smart watches, recently announced that it will launch the second-generation smart watch Pebble TIme Steel, which has the meaning of "combat" with Apple Watch. Pebble TIme Steel is made of stainless steel, and its battery life is still its biggest highlight. It is reported that the product can be used normally for 10 days after a full charge, and the price is about 299 US dollars. According to Apple's mobile phone resounding response, Apple Watch battery life is difficult to match.
However, in the field of smart watches, battery life is not the only factor determining the market. Design, performance and product pricing are also essential for products. Therefore, Apple Apple Watch still has the possibility of breaking through.
According to the “2015-2020 China Wearable Device Industry Market Prospect and Investment Strategic Planning Analysis Report†provided by Forward Industry Research Institute, in 2014, 4.6 million wearable devices including watch bracelets were shipped, and Android watches came out. With 720,000 units, Moto 360 ranks first with outstanding sales, ahead of Samsung, LG and Sony. With battery performance, the annual shipment of Pebble smart watches is 600,000 units. The frequent efforts of foreign giants have given birth to the development of the domestic smart watch industry. Huawei's Huawei Watch has filled the gap in domestic smart watches, but due to Google's limitations, the smart watch has no connection with the mainland market.
This reflects the new pain point of the current domestic smart watch business. In addition to product design, battery life, performance and price, manufacturers are also facing obstacles in smart watch systems. Huawei Watch adopts the current mainstream Android Wear system, but due to Google's restrictions on Android Wear system and the mainland's suspension of Google services, Huawei Watch is difficult to develop in the mainland.
Affected by this, although the Android Wear system has advantages in cost and experience, domestic smart watch manufacturers still need to find another way out. The industry believes that two roads are available for selection. First, the development of independent operating systems, through the compatibility of Android applications to attract users; Second, follow the mobile phone industry, deep customization of Google Android Wear system, but to prevent watches like mobile phones.
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