Nikon's ambition to engage in VR cameras, layoffs are not hesitating

Nikon is a famous camera manufacturer in Japan. It was founded in 1917 and is just one hundred years old next year. The key to a company's ability to be a hundred years old is that it can progress with the progress of the times and progress with the advancement of science and technology.

Nikon further demonstrated their product strategy in the field of panoramic video at the Nikon Innovation Forum: 360-degree panoramic video revolution in New York last week. Nikon's newly released KeyMission 360 sports camera was featured as the centerpiece of other KeyMission products. It also showed samples of the KeyMission camera and launched a round-table talk about panoramic video.

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After Nikon was seriously guilty of blood loss and Sony considered the acquisition, on November 8, it stated in the “reorganization announcement” of the financial statements that it would suspend the current medium-term business plan and set a structural reform period of about two and a half years. The goal is to cut the fixed cost of 20 billion yen (about 190 million US dollars). This may win time for Nikon's transformation. The choice of future business transformation is critical. What can be seen at present is that the optical giants have cut into the VR market through panoramic cameras, and have also explored in the medical market and the surveillance market, but the field of development is still quite limited.

At the Nikon Innovation Forum, Nikon is a video sample that is shown to the media using Gear VR. The panoramic video captured by the camera can be uploaded to YouTube, and then the video can be viewed on the YouTube VR app using Daydream or Cardboard. This video can really be called a VR camera.

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