During the Guangzhou Auto Show, the 2017 Ford New Mondeo was officially launched, with prices ranging from 179,800 yuan to 319,800 yuan, for a total of 11 models. The upgrade of the Ford New Mondeo is very wide and can be regarded as a mid-term redesigned model. For most people, the 2017 Mondeo, in addition to the regular gasoline version, the most attractive update is the first version of the 2.0 HEV hybrid version.
With the increase in the promotion of new energy vehicles, there are more and more hybrid models on the market. The new Mondeo's trend is not surprising, but Changan Ford obviously does not think so.
After the Guangzhou Auto Show conference, Liu Haihai, vice president of sales and service for Changan Ford Motor Market, accepted an interview with the media. He said frankly, "Ford's concept of hybrid cars is to make smart cars, so Ford is not just a hybrid. At the same time, it will also be integrated into the entire service of Zhilian, such as FordPass, and become a solution."
That is to say, Changan Ford is more concerned with intelligent and networked. For example, the Fox 8-inch large screen has been fully equipped before, and the new Mondeo's in-vehicle infotainment system has been updated to Ford's latest SYNC 3 system. For the first time, the new Mondeo is equipped with the FordPass Ford Connected Internet application for the domestic model. Mainland China has become the first region to launch the Ford School, except for the United States. "I believe that intelligent network will definitely come faster than new energy." Liu said.
Regarding the phenomenon of the collective growth of the Guangzhou Auto Show SUV, Liu Yihai thinks that it is big and represents good, and it is not environmentally friendly. Changan Ford itself has a relatively rich SUV sequence, and will not pursue the size, but pay more attention to the vehicle. Thermal management, low carbon and energy saving.
Just after the end of the double eleven, Changan Ford made a three-day promotion for the SUV family during the double eleven, but did not cooperate with the third-party e-commerce platform, mainly relying on offline dealers. When talking about car e-commerce, Liu Yuhai appears to be very calm, indicating that the online platform has a higher single-run rate. Changan Ford's strategy is based on its own platform, and honestly do the transaction rate.
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