Theme: Industry Day Prerequisites The color TV market in mainland China will be reshuffled due to LED-backlit LCD TVs, while mainland Chinese brand manufacturers have already had price-cutting actions and preparations to compete with price-cutting foreign brands, LED LCDs. Is TV really going to cut prices?
Taking Hisense's 42-inch LED-backlit LCD TV as an example, the market price has reached a level of about 8,000 RMB, which is only 30% higher than CCFL-backlit LCD TV products. The appeal is to provide more vivid colors than CCFL backlights. The power is also reduced by 20% to 30%.
The price of CCFL-backlit LCD TVs is gradually declining. With the increase in shipments of LCD TVs, the acceptance of consumers has also increased. The high-end, mid-range and low-order buyers in the market have shown their prices. Differences in preferences for backlight technology.
With the LED-backlit LCD TVs coming out for about three years, the popularity of LED-backlit LCD TVs may be faster than CCFL-backlit LCD TVs.
In the Chinese mainland market, the proportion of sales of LED-backlit LCD TVs has reached 10%, and foreign brands and local brands in mainland China are good at it.
Whether it is a direct-lit LED backlight or a side-lit LED backlight technology, it emphasizes color, grayscale, and ultra-thin models, each with its own strengths and weaknesses, and also has its own support consumers in the market. There are still two types of LED-backlit LCD TVs that have not yet been able to distinguish Xuanyuan. It can only be said that the current stage is also the mainland China, Taiwan, Japan, South Korea and other manufacturers, including the panel factory, brand factory, LED epitaxial, LED packaging factory, etc. Wait.
In terms of marketing warfare, the product gifting strategies in the Chinese market are diversified, and the quality of the products that big brand manufacturers can deliver is better and more attractive. Including Sony, Sharp (Sharp), Samsung, Hisense, Skyworth, Haier, Konka and many other brands, there are promotions with matching gifts to promote LED-backlit LCD TV.
According to the panel price data of the panel research institute WitsView, the spread of large-size LCD TVs on LED-backlit LCD panels and CCFL-backlit LCD panels is still large, but it is already shrinking.
LEDinside view From the market point of view, the price of LED-backlit LCD TVs is expected to further decrease in the second half of 2010, with an estimated 20% to 30% decline. The premise is that the reshuffle effect of color TV brands in the Chinese mainland market will gradually take shape in the process of reducing costs and introducing them into the end products. As the price of LED-backlit LCD TVs has fallen, the market visibility of this product has become better and better.
In addition, according to LEDinside research of LED industry research institute, each LED TV needs to calculate 300~400 LEDs on average. Each MOCVD capacity can supply 200,000 LED-backlit LCD TVs in one year. Therefore, about 30 units of LED TV need to use 150 MOCVD capacity. In 2009, the number of global MOCVD shipments was about 260. In 2010, the number of MOCVDs in the world may reach more than 500, especially the expansion from China.
However, not all expanded production capacity can be fully invested in LED TV applications, but also to consider the yield problem, but the substantial expansion of production capacity will cast a major variable for the LED industry supply and demand in the second half of 2010, that is, the price of LED components. Highly noticed.
Taking Hisense's 42-inch LED-backlit LCD TV as an example, the market price has reached a level of about 8,000 RMB, which is only 30% higher than CCFL-backlit LCD TV products. The appeal is to provide more vivid colors than CCFL backlights. The power is also reduced by 20% to 30%.
The price of CCFL-backlit LCD TVs is gradually declining. With the increase in shipments of LCD TVs, the acceptance of consumers has also increased. The high-end, mid-range and low-order buyers in the market have shown their prices. Differences in preferences for backlight technology.
With the LED-backlit LCD TVs coming out for about three years, the popularity of LED-backlit LCD TVs may be faster than CCFL-backlit LCD TVs.
In the Chinese mainland market, the proportion of sales of LED-backlit LCD TVs has reached 10%, and foreign brands and local brands in mainland China are good at it.
Whether it is a direct-lit LED backlight or a side-lit LED backlight technology, it emphasizes color, grayscale, and ultra-thin models, each with its own strengths and weaknesses, and also has its own support consumers in the market. There are still two types of LED-backlit LCD TVs that have not yet been able to distinguish Xuanyuan. It can only be said that the current stage is also the mainland China, Taiwan, Japan, South Korea and other manufacturers, including the panel factory, brand factory, LED epitaxial, LED packaging factory, etc. Wait.
In terms of marketing warfare, the product gifting strategies in the Chinese market are diversified, and the quality of the products that big brand manufacturers can deliver is better and more attractive. Including Sony, Sharp (Sharp), Samsung, Hisense, Skyworth, Haier, Konka and many other brands, there are promotions with matching gifts to promote LED-backlit LCD TV.
According to the panel price data of the panel research institute WitsView, the spread of large-size LCD TVs on LED-backlit LCD panels and CCFL-backlit LCD panels is still large, but it is already shrinking.
LEDinside view From the market point of view, the price of LED-backlit LCD TVs is expected to further decrease in the second half of 2010, with an estimated 20% to 30% decline. The premise is that the reshuffle effect of color TV brands in the Chinese mainland market will gradually take shape in the process of reducing costs and introducing them into the end products. As the price of LED-backlit LCD TVs has fallen, the market visibility of this product has become better and better.
In addition, according to LEDinside research of LED industry research institute, each LED TV needs to calculate 300~400 LEDs on average. Each MOCVD capacity can supply 200,000 LED-backlit LCD TVs in one year. Therefore, about 30 units of LED TV need to use 150 MOCVD capacity. In 2009, the number of global MOCVD shipments was about 260. In 2010, the number of MOCVDs in the world may reach more than 500, especially the expansion from China.
However, not all expanded production capacity can be fully invested in LED TV applications, but also to consider the yield problem, but the substantial expansion of production capacity will cast a major variable for the LED industry supply and demand in the second half of 2010, that is, the price of LED components. Highly noticed.
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