Recently, the brand of deep-rooted car networking field--the driving plan announced that the long-planned smart car insurance, business car housekeeper, driving treasure, enjoyment and other services and hardware products were officially launched on the open platform of the driving chart. With this as a starting point, the owner will be able to rely on the open platform of the driving chart and enjoy a fully connected smart cab.
Open map platform, new online car network or will usher in the second springAlthough the Internet of Vehicles has been developed in China for at least seven years, in the past few years, it has always stayed in the car "lian" network, focusing only on the needs of car manufacturers and some GPS operators, and did not bring better to users. Experience. The newly launched open platform is undoubtedly of great significance in the current car networking industry. It has truly opened the car "link" network, breaking the industry barriers, building an industry ecosystem of interconnected sharing and win-win, relying on all aspects of products and services, extensive Accumulated sticky users. With this as an opportunity, can the car network usher in the second spring?
Calling is not a seat!
Why can't I fight a boss in 7 years?
The first year of the domestic car network is 2009. The traditional car manufacturer's focus on front-loading is the earliest construction of the Internet. But in the end, it still stays in a few functions such as security, which proves the inherent disadvantage of the innovative ability of closed systems. It is impossible for the OEM to establish an open car Internet platform alone.
Then, with the entry of the Internet company as the symbol, the Internet of Vehicles entered the second stage, basically mapping the functions of the smart phone to the car center console, and simply embedding the existing business. Due to the lack of networking services, Internet companies have not been able to tap into the real needs of drivers in the automotive environment.
In the end, the operation-oriented network of vehicle networking ecosystems has emerged. They have established a car networking ecosystem in the country through more landlord services, and provided big data for 4S, automotive aftermarket, insurance and other industries. , scene operation services, create business value.
The Internet of Vehicles is an ecosystem. Its greatest value lies in the interconnection and sharing between vehicles and vehicles. This requires all industries to work together in the ecological circle and perform their duties to form a multi-industry cross-border business ecosystem. The automotive industry is a closed circle, there are barriers to interest, it is difficult to interconnect and share.
The bottleneck of the development of the first and second phases of the development of the Internet of Vehicles is related to the limitations of the company's own attributes and business scope. With the development of the market, the car network has shifted from the initial car manufacturer's pre-installation function to the eco-sphere operation, which is an inevitable trend.
Only by building a car networking ecosystem, smart cars can realize information interaction, and interact with people, equipment (mobile phones and PCs), depots and service centers, third-party organizations (shopping centers, restaurants, etc.) and other vehicles. The owner's life and travel provide all kinds of conveniences, and the car network can break through the trend and truly realize the applause. This is not easily carried and completed by a company and an industry.
Turn over three mountains and not die!
Still have to fight for the user's ability to continue operations
The construction of the car networking ecosystem must cross three thresholds. The first is the adaptation rate of vehicles, the diversity and richness of data acquisition, the second is the continuous use of users, and the third is the scale of data commercial applications.
The driving network has high adaptability products, strong operation and technical team support, and develops personal products, enterprise data services, open platform products, financial risk control products, and fleet management. At present, the number of users in the network is over 1 million, the daily activity is 40%, and the monthly activity is 90%, which is in the leading position in the field of car networking.
Turning over three big mountains, if you want to find a way out, you have to rely on continuous operation.
The driving diagram pioneered OBD as an entrance and transition, cutting into the car ecosystem and laying out an open platform. Driving plans have been in-depth cooperation with auto 4S, insurance, petroleum and petrochemical, banking, car clubs, media, intelligent transportation, tourism and other fields, and launched a variety of value-added services, such as driving smart car insurance services, driving map housekeeper Services, e-commerce services, self-driving tours, smart gas stations, ETC services, illegal inquiries, driving plans, etc., commercial value has been verified, many successful business cases have attracted the attention of many businesses.
At present, Ping An, Life Insurance, Libao, Dubang and other large insurance companies, PetroChina Sinopec, SF Express, China Communications and Communications Information Center, China Unicom, China Mobile, etc. have carried out in-depth cooperation with the driver and completed the vehicle networking. The industrial layout of the ecosystem.
“Good products and services are the key to establishing an ecosystem and a foothold. Without these, the user activity is extremely low. Many car owners have a little new sense of the Internet in the previous month. They do not use boxes for three months, and some even remove them. The box completely forgot the product after half a year," said the car networking expert.
Based on the open platform, the products and services break the traditional bondage, directly hit the user's pain points and meet the user's needs: the car insurance expires, open the driving map APP to see which insurance company's premium is the most affordable; the car half-way failure, butler service The merchant immediately called and rushed to the scene at the first time; using online music and online radio to solve the boring local audiovisual journey of the owner.
In the future, as long as the customer joins the driving car network, the car factory, after-sales service center, insurance company, traffic management department, etc. can know the position and condition of the vehicle in real time through the car network. The intelligent interaction brought by the Internet of Vehicles will change the driving life. It is as simple as chatting. Telling the driver that I am hungry will help you search for nearby food.
Full openness triggers the "Domino" effect
Internet of vehicles or will usher in the second spring
Relying on the open platform of driving, the vehicle hardware can realize intelligent and network upgrade at a lower cost. By driving the vehicle hardware terminal and the open platform vehicle dynamic data, enterprises can enhance the user operation capabilities of hardware and software products, and provide sustainable value-added services for car owners by using the highly user-friendly driving map network APP.
The first intelligent product of the open platform of the driving chart - driving Baobao, can start remotely, purify the air inside the car in advance, and can detect the air quality in real time, and transmit the data to the app of the driving chart. The owner can view the daily report of the air quality and the monthly report. . This smart car air purifier was developed by driving the map and combining with the big empty products. Once it was listed, it achieved a good market response.
In the future, enjoy the shooting, smart driving recorder staring at the camera, Zhi Orange driving map - Zhi Orange 3 generation, 4G full Netcom smart car rearview mirror, CarPro intelligent HUD, driving guards and other intelligent hardware will continue to ask in the open platform of the driving map city.
Numerous IT giants and car giants have been on the Betting Internet, and they have put forward many concepts that look "beautiful" because they are afraid of losing their future. The success of Apple and Tesla is that they have taken a different approach to conceptualize what people understand as reality. Perhaps the most needed for the Internet of Vehicles is this.
The start of the Internet of Vehicles will certainly be a very difficult process, because this is a public opinion industry that “has no value to customers, but no value to customersâ€. Relevant companies are gradually exploring from the segmentation field step by step, looking for breakthroughs and continually trying to improve user awareness and satisfaction, and jointly develop and move towards the ultimate form of car networking.
The open platform of driving map has brought surprises to the contrarian breakout of the Internet of Vehicles. Will it affect the layout and layout of the entire Internet of Vehicles, and lead the Internet of Vehicles to meet the second spring, which deserves close attention.
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