Korean manufacturers dominate the 2013 mobile memory market

According to the DRAMeXchange survey of the memory division of TrendForce, a global market research organization, global smartphone shipments entered the traditional peak season in the fourth quarter of last year, and mobile memory revenue increased by 21.4% from the third quarter of last year to US $ 2.74 billion. However, the first quarter of 2013 was affected by the off-season factors, coupled with a higher base period of revenue in the fourth quarter, total revenue fell to 2.6 billion US dollars, a slight decline of 5.2% compared with the previous quarter.

Samsung mobile phones take the lead in impulse, the Korean factory monopolizes 70% of the market

TrendForce said that Korean manufacturers still maintain a leading position in terms of production capacity and technology. The combined revenue of the two Korean factories accounted for 77.5% of the global total, which is more oligopolistic than the PC-DRAM market. Overall, the ranking of market share in the first quarter of 2013 has not changed much compared with the fourth quarter of last year. After Micron officially merged with Elpida in the second half of the year, the market share of mobile memory may change significantly.

Ranking of global mobile storage revenue in the first quarter of 2013 (unit: million US dollars)
Ranking of global mobile storage revenue in the first quarter of 2013 (unit: million US dollars)

Samsung Semiconductor's mobile memory revenue accounts for 55.8% of the world's most important product line. Although affected by seasonal factors and memory price loss, the overall revenue decreased slightly by 3.2% from the fourth quarter of last year, but its global market share This is an increase of 1.1% from the fourth quarter of last year. Samsung Galaxy S4 global hot sale has created a huge seaport for its mobile storage, and it is expected to greatly increase the demand for its own storage in the second quarter, even squeezing out to the original customer's shipment plan.

SK Hynix's total mobile memory revenue decreased by 13.8% from the previous quarter to US $ 560 million, but mobile memory revenue still accounted for 21.7% of the world's total, a slight decrease of 2.1% from the previous quarter. Observed from the market, due to the unsatisfactory shipment of Apple ’s iPhone5, which is a major customer, its mobile memory revenue and market share have both declined. In addition, the standard memory in the first quarter of this year has risen by more than 30%, pushing up the proportion of DRAM revenue. So that mobile memory revenue has ranked second in SK Hynix.

In the first quarter of 2013, due to the depreciation of the Japanese yen and the downward revision of iPhone5 shipments, Elpida's revenue decreased by 7.7% from the previous quarter, and the mobile memory revenue market share was 18.5%, a slight decrease of 0.5% from the previous quarter. Overall Revenue is 480 million US dollars, ranking third in the world. Elpida ’s shipments in the first quarter of this year have grown steadily. At the same time, the Hiroshima plant has adjusted the product line to full capacity to cope with the rapidly increasing demand for mobile memory. Its subsidiary Ruijing has also officially moved into mobile memory. It is expected that the second quarter of this year There will still be good profit performance.

Micron ’s mobile memory revenue was US $ 71 million, a substantial increase of 98% from the previous quarter, but the global market share is currently only 2.7%, which is still a good growth from the previous quarter ’s 1.3%. In the current product planning, Micron has actively invested in the latest production of 30nm LPDDR2 high-capacity products in mass production. After the merger with Elpida this year, it will have the opportunity to launch high-capacity multi-chip packaged memory (eMCP), initially seizing Chinese mobile phones The market is expected to further increase the proportion of revenue.

Taiwanese factories gradually cut into mobile storage

Winbond's mobile memory revenue grew slightly from the previous quarter, with a global market share of 1.1%, and mobile memory revenue accounted for 14% of total revenue. At present, Winbond mobile memory is still dominated by small-capacity Pseudo RAM and low-capacity LPDDR1, but with the rise of smart phones, LPDDR2 has entered the trial production stage, and related verification work is also carried out on the client side, which is expected to gradually increase in the second half of the year Overall profitability and operating physique.

In terms of South Asian technology, mobile memory still failed to make a significant contribution to Nanke's revenue in the first quarter. Its mobile memory revenue accounted for only 1% of Nanke. At present, Nanke's mobile memory is still mainstream with 42nm process. The 30nm process can be officially entered in half a year. Due to the lengthy verification time of the client, Nanke will initially plan with multiple memory module manufacturers for multi-chip package (eMCP) products. Nanya Technology itself is also actively in the single-chip package (Discrete) We will expand our own brand market and strive to transform to respond to changes in market demand.

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