With the development of mobile smart devices, there will be more and more scened device receiving and information storage devices, but there are certain differences in the positioning of these devices. Just like the smart watches currently in the market, although Apple, Samsung, Google and other companies are vigorously developing their own smart watches, but in terms of fundamental positioning, smart watches are a data and page display equipment for offline scenes. Still a comprehensive intelligent terminal service device? Once this relationship is not handled well, the smart watch will enter the market's misunderstanding and make a big joke.
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The concept of smart watches is not just a matter of recent years. For example, Microsoft's 2004 SPOT, LG 2009 GD910 watch phone, Samsung's 2009 second watch phone product S9110, Motorola's MotoActv watch launched in late 2011, have implemented some of the phone functions, but no special use. That is to say, the most powerful competitor of smart watches in the future is not within the industry, but the functional impact of using mobile phones as the core position of mobile intelligent terminals.
If you just do the continuation of the phone function, you can partially replace the convenience of the phone under certain conditions, such as viewing emails, processing information and observing personal health data, picture browsing and music audition. However, the continuation of these mobile phone functions is largely due to the need to reduce part of the user experience. After all, the above information browsing and mail processing and audio and video entertainment functions require a certain size of the screen as an experience support. The screen of a smart watch is too small, which will inevitably be inferior to the user experience. In this case, is there any other positioning for the smart watch?
In fact, the positioning of smart watches is not without more exploration. Everyone is thinking that smart watches may be the next big thing. Apple, Samsung and Google are busy building their own smart watches, just like J.Gold. The president of United Consulting said that if the smart watch is only used as the second screen and input device of the mobile phone, as the concept says, the smart watch will not fail, but the wearable will succeed.
In other words, smart watches want to get rid of their own bad luck, not become a joke, truly become a product with their own core mission, they must focus on their functional mission, rather than simply do the functions of mobile smart devices such as mobile phones. Extension or information entry and exit, because the smart device mobility is now very convenient, mobile phones, ipads, even smart bracelets and other wearable devices, the function is not worse than smart watches. In the last era, watches have gradually faded out of people's functional mission circle, and gradually become a symbol of identity and status, precisely because its functions are concentrated and replaced by mobile smart devices such as mobile phones.
Therefore, for smart watches, it is crucial to solve this problem: how to not become a display, but to become a mobile terminal product with its own core functional requirements.
Of course, for some segments, smart watches may become a good product. The premise is that we change our expectations and change our perception of the entire wearable device. Instead of copying the functions of the other part of the body, the wearable device is part of a private sensor network; not just as a remote window for the phone, but for greater value. In other words, a smart watch can act as a mobile data sensor that performs as much as a wearable device.
But in this case, is the smart watch still a watch, or is it a comprehensive smart device terminal centered on the functional set? This is back to the beginning of the article, smart watch is a data and page display equipment for offline scenes, or a comprehensive intelligent terminal service device? Once this relationship is not handled well, the smart watch will enter the market's misunderstanding and make a big joke.
Since the smart watch is a comprehensive intelligent service terminal, it can withstand other convenience products with more favorable conditions. If you do the data of a offline scene and the sensor of the information service, and play the function of the smart wearable device, then whether it will be because of this A simple function that loses the customer's expectations.
In fact, it may not be because the current smart watch has been given too many expectations, too many features are added, and these functions have great overlap with the functions of mobile smart devices, and the price and function of mobile phones are becoming more and more important. In a strong situation, smart watches can't get the user's favor at all, perhaps just a short-lived freshness, and can't bring a lasting actual user experience.
However, at present, whether Apple, Samsung or Google are still positioning the choice of comprehensive intelligent service equipment, once they go on, unless the smart watch can solve the problem of cost performance and good user experience, it will inevitably last for the user. The satisfaction of the expected value.
One is the price/performance ratio, the other is the user experience, and the smart watch is not dominant.
The definition of 1-2 inch screens will undoubtedly reduce the popular touch experience on smartphones and tablets today, but unfortunately, despite the relatively small screen (compared to smartphones and tablets), its operation The convenience has not been improved, even less than a small-sized smartphone (can be operated with one hand).
In addition, the price of smart watches is relatively high, and the manufacturing cost is not low, but for users, cost performance is an important factor. A very important factor in the failure of smart watches developed by other manufacturers was that the price was too high. In addition, there are design issues related to the development of internal technologies such as chips, storage, memory, etc., that is, whether there are so many components in the square inch, how to balance and solve the heat dissipation, Battery, etc., in general, the technical difficulty will increase. a lot of.
Therefore, smart watches may be really a joke, one is that the positioning is not clear, one is other smart mobile devices with low cost performance and user experience can not match the contemporary.
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