Guoxing Optoelectronics: From "Founder" to "Leader"

People who are a little familiar with the Zen City economy should know Foshan Guoxing Optoelectronics Co., Ltd. (hereinafter referred to as “National Star Optoelectronics”), a company located in the Chancheng High-tech Zone, which covers only 40,000 square meters and has attracted the State Council. Premier Wen Jiabao and Vice Premier Zhang Dejiang and other leaders came to inspect and became the "star enterprise" of Chancheng.

In the past 10 years, Guoxing Optoelectronics has developed into a large-scale LED packaging enterprise with 6 invention patents, 13 PCT (US, Japan) patents and 90 other patents from a state-owned small factory with OEM as its main business. It ranks sixth among all domestic LED companies (including foreign-invested enterprises), and successfully landed in the SME board in July 2010, realizing the transformation from “founder” to “leader”. On the development map of the future LED industry in Chancheng, Guoxing Optoelectronics will play the role of pillars without any dispute.

Transforming out of Xintiandi

In the wave of developing new industries in various places, LED is also considered a “darling”, and Guoxing Optoelectronics has been involved in this field for more than 30 years.

In 1969, Foshan Semiconductor Materials Factory, the predecessor of Guoxing Optoelectronics, was established. Its main business scope is the manufacture of monocrystalline silicon and semiconductor devices. This “small state-owned small factory” has been producing and selling LED products since 1976. But "there is not much profit." In 1981, Guoxing Optoelectronics, which is located in the frontier of reform and opening up, began to cooperate with Japan's Sanyo Co., Ltd. to process LED display panels. Since then, Guoxing Optoelectronics has formed a business structure based on foundry. It is also during this period that Guoxing Optoelectronics introduced the San Francisco LampLED production line, and through its own efforts to digest and absorb the technology, mastered the LED packaging technology, and established a relatively complete process flow control, production management and quality management. system.

In 2000, it was a key point for Guoxing Optoelectronics. After being appointed by the competent authority, Wang Haohao joined the “Foshan Photoelectric Equipment Company” (predecessor of the company) and became the legal representative of the company. Wang Haohao, a doctoral doctor, is an expert in the field of LED. After he entered the optoelectronic equipment company, he actively adjusted his development strategy and took independent innovation and cultivated independent intellectual property brands as the development direction. This has become one of the secrets of Guoxing Optoelectronics' success.

It is also in 2000 that the Foshan State-owned Assets Management Office authorized Guangdong Zhengtong Group Co., Ltd. (hereinafter referred to as “Zhengtong Group”) to operate all state-owned assets of the Optoelectronics Company. Zhengtong Group has the right to approve the conversion plan of its subsidiaries and determine the state-owned shares of its subsidiaries. Changes, major business decisions and other matters, which laid the foundation for the transformation of Guoxing Optoelectronics.

On the future LED development map of Chancheng, Guoxing Optoelectronics will play the role of pillars without any dispute.

In September 2002, Optoelectronics applied to Zhengtong Group to change the company name to “Foshan Guoxing Optoelectronics Technology Co., Ltd.”, and the nature of the enterprise was converted from a state-owned enterprise to a limited liability company. This application was approved in December 2002.

Since the transformation of state-owned enterprises, Guoxing Optoelectronics has entered a new stage of development. It is understood that in the past 10 years, Guoxing Optoelectronics has invested more than 50 million yuan in new product technology research and development and technological transformation. Up to now, it has obtained 6 invention patents, applied for more than 20 invention patents, and 13 PCT (US, Japan) patents. And more than 90 other patents, participated in the formulation of six national standards.

At the same time, the company's sales revenue and profits have achieved growth of more than 25% for 9 consecutive years. In 2009, its operating income has exceeded 600 million yuan, becoming one of the largest LED packaging companies in China. According to statistics from CCID Media, Guoxing Optoelectronics ranked sixth in all domestic LED companies (including foreign-invested enterprises) in 2009.

Hundreds of millions of huge projects to strengthen the Zen City LED

Since the first half of this year, the voices of developing new industries have been rising everywhere. According to their own reality, Chancheng regards LED as the development focus of emerging industries. Guoxing Optoelectronics is the pillar of the development of the industry. At the large and small conferences on economics in Chancheng, it will emphasize that “the LED industry should be led by Guoxing Optoelectronics and other enterprises”, and relying on the powerful packaging capabilities of Guoxing Optoelectronics, Chancheng will also declare the establishment of national LED packaging. R & D Center.

Regarding the government's attention, Guoxing Optoelectronics' response is also quite strong. On July 16, 2010, Guoxing Optoelectronics landed on the SME Board of the Shenzhen Stock Exchange, which opened the prelude to its use of the capital market to accelerate development. According to the relevant announcement, the total amount of funds raised by Guoxing Optoelectronics through the issuance of shares is 1.54 billion yuan. After deducting the issuance expenses, it is estimated that the net amount of funds raised will be 148,371,100 yuan, and most of the projects invested by these funds are in Chancheng. This provides sufficient power for the development of Chancheng LED.

According to the person in charge of Guoxing Optoelectronics, the proposed amount of funds raised after the initial public offering of the company is 504 million yuan, which will be invested in the "new surface mount LED technology transformation project" and "power LED and LED light source module technology transformation project". ""LED backlight technology transformation project", "Semiconductor lighting fixture key technology and industrialization project" and other four projects.

After the four projects are put into production, the annual average after-tax profit will exceed 100 million yuan. “National Optoelectronics has more than 90 patents granted in the field of packaging. Our future goal is to make the packaging business bigger and stronger, and the post-marketing capital is also mainly used in the packaging field.”

After receiving support from the capital market, the development of Guoxing Optoelectronics has been accelerated. In August 2010, Guoxing Optoelectronics decided to use the over-raised funds of 17.17 million yuan to purchase 16805.23 square meters of land use rights on the north side of Jihua 2nd Road and the west side of Huabao South Road in Chancheng District, Foshan City, and spent 132 million yuan. Yuan built a new factory on this plot.

In the new plant area, Guoxing Optoelectronics will invest 224 million yuan to implement the new TOPLED manufacturing technology and industrialization projects. It is understood that the new TOPLED project product is a new type of TOPLED bracket made of PCB material with independent intellectual property rights. The new TOPLED based on the design and packaging of this new substrate material has high thermal conductivity, which makes the device have better heat dissipation performance. . “The technology is the first in the world, and the new plant and power construction projects are currently being planned. The construction time is expected to be between one and a half years to two years. After the completion of the project, the company's production capacity will increase by a multiple.”

As the leading enterprise in the LED industry of Chancheng, on the basis of expanding and strengthening the packaging field, Guoxing Optoelectronics is also working hard to broaden the industrial chain. “The application field will also be the development focus of Guoxing Optoelectronics. Co., Ltd., appropriately expands to upstream chips." "At present, the domestic LED industry lacks core patent technologies in the fields of substrates and chips. The government can consider promoting cooperation among relevant enterprises in the industrial chain in the region, establishing industrial alliances and Break through the gap and shorten the gap with foreign leading levels."

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