Sharp Air Conditioner withdraws from China Market

In the confidence of Japan's Sharp Executive Managing Director and China’s Minister Kennobu Kannobu, “At the moment, China’s largest-selling foreign TV companies are to be established”, Sharp Air has quietly withdrawn from the Chinese market a few days ago. When will it return again? schedule.

Sharp quietly withdraws from the market

On August 30, people familiar with the matter disclosed to the “China Enterprise News” that Japanese Sharp Company had decided that it would withdraw from the Chinese air-conditioning market. Just on the eve of the start of the air-conditioning sales season in June this year, Sharp Air-conditioning has already withdrawn from the few home appliance stores such as Gome Appliances and Yongle Appliances, and several agents are required to maintain the inventory's digestion and clean-up work.

Subsequently, the "China Enterprise News" reporter contacted a company who once was responsible for sales of Sharp air conditioners and refrigerators. According to the source, "Sharp has only one air-conditioning product and quickly retired." The insider also suggested that "more recently Focus on Sharp."

An informed source from the air-conditioning industry media also revealed that Sharp's air-conditioning production plant for the Chinese market has stopped production this year, and currently only produces some orders for export to overseas markets.

It is understood that Sharp has not formally announced its withdrawal from China, but only adopted a gradual strategy. While many air-conditioning industry insiders pointed out that choosing to withdraw from the store in the air conditioning sales season, and do not provide the market with a wealth of product models, Sharp air conditioning out of China is taking a "soft landing."

The reporter was informed that as early as July of this year, Sharp Business (China) Co., Ltd. established a new white electricity department, which administers the Department of Health and Environmental Products, with a lower level than the black power department, and administers refrigerators, washing machines, air conditioners and air purifiers. And other products. However, the above-mentioned business sources revealed that air conditioners and washing machines have been marginalized.

Sharp entered the Chinese air-conditioning market for many years and has been confined to the East China market centered in Shanghai, and has not carried out related marketing and product distribution nationwide. At present, only one agent in Shanghai is responsible for the aftermath of Sharp's air conditioning.

After leaving the Chinese market after the air conditioning maintenance and other services, the reporter then called the Sharp after-sales service center, service personnel reply will be unified responsibility of Sharp Business (China) Co., Ltd., and will not care about the air conditioning service has been sold.

Japanese survival is difficult

In fact, Japanese companies represented by Sharp in recent years have had a difficult development in the Chinese air-conditioning market. Japan's air-conditioning companies represented by Panasonic, Hitachi, Daikin, Mitsubishi Heavy Industries, Sanyo, and Sharp have been crushed and challenged by local Chinese companies, and their market share has been declining. Statistics from the National Confidence Center show that the Japanese air conditioner companies' share in the frequency conversion market has dropped from 22.7% in 2009 to 7.5% in 2010, a drop of up to 15%.

The reporter noted that in the face of this trend in the Chinese air-conditioning market, many Japanese air-conditioning companies began to change their business ideas to sell key components such as control chips and compressors as new business growth points.