PC brand business is better than on behalf of business

December 2nd, according to the Taiwanese media "Business Times" report, Nomura Securities chief analyst of the Asia-Pacific region downstream hardware manufacturing industry Yiyi Ping announced the 2011 Asia-Pacific region PC industry research report, reporting that PC brand manufacturers are better than the OEM manufacturers, It is recommended to buy stocks such as Acer and ASUS.

The report is listed as "Buy: Acer, Asus, Quanta, Wistron, Lianqiang, Xinpu, etc. 6 files; etc. are listed as "neutral" include: Compal, Heshuo, Lenovo, Hon Hai , Delta Electronics, etc.; are listed as "sell": Ke Cheng, Ju Teng and Qunguang.

Yi Yi Ping said that from the perspective of the PC industry fundamentals, the overall PC shipment growth rate in 2011 is estimated to be only 8%, less than 9% to 14% of market estimates, also lower than the 14% in 2010, notebooks Some are 12%. However, the Chinese market has grown by as much as 20%, which is still a big advantage for Asian brands.

The next observation is the model of Intel's Sandy Bridge platform CPU introduced at the Consumer Electronics Show (CES) on January 6, 2011. According to Chang Yiping, this new CPU platform can be used for 2011 corporate and consumer products. New demand, but the channel still has to accelerate the decline of old model inventory, so the fourth quarter of 2010 shipments may be slightly slower.

Yi Yi Ping believes that the expected slowdown in PC growth in 2011 has been reflected in the stock price. It is now worth noting that with the Chinese market digging, the future PC industry's shipment ratio in the second half of the year will be adjusted from the original 40:60. At 45:55 and even 47:53, overall, PC brands such as Acer and Asustek are better than foundries such as Lenovo and Hon Hai.

In 2010, the industry that was plagued by the shortage of spare parts and EMS price competition, Chang Yiping’s status in 2011 should be better than in 2010, because IC and component manufacturers have expanded production, and they should be able to resolve the shortage pressure. The elastic demand caused by falling prices is also favorable to shipping performance.

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