White domestic enterprises raise prices and squeak export prices

After being “interviewed” by the National Development and Reform Commission, white-goods companies that brewing prices began to turn to collectives, and the popular sales promotion war in the May 1 white market completely declared the failure of price increases. Last month, the Development and Reform Commission interviewed 17 industry association leaders, including household appliances, which are closely related to consumers, on the basis of "unlawful investigation of malicious speculation, collusion of price increases, and price hikes". After the NDRC meeting, the prices of white goods have been buzzing.

In fact, prices have indeed started to rise before the “interview”. Ovid Consulting's monitoring data shows that in March, as the beginning of the season for air conditioning sales, the price increase trend has become more apparent. In mid-March, the average unit price of air-conditioning products was 3,500 yuan, which was 700 yuan more than the same period of last year. At the time, Ovid Consulting even predicted that March was only a prelude to price increases. In April, even the "May 1" air conditioner will usher in a new round of price increases. In fact, at that time, some of the channel companies had already received notifications of price increases from manufacturing companies, and had a clear plan to increase prices: ice-washing products brewing for about 5% of the price increase, smoke hoods, stoves, disinfection cabinets and other products will also be the average increase About 5% to 10%.

The promotion war of May Day market has become another watershed of white electricity price: As early as mid-April, the white power giants have started to reduce the price of sales, and the price of white electricity has been surging - the US continues to implement its "order booking" Differentiated marketing model, to achieve "air (tune) ice (box) washing (clothing) joint promotion, nearly a thousand models across the board to make profits. Never negotiate price cut Gree also took out its best-selling models. Driven by the rumbling chariots of these two giant white giants, the entire white-electricity price market has been slammed down. Once the ambition of “price increase” seems to have gone. An air-conditioning company executive told reporters that May 1st promotions are not individual The promotion of the model involves almost all products, and he said, “The April, May and June sales season is also the golden age for market sales. The prices for this period will also be set for the entire air-conditioning price market, and prices are now rising. It is unlikely that it will rise in the future.” But in fairness, the pressure on price increases in the white power industry is still very high. The price increase is mainly due to the increase in corporate operating costs and policies. On the one hand, the demand for white electricity has been expanded, production capacity has been expanded, and the demand for raw materials and labor has increased. At the same time, raw material prices and labor costs have soared; on the other hand, the energy-saving and people-friendly policies in June 2011 may be cancelled. , The state has increased the management and punishment of household appliances to the countryside and the trade-in, the implementation of the “Regulations on the Management of Waste Electrical and Electronic Products Recycling,” and the continuous improvement of loan interest rates, which will inevitably increase the production cost of white electricity.

The domestic market did not rise, but for the international market, white power companies finally found a decompression export. Because it is not just costs, there is also pressure for the continuous appreciation of the renminbi, which makes export products have to rise. At the Guangzhou Import and Export Spring Fair recently held, many white-electric companies have raised their export prices by about 10%, including Gree Air-Conditioning, Chigo Air-Conditioning, and Hisense Kelon have all conducted a 10% price increase. Some SMEs that do not have the competitiveness to negotiate have also raised export prices by several points.