September 16th International Report It is reported that Apple may announce its iPad newspaper subscription service as soon as possible.
Unnamed sources revealed that Apple will divide up to 40% of the advertising revenue generated by the publisher’s iPad app and get a 30% subscription fee for the newspaper. Apple will provide all subscription services through its software store. The details of how the user paid and other details have not been disclosed.
In order to increase the advertising revenue of publishers, Apple has decided to create an "opt-in" function for future subscribers. Users who agree to this feature need to accept Apple's share of the "key information used by news organizations to attract advertisers."
Currently, the Wall Street Journal charges $3.99 a week for accessing content on the iPad and provides 7-day content archiving in its apps. However, several newspapers have been slow to create iPad apps. Rumors that several newspapers have problems in negotiations with Apple.
Earlier this year, there were reports of disagreements between Apple and newspaper publishers over "subscriber information and pricing ownership." According to the report, Apple’s policy is to obtain 30% of the revenue generated by the iPad application and not share customer data with publishers, which angered publishers.
Apple did not comment on this.
Unnamed sources revealed that Apple will divide up to 40% of the advertising revenue generated by the publisher’s iPad app and get a 30% subscription fee for the newspaper. Apple will provide all subscription services through its software store. The details of how the user paid and other details have not been disclosed.
In order to increase the advertising revenue of publishers, Apple has decided to create an "opt-in" function for future subscribers. Users who agree to this feature need to accept Apple's share of the "key information used by news organizations to attract advertisers."
Currently, the Wall Street Journal charges $3.99 a week for accessing content on the iPad and provides 7-day content archiving in its apps. However, several newspapers have been slow to create iPad apps. Rumors that several newspapers have problems in negotiations with Apple.
Earlier this year, there were reports of disagreements between Apple and newspaper publishers over "subscriber information and pricing ownership." According to the report, Apple’s policy is to obtain 30% of the revenue generated by the iPad application and not share customer data with publishers, which angered publishers.
Apple did not comment on this.
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