Tan Jian: Establishing the difference advantage

Sponsored by Gaogong LED, the channel development activities of the "LED Lighting Channel" weekly magazine - "2013 China LED Good Products Tour Exhibition and Merchants Conference" in the first phase from March to May in Hangzhou, Changzhou, Nanjing, Linyi, Fuzhou, Hefei 12 key lighting distribution market cities such as Changsha, Nanning, Kunming, Chongqing, Chengdu and Xi'an were held one after another.

On March 18, 2013, sponsored by Gaogong LED, the “2013 China Good Product Tour Exhibition and Investment Promotion Conference” hosted by Gaogong LED's “Lighting Channel” officially kicked off in Hangzhou.

During the meeting, Gao Gong LED CEO Dr. Zhang Xiaofei, Hangzhou Weiyang Lighting Chairman Shen Weiyang, Jiuding Decoration Co., Ltd. Design Director Chang Qing, Mulinsen Lighting East China Region Director Zhang Chao, Zhuhai Hao Broadcasting Sales Deputy General Manager Zhang Hu, Levi Mr. Tan Jian, General Manager of Optoelectronics, Li Wenjing, Sales Director of Lianchuang Optoelectronics, and Sun Lingsan, General Manager of Hangzhou Zhengda Lighting Co., Ltd., discussed in depth the bottlenecks and countermeasures of LED lighting channels, the cooperation mode and practice of vendor channels, and more roundtable dialogue. The dealers and designers present were puzzled.

Tan Jian, general manager of Laiwei Optoelectronics, said that we are mainly relying on the export volume of LEDs to form a scale effect, but the export is basically a single trade transaction method of “customer + order + production”, and the company basically makes the pattern and production according to the requirements of customer orders. The delivery, its core competence focuses on the procurement of raw materials, production and processing, and the management and maintenance of major trading customers. The overall operation is not high in cost, team and strategy, and relatively simple and simple.

Tan Jian said that to do a good job in domestic channels, from the product field, we must do the following four points: a rich product line, put an end to the perfunctory perfunctory, unified product style of the whole line; avant-garde product design, international design team, Cutting-edge design style, scientific structural design; super cost-effective, simple company structure, strong production and research capabilities, large-scale overseas orders as the basis; fast shipping capacity, regular product factories to stock up on their own, to meet customers' fast shipping needs .

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