Japan's three largest electronics giants hit a record loss

Consumer Electronics Yangcheng Evening News Reporter Shuai Pengkun reported: Panasonic, Sony, Sharp recently announced the 2011 fiscal year performance forecast shows that Japan's three major home appliances giant, Panasonic loss of 780 billion yen (about 10.2 billion US dollars), Sharp expects a net loss 290 billion yen (approx. 3.8 billion U.S. dollars), both companies have set record losses for the year; Sony also expects to lose 3 billion U.S. dollars this fiscal year. The three major consumer giants expect a total loss of 17 billion U.S. dollars this fiscal year, setting a record for the total loss in history.

Despite the impact of the yen exchange rate, Thailand floods, and the economic crisis in Europe and the United States, neither the president of Sony China, Nagata Haruko, nor the head of Panasonic Environmental Promotion Division, Miyai Ichida, made it clear in an exclusive interview with the Yangcheng Evening News that the earthquake had affected the company. Great impact.

Japanese Giants Strategic Transformation Without an earthquake, Matsushita, Sony and other Japanese consumer electronics giants will continue to calmly advance on the road to transformation; however, the earthquake changed all this, in 2011, Sony, Sharp, Panasonic Japan's three consumer electronics giants made losses again and again Records have also been forced to accelerate the pace of transformation. For the three giants, the most important business income in China is TV and panel business. Although Sony and Sharp are still sticking, they have been unable to do anything. Panasonic, with the company's overall exit from the appliance business, has gradually withdrawn from the Chinese home appliance market.

Although Sony claims to still regard the Chinese market as one of the most important markets in the world, it cannot conceal the reality that it has suffered losses for eight years in China. In addition to Sharp's lower TV share in the Chinese market, the panel has fallen out of the top four shipments of mainland TV manufacturers. After the acquisition of Sanyo, Panasonic began to gradually transition to new energy business, and gradually stripped traditional household appliances business.

Chinese companies welcome the opportunity According to the statistics of market research agency GfK, in 2011, in the Chinese TV market, Chinese domestic companies took the top 5 market share, and the market share reached 57%. Japan's Sharp and Sony ranked sixth and seventh.

Quzhi Consulting's data shows that in 2011, the panel makers ranked the mainland brand shipments, Sharp, the world's largest panel maker, failed to enter the top three. The mainland panel makers BOE, China Star Optoelectronics, and Panda Electric panel plant have emerged one after another.

Whether in the field of the whole machine or the panel, the survival space of Japanese giants is gradually eroded. Luo Qingqi (microblogging), a senior observer of the home appliance industry, believes: "The competition of the global color TV industry will be mainly between Korean companies and Chinese companies."