Acer Rebirth Road Analysis: Copy Apple Reality?

At the end of March, the Chief Executive resigned. In April, Falun Gong said that it would activate the third wave of remanufacturing. Acer organized the aftermath of a major earthquake, but could it be established after the break? Tokio Hiroshi, Associate Director of Takurai Industries Research Institute, said that Steve Jobs returned to Apple in 1997 and spent 10 years building the iPhone. The App Store was conceived for 11 years. After 13 years, the iPad was born, and each step was cautious and steady. It took Apple 10 years to allow technology products to regenerate in creating user experiences. It unexpectedly overturned the relationship between traditional people and products, and triggered an overwhelming market education project, bringing the value of software services to a new realm. . As the software-driven hardware market matures, Takuya believes that as long as Acer plans for the next five to 10 years of "software-based hardware business" strategy, there will be opportunities to see the results of the transformation in two to three years.

However, Takuya also reminded us that Acer will have to create a unique cross-platform interface to deeply integrate its products, rather than anticipating that Google and Microsoft's solutions alone will be able to turn the tide, otherwise it is easy to lose its dominance or even lose its operations. core value. Takuya believes that with its brand awareness and corporate resources, Acer has the opportunity to create a new operating model, but must find the advantages and expertise of the company, and definitely not copy another "Apple"!

NVIDIA Acquires Icera, and Offers Two Main Processors for Smartphones International Electronic Business News NVIDIA has announced the acquisition of Icera. Icera has been a leading innovator in the field of high-performance baseband processors for mobile phones and tablets for 3G and 4G networks.

Icera has more than 550 patents pending and pending, and its high-speed wireless communications products are recognized by more than 50 operators worldwide. By combining the products and technologies of the two companies, Nvidia will further establish its leading position in the fast-growing mobile market.

“This is a key step for Nvidia to become a leading company in the wave of mobile computing revolution. By integrating Icera's technology into Tegra, we will develop an excellent platform,” said Wong Jen-hoon, President and CEO of NVIDIA. , to support the best mobile phones and tablets in the industry."

Huang Renxun continued: “Icera and Nvidia are the perfect combination. Our business complements each other. Icera has a very good and experienced team. Their flexible, entrepreneurial and focused R&D corporate culture is just like ourselves. ”

Huang Renxun also said that Nvidia will continue to work with existing communication processor partners, and respect the choice of customers in the application processor and baseband processor integration.

Stan Boland, president and CEO of Icera, stated: "The Nvidia's TruCore processors have the most impressive product roadmap in the industry. This is the ideal choice for Icera. As part of the company, we will have A broader target market. Our team has worked closely with Nvidia for many projects for many years. We are very excited to join Nvidia."

The acquisition fee of $367 million in cash has been approved by the board of directors of both companies, and it is expected that the entire acquisition process will be completed within 30 days. From an operational point of view, this transaction is expected to be diluted slightly through operating costs in the first half of 2012 and will be reflected in operating costs in the second half of 2012. This expectation does not take into account the company’s revenue growth due to the acquisition.

After the completion of the acquisition, Nvidia will be able to help OEM customers accelerate the pace of their products to market by providing both main processors (application processors and baseband processors) in the smartphone, and leading to meet the next generation of mobile computing needs device of. Nvidia also expects to have the opportunity to double revenue on each mobile device.

The baseband processor market is one of the fastest growing technology markets with an estimated annual output value of $15 billion. Icera will use Nvidia's strong growth momentum in the smartphone and tablet market to grow faster.