Lights signing entertaining entertainment marketing look at the trend

Recently, Kaman teamed up with Hunan Satellite TV to sign Wu Hao, the famous host of Happy Camp, trying to set off an entertainment marketing storm in the industry. It can be foreseen that entertainment marketing, the first of its kind in the industry, will not only generate tremendous power but will gradually evolve into a fashion. Not only that, I've been keeping a close eye on the innovative marketing methods of companies such as Op, Yong Hao, Jinda, Minnie, and others, and writing a lot of reports and comments. One of the reasons for this is that I am very concerned about the changes in marketing techniques and are trying to introduce some new marketing elements.

The so-called entertainment marketing, is the use of entertainment elements or forms of product and customer emotional connection, so as to achieve sales of products, establish customer loyalty marketing. The essence of entertainment marketing is a kind of perceptual marketing. It doesn't require rationally persuading customers to buy, but instead triggers customers' purchasing behavior through perceptual resonance. This kind of detour strategy is more in line with Chinese culture, at least implicit, not the kind of naked trading behavior.

Today's overall home lighting has entered an era of high homogeneity, homogenization of products, homogenization of prices, homogenization of channels, and homogenization of marketing methods. The homogenous competition has made the market very weak and dealers lack passion. In this special moment, the industry is facing only the last weapon - a price war that can be undone! In the small-scale price war, the industry has never stopped, but the massive price war, especially the unbearable price war triggered by the powerful companies, has not yet begun. But you can expect that this stage will not be too far away! When several rounds of mergers and acquisitions are completed, it is the beginning of a truly fierce market competition, and home lighting, commercial lighting and electricians will bear the brunt!

In the face of the dark and turbulent and big-arms industry, how do the second and third-line brands win the battle? Must change the traditional marketing ideas, sudden emergence, with the big brands to form the peak competition! In this context, entertainment marketing is undoubtedly an effective marketing model. From Mengniu's “sour and sour milk” sponsored by super girls to fame, to the backgammon “Music Phone” heavily supporting the blinding show Jiangsu Satellite TV “If You Are the One” has gained fame, and it does give a profound inspiration.

Kaman Lighting, which is invested and operated by senior marketer Zhao De, is a cutting-edge home lighting company. Through continuous innovation in marketing methods and R&D design, we have made a step by step approach to today and have become a small name in the industry. Over the past three years, Kaman has been focusing on pragmatic, low-key, and steady style. The key lighting centers in the country are Changzhou, Jiangsu, Linyi, Shandong, Chengdu, Sichuan, Shijiazhuang, Hebei, Xi'an, Kunming, Zhengzhou, Henan, Nanchang, Jiangxi, etc. The provinces and cities established a number of direct-operated centers and more than 1,100 distributors have been developed.

The industry direct marketing center's innovative marketing model has enabled Kaman to become the new dark horse in the home lighting industry in just three years. But for any manufacturing company, direct marketing is only a means, not a goal - it can only serve as a sales model and a firm foothold, not a large number of rapid replication. Therefore, if companies want to develop at the fastest speed, they must mobilize the power of dealers nationwide and even around the world. Zhao De was smart. After completing the first step of accumulation, he made a decisive transition. The entertainment marketing he planned was a prelude to a magnificent turn!

The Kaman teamed up with Hunan Satellite TV to sign a happy camp. Well-known host Wu Yan, the first in the lighting lighting industry, launched the “entertainment marketing” storm to rapidly popularize energy-saving and stylish home lighting concepts through the Happy Camp program and host Wu Hao’s The influence will accelerate the construction of Kaman's outlets and accelerate the process of Kaman's transition from an industry brand to a popular brand.

Hot up in the industry proves that the industry will enter a more intense period of competition. The forerunners will win, so Kaman will undoubtedly be the focus of continuous attention of dealers in the light market.