How many HD, slim, 3D and other flat-screen TVs have been accepted by consumers?

Shui Qing Muhua Research Center pointed out that in 2009, global TV shipments increased by 2% to 211 million units. The growth of the flat-panel TV market in developing countries is strong and prompted them to grab 75% of the total market share of flat-panel TVs in the year. Flat-panel TV shipments in the Chinese domestic market increased by more than 100% year-on-year.

In 2009, China's domestic flat-panel TVs accounted for 73.1% of retail sales and retail sales accounted for more than 95%. Flat-panel TVs have become the absolute mainstream in the color TV industry. Flat-panel TVs have basically achieved market replacement for CRT TVs. . It is estimated that the total sales volume of flat TVs in China will reach 38 million in 2010, accounting for 90.5% of total TV sales.

Consumers' views and attitudes on flat-panel TVs have a great influence on the direction of the development of flat-panel TVs. To this end, Shuiqing Muhua Research Center cooperated with the First Investigation Network and launched a questionnaire survey on flat-panel TVs in August 2010. This survey of consumers interviewed a total of 600 people, involving a major age range of 20-50. For males and females, males accounted for 48.0% and females accounted for 52.0%. The survey cities are mainly 23 cities including Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu. The occupational types cover the national civil servants, teachers, military personnel, corporate executives and general staff, self-employed, blue-collar workers and students, and many other groups. Their income ranges from 2,000 - 20000 yuan / month.

In the survey on consumers' understanding of the flat-panel television channels, we found that consumers mainly learn about flat-panel TVs through television advertising and the Internet, accounting for 74.2% and 72.7% respectively; 59.3% of fee-payers will also learn about shopping through the mall. However, only 37% of consumers understand flat-panel TVs through newspapers and magazines.

In the survey on the purchase channels of consumers' flat-panel TVs, we found that 74.7% of consumers trust more Suning, Gome and other home appliance chain stores, and 11.5% of consumers choose brand stores to buy flat-screen TVs and select department stores. (6.2%), general household appliances (3.5% for business), supermarkets (2.5%), and online shopping (1.5%) are generally less frequent consumers.

For the concept of advertisements advertised by merchants, consumers are impressed by concepts such as high-definition (84.2%), ultra-thin (69.5%), and environmental protection (67.7%). Others were digital TV (55.2%), 3D (44.3%), the Internet (43.5%), and celebrity endorsements (21.5%).