Recently, the China Quality Certification Center has appeared on the website of the iPad to verify information, and Apple iPad has passed the “3C certification†as the last barrier to entry into China. It is expected that the WiFi version starting selling in the Mainland by the end of August will be priced at around RMB 4,000, while 3G will be sold at the same time as the iPhone 4 in China in September.
The iPad’s hot sales in the world have already triggered competition in the tablet PC market. In China, not only a large number of manufacturers are willing to introduce tablet products, but also the upstream and downstream industries are ready to go. Can tablet computers be sought after in the Chinese market? Can the iPad's presence in China help Apple increase its strategic position in China?
iPad triggered tablet computer storm Following the Apple iPad to open a new electronic market, the major technology companies, including some cottage manufacturers are watching the Tablet PC market. Big companies have launched tablet computer development schedules. Hewlett-Packard may launch the Slate tablet in the near future; Acer and Asustek plans to launch a tablet below $400 in the third quarter of 2010; Cisco's Cius tablet is positioned as a business product and uses the Android operating system; and smartphone maker RIM will also enter the market. The tablet market began to order display screens from Hon Hai.
In the Chinese market, Great Wall Computer, Lenovo, Hanwang, Malata, Shenzhen Chuangzhicheng, BYD, and even home appliances retailer Gome have all joined the competition of tablet computers; Hanwang has launched a tablet PC TouchPad to target commercial office; Gome launched a high profile The price of 999 yuan of its own brand tablet PC; Patriot Electronics officially released its own brand tablet aigoPad.
Unlike the traditional tablet, the iPad has caused a change in the ecological landscape of the PC market. Apple iPad itself is not positioned on the tablet. In the area of ​​iPad competition, it may gradually cover e-books, MIDs, netbooks and other small-scale end products, thus forming a large-scale independent market. According to Goldman Sachs Gao Hua’s assessment, sales of tablet computers will directly affect the market share of 95% of netbooks in 2011.
iPad has unique ecosystem advantages over traditional PCs and previous generations of tablets. The important difference between the iPad and the traditional PC in terms of information function is that the iPad pays more attention to information consumption rather than information generation. Therefore, with the highly integrated content and “anytime networkingâ€, the iPad's usage habits are greatly different from traditional PCs or tablets. The all-day power, out-of-the-box features make the iPad much more portable than a traditional tablet. Tablet PCs have become the new darling of IT and are expected to rewrite the PC market. According to Goldman Sachs' survey of consumers, iPads and tablets will grab market shares of netbooks and laptops. According to Goldman Sachs Gao Hua's analysis of the tablet computer market, tablet sales will reach 35 million units in 2011. Gartner predicts that by 2012, China's tablet PC sales will reach 7.2 million units.
Although the current iPad in the Chinese market is like applause, but its advent to manufacturers, especially Chinese manufacturers, provides a new direction for strategic thinking and development. With the development trend of triple play and 4C integration, the market of 3G and wireless Internet access in China is quite attractive. According to the Ministry of Industry and Information Technology, as of June 2010, China's 3G subscribers reached 25.2 million, and the three major operators' 3G networks basically covered major cities last year. In 2010, China Mobile added 7.057 million new 3G subscribers in the first half of the year, and China Unicom added 4.817 million WCDMA subscribers in the first six months. According to China Unicom’s public financial report, the average revenue per user of 3G services in the first quarter of 2010 was around RMB 140.
Chinese manufacturers actively respond to the challenge and wait and see what happens. As early as the end of April this year, the Great Wall Computer announced the launch of two 7-inch Gpad and 11-inch Gbook tablet computers. The Hanwang also claimed that it had already designed the tablet computer, but will observe what the iPad is like, in order to fully prepare for the market.
The related industrial chain is ready to relocate the market competition of the tablet machine to involve upstream players in the industrial chain in the war. In the chip field, the ARM architecture is divided into two camps with the X86 architecture and each has its own champions. Intel, the leader of the X86 architecture, has champions such as Hanwang and the Chinese Taiwanese brand ASUS. Intel chip manufacturers mostly use Microsoft operating systems, such as Hanvon’s TouchPad, and Asus’s latest tablet also uses windows.
7 operating system. However, more and more manufacturers currently use the ARM architecture, which dominates the mobile operating system, and the Android operating system. The iPad uses the Apple A4 processor and Apple's own operating system. The Apple A4 chip uses the ARM core. There are also a number of companies based in China that develop applications processors based on the ARM core, including Fuzhou Ruixin Micro, Ankai Microelectronics, Huaxinfei, Quansheng, and Zhongxingwei. For various reasons, there are more vendors that use the ARM architecture than the X86 architecture. Because the iPad is relatively economical to price, the price has become a major consideration for many tablet computer manufacturers. Cost control has prompted manufacturers to abandon Intel+Windows and move to ARM and Android. Some vendors report that their research found that the Windows operating system is not suitable for mobile devices such as tablets.
The active participation of a large number of tablet computer manufacturers has driven the market demand for accessories and raw materials. The iPad's popularity and market expectations for tablet PCs have increased the market's demand for touch screens and memory chips and other spare parts. Strong demand for iPad favors Asian accessory manufacturers, such as LG
Display and other display manufacturers, Samsung Electronics and Toshiba and other chip makers, touch screen manufacturers Shenghua Technology and Xin photoelectric and assembler Foxconn.
In addition, studies on disassembled media in the United States showed that most of the iPad's chips and parts makers are from Taiwan Province. The foundries of these manufacturers are all located in mainland China. The launch of new iPads will lead to a significant increase in the capacity of foundries. Conductive glass has been widely used in the field of touch screens, and the basic material manufacturers of touch screens have stepped up production. At present, China has large-scale ITO conductive glass business companies are mainly Lai Bao Gaoke, Changxin Technology, CSG A, and Fang Xing Technology's Yan Huayi. The domestic touch-screen materials manufacturer, Leybold Hi-Tech, has a 7-inch screen with an annual production capacity of approximately 1.9 million. The rapid downstream sales have prompted his planned investment this year to add another monthly monthly production capacity of 69,000 units to the existing 40,000 units. Long letter technology TP-ITO glass has passed Panasonic, Texas Instruments (TI) touch screen test, has begun volume supply.
Not just computer companies, the development of the industry chain has prompted all parties to focus on IT services and Internet services. In terms of the Chinese market, tablet PCs will have a large proportion of built-in 3G. The future cooperation with operators will become the key to the strategic success of tablet computers. Currently, the WiFi carried by the mainstream tablet computers in China is obviously no longer meeting the needs of consumers. China Mobile has launched a MicroSIM card adapted to users of the iPad Hong Kong, and China Unicom has made exclusive preparations for the iPad's application access. Telecom Tianyi customized the first 3G tablet LifePad, which superimposes the dual openness of the Tianyi platform and Google Android platform, or may help drive the growth of 3G users of telecommunications.
Innovative terminals such as iPads have opened up an ecosystem of “terminal+content+applicationsâ€. The demand of users for personalized needs will inevitably promote the development of content and application service providers. As of June 2010, China Unicom's App Store application store already had 780 applications, while China Telecom Tianyi Space had 1,250 models for all applications, and China Mobile MM Station had 18,000 models for all applications. In addition to iPad and other closed platforms led by Apple's terminal, Chinese manufacturers are confident in creating a corresponding localized tablet PC industry chain. More and more Chinese software programmers are among the mobile application software development industries. According to Iraqi media estimates, at present, China has more than 100,000 individuals engaged in the development of mobile application software, and has grown at a rate of 35%.
Prospects for Chinese Tablet PC Manufacturers Tablet PCs from non-traditional computer makers may experience an unrestrained market response. The original tablet users will not necessarily give great support to the new generation of low-priced tablet computers. The cognition of traditional tablet computers mainly exists in business people, and their attention to application and portability is far greater than the sensitivity to price. The actual experience of the user directly affects whether the tablet can meet the potential demand in the market. Non-traditional computer manufacturers may find it difficult to implement user-desired hardware technology on the tablet.
Due to the current limitations of the objective hardware performance, especially the cost control, the tablet PC is likely to face the same flaws as the netbook market. Tablet PC products from traditional computer makers may satisfy some users facing computer replacement needs. Small-sized electronic products are gradually highlighting the current development trend of the terminal market. The computer industry has not seen revolutionary products for a long time. Tablets can meet the basic user requirements for computer function requirements. Tablets make up for the inconveniences of smartphones and laptops in terms of size, are lighter and portable than netbooks, have many office and entertainment functions, and support multi-touch, making them attractive to users who need to eliminate old computers.
The iPad may help Apple to increase its strategic awareness of its products in the Chinese market. In the Chinese market, sales of some iPads will mainly affect netbook consumers. Unlike the iPhone, iPad may be more likely to break through the cognitive barriers of Chinese consumers to the use of Apple products. The iPad represents a completely new product category. Unlike the iPhone, it needs to “challenge†the user’s existing usage patterns for everyday consumer products such as mobile phones. The iPad connects users with applications and content in a more intimate, intuitive and fun way, especially for fashion crowds. Chinese consumers advocating the consumption of new and fashionable electronic products, the positioning of iPad's portable electronic products may make the public acceptance threshold relatively low.
Netbooks will be the category that is directly threatened by iPad sales. Price is the main selling point of netbooks. The price of mainstream netbooks in the Chinese market is between RMB 2,000 and RMB 3,000, which is not far from the entry-level iPad price. The computer performance of the netbook is relatively common. From the application point of view, the iPad's replacement effect is very significant. The Internet functions that the Internet is relying on can be basically replaced by the iPad in the Chinese market. If the iPad can be widely recognized in the Chinese mass market, Apple will gain a strategic brand effect in the Chinese market. According to a survey, netbooks can meet the needs of 50% of Chinese computer users, and the iPad's super-easy-to-use features may help them respond in the mass market.
The iPad’s hot sales in the world have already triggered competition in the tablet PC market. In China, not only a large number of manufacturers are willing to introduce tablet products, but also the upstream and downstream industries are ready to go. Can tablet computers be sought after in the Chinese market? Can the iPad's presence in China help Apple increase its strategic position in China?
iPad triggered tablet computer storm Following the Apple iPad to open a new electronic market, the major technology companies, including some cottage manufacturers are watching the Tablet PC market. Big companies have launched tablet computer development schedules. Hewlett-Packard may launch the Slate tablet in the near future; Acer and Asustek plans to launch a tablet below $400 in the third quarter of 2010; Cisco's Cius tablet is positioned as a business product and uses the Android operating system; and smartphone maker RIM will also enter the market. The tablet market began to order display screens from Hon Hai.
In the Chinese market, Great Wall Computer, Lenovo, Hanwang, Malata, Shenzhen Chuangzhicheng, BYD, and even home appliances retailer Gome have all joined the competition of tablet computers; Hanwang has launched a tablet PC TouchPad to target commercial office; Gome launched a high profile The price of 999 yuan of its own brand tablet PC; Patriot Electronics officially released its own brand tablet aigoPad.
Unlike the traditional tablet, the iPad has caused a change in the ecological landscape of the PC market. Apple iPad itself is not positioned on the tablet. In the area of ​​iPad competition, it may gradually cover e-books, MIDs, netbooks and other small-scale end products, thus forming a large-scale independent market. According to Goldman Sachs Gao Hua’s assessment, sales of tablet computers will directly affect the market share of 95% of netbooks in 2011.
iPad has unique ecosystem advantages over traditional PCs and previous generations of tablets. The important difference between the iPad and the traditional PC in terms of information function is that the iPad pays more attention to information consumption rather than information generation. Therefore, with the highly integrated content and “anytime networkingâ€, the iPad's usage habits are greatly different from traditional PCs or tablets. The all-day power, out-of-the-box features make the iPad much more portable than a traditional tablet. Tablet PCs have become the new darling of IT and are expected to rewrite the PC market. According to Goldman Sachs' survey of consumers, iPads and tablets will grab market shares of netbooks and laptops. According to Goldman Sachs Gao Hua's analysis of the tablet computer market, tablet sales will reach 35 million units in 2011. Gartner predicts that by 2012, China's tablet PC sales will reach 7.2 million units.
Although the current iPad in the Chinese market is like applause, but its advent to manufacturers, especially Chinese manufacturers, provides a new direction for strategic thinking and development. With the development trend of triple play and 4C integration, the market of 3G and wireless Internet access in China is quite attractive. According to the Ministry of Industry and Information Technology, as of June 2010, China's 3G subscribers reached 25.2 million, and the three major operators' 3G networks basically covered major cities last year. In 2010, China Mobile added 7.057 million new 3G subscribers in the first half of the year, and China Unicom added 4.817 million WCDMA subscribers in the first six months. According to China Unicom’s public financial report, the average revenue per user of 3G services in the first quarter of 2010 was around RMB 140.
Chinese manufacturers actively respond to the challenge and wait and see what happens. As early as the end of April this year, the Great Wall Computer announced the launch of two 7-inch Gpad and 11-inch Gbook tablet computers. The Hanwang also claimed that it had already designed the tablet computer, but will observe what the iPad is like, in order to fully prepare for the market.
The related industrial chain is ready to relocate the market competition of the tablet machine to involve upstream players in the industrial chain in the war. In the chip field, the ARM architecture is divided into two camps with the X86 architecture and each has its own champions. Intel, the leader of the X86 architecture, has champions such as Hanwang and the Chinese Taiwanese brand ASUS. Intel chip manufacturers mostly use Microsoft operating systems, such as Hanvon’s TouchPad, and Asus’s latest tablet also uses windows.
7 operating system. However, more and more manufacturers currently use the ARM architecture, which dominates the mobile operating system, and the Android operating system. The iPad uses the Apple A4 processor and Apple's own operating system. The Apple A4 chip uses the ARM core. There are also a number of companies based in China that develop applications processors based on the ARM core, including Fuzhou Ruixin Micro, Ankai Microelectronics, Huaxinfei, Quansheng, and Zhongxingwei. For various reasons, there are more vendors that use the ARM architecture than the X86 architecture. Because the iPad is relatively economical to price, the price has become a major consideration for many tablet computer manufacturers. Cost control has prompted manufacturers to abandon Intel+Windows and move to ARM and Android. Some vendors report that their research found that the Windows operating system is not suitable for mobile devices such as tablets.
The active participation of a large number of tablet computer manufacturers has driven the market demand for accessories and raw materials. The iPad's popularity and market expectations for tablet PCs have increased the market's demand for touch screens and memory chips and other spare parts. Strong demand for iPad favors Asian accessory manufacturers, such as LG
Display and other display manufacturers, Samsung Electronics and Toshiba and other chip makers, touch screen manufacturers Shenghua Technology and Xin photoelectric and assembler Foxconn.
In addition, studies on disassembled media in the United States showed that most of the iPad's chips and parts makers are from Taiwan Province. The foundries of these manufacturers are all located in mainland China. The launch of new iPads will lead to a significant increase in the capacity of foundries. Conductive glass has been widely used in the field of touch screens, and the basic material manufacturers of touch screens have stepped up production. At present, China has large-scale ITO conductive glass business companies are mainly Lai Bao Gaoke, Changxin Technology, CSG A, and Fang Xing Technology's Yan Huayi. The domestic touch-screen materials manufacturer, Leybold Hi-Tech, has a 7-inch screen with an annual production capacity of approximately 1.9 million. The rapid downstream sales have prompted his planned investment this year to add another monthly monthly production capacity of 69,000 units to the existing 40,000 units. Long letter technology TP-ITO glass has passed Panasonic, Texas Instruments (TI) touch screen test, has begun volume supply.
Not just computer companies, the development of the industry chain has prompted all parties to focus on IT services and Internet services. In terms of the Chinese market, tablet PCs will have a large proportion of built-in 3G. The future cooperation with operators will become the key to the strategic success of tablet computers. Currently, the WiFi carried by the mainstream tablet computers in China is obviously no longer meeting the needs of consumers. China Mobile has launched a MicroSIM card adapted to users of the iPad Hong Kong, and China Unicom has made exclusive preparations for the iPad's application access. Telecom Tianyi customized the first 3G tablet LifePad, which superimposes the dual openness of the Tianyi platform and Google Android platform, or may help drive the growth of 3G users of telecommunications.
Innovative terminals such as iPads have opened up an ecosystem of “terminal+content+applicationsâ€. The demand of users for personalized needs will inevitably promote the development of content and application service providers. As of June 2010, China Unicom's App Store application store already had 780 applications, while China Telecom Tianyi Space had 1,250 models for all applications, and China Mobile MM Station had 18,000 models for all applications. In addition to iPad and other closed platforms led by Apple's terminal, Chinese manufacturers are confident in creating a corresponding localized tablet PC industry chain. More and more Chinese software programmers are among the mobile application software development industries. According to Iraqi media estimates, at present, China has more than 100,000 individuals engaged in the development of mobile application software, and has grown at a rate of 35%.
Prospects for Chinese Tablet PC Manufacturers Tablet PCs from non-traditional computer makers may experience an unrestrained market response. The original tablet users will not necessarily give great support to the new generation of low-priced tablet computers. The cognition of traditional tablet computers mainly exists in business people, and their attention to application and portability is far greater than the sensitivity to price. The actual experience of the user directly affects whether the tablet can meet the potential demand in the market. Non-traditional computer manufacturers may find it difficult to implement user-desired hardware technology on the tablet.
Due to the current limitations of the objective hardware performance, especially the cost control, the tablet PC is likely to face the same flaws as the netbook market. Tablet PC products from traditional computer makers may satisfy some users facing computer replacement needs. Small-sized electronic products are gradually highlighting the current development trend of the terminal market. The computer industry has not seen revolutionary products for a long time. Tablets can meet the basic user requirements for computer function requirements. Tablets make up for the inconveniences of smartphones and laptops in terms of size, are lighter and portable than netbooks, have many office and entertainment functions, and support multi-touch, making them attractive to users who need to eliminate old computers.
The iPad may help Apple to increase its strategic awareness of its products in the Chinese market. In the Chinese market, sales of some iPads will mainly affect netbook consumers. Unlike the iPhone, iPad may be more likely to break through the cognitive barriers of Chinese consumers to the use of Apple products. The iPad represents a completely new product category. Unlike the iPhone, it needs to “challenge†the user’s existing usage patterns for everyday consumer products such as mobile phones. The iPad connects users with applications and content in a more intimate, intuitive and fun way, especially for fashion crowds. Chinese consumers advocating the consumption of new and fashionable electronic products, the positioning of iPad's portable electronic products may make the public acceptance threshold relatively low.
Netbooks will be the category that is directly threatened by iPad sales. Price is the main selling point of netbooks. The price of mainstream netbooks in the Chinese market is between RMB 2,000 and RMB 3,000, which is not far from the entry-level iPad price. The computer performance of the netbook is relatively common. From the application point of view, the iPad's replacement effect is very significant. The Internet functions that the Internet is relying on can be basically replaced by the iPad in the Chinese market. If the iPad can be widely recognized in the Chinese mass market, Apple will gain a strategic brand effect in the Chinese market. According to a survey, netbooks can meet the needs of 50% of Chinese computer users, and the iPad's super-easy-to-use features may help them respond in the mass market.
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