Smart TV hot play standards are not unified to challenge the market

In 2011, the industry was known as the first year of Smart TV. From the perspective of this year's CES show, smart TV has become a new market for major brands competing. Samsung exhibited as many as 30 to 40 smart TVs. LG not only displayed a variety of smart TVs at the show, but also listed a list of content providers and explained on-site how smart TV can “do something”. Acer and Asustek have begun to enter the smart TV field gradually through cloud services. SONY, Vizio, Haier and other manufacturers have also expressed the smart TV market concept through their products. Smart TV became one of the hottest star products in the consumer electronics market in 2011.

The most obvious and most important feature of smart TVs is the networking function. Can support video telephony, on-demand video, and in the wireless link mode, synchronous support for Bluetooth standards and wireless personal area network (Wireless PAN), to provide faster, more stable wireless video and audio data transmission are also features of smart TV.

In the networking function of TV, MediaTek supports the software format and hardware specifications of the major Internet TV operators in the world. The major TV brands in China, Europe, Japan, the Americas and other countries and regions have adopted.

In addition, 3D will also be an important feature of smart TVs. Takuya points out that as 3D contents increase, smart TVs can think about how to integrate 3D technology with games and digital learning and interact or link with global players through the Internet. More learning resources. According to Chen Zhicheng, general manager of MediaTek Digital TV Products Division, in response to market trends, MediaTek is also exhibiting at CES, including a 120Hz and 240Hz polarized/shutter 3D TV solution. Its world's first single-chip support 120Hz polarized/shutter 3D technology not only supports multi-view video compression technology (MVC, Multiview Video Coding), but also supports a variety of 3D media formats, such as 3D VOD (Video On Demand) Video and VC-1 can also watch 3D Blu-ray and broadcast TV content, making the TV a truly digital entertainment center.

DisplaySearch's latest report shows that in 2010, global 3D TV shipments will reach 3.4 million units, and the market share will rapidly grow from 5% in 2010 to 37% in 2014; in addition, the global Connected TV (Connected TV shipments will grow from 40 million units in 2010 to 118 million units in 2014.

The smart TV market volume depends on a number of factors. One of the greatest challenges is that TV IC suppliers need to support the global TV specifications at the same time. In addition, supplier products should have more flexible customization space and lower system development difficulty, save customers' R&D resources, enable customers to focus resources on product differentiation and advanced technology development, and more importantly, effectively shorten Time to market to help customers improve their competitiveness.

In addition, the content will be the key to the competition of the manufacturer, because if only have the network browsing and the Widget function, the intelligent television may only be regarded as the enlarged LCD screen. Sony, Samsung, LG, Toshiba, VIZIO, Haier, Panasonic and other major manufacturers are actively wooing content providers, allowing consumers to download digital content such as movies and television programs directly from the Internet. Samsung and LG are developing applications for smart TVs. , so that TV can also play games or as a learning platform.

In the domestic market, under the triple play environment, a new TV industry ecosystem will be formed. Lianfa Technology has been deeply engaged in the domestic market for many years. It has established close cooperative relationships with the top five TV brands in China and cooperated with Thunder and CNTV (China Network TV). Companies such as Best Practices and Best Practices have cooperated to continuously improve user experience and develop more differentiated products on a standardized platform.

In 2011, MediaTek will provide more comprehensive solutions for smart TV platforms: 2D/3D video games, more web browsers, on-demand video content integration and support for video telephony.