ã€Global Science and Technology Report】 When Oculus first debuted in 2012, everyone thought that the Oculus Rift virtual reality (VR) helmet will become the leader in the VR revolution. In 2014, Facebook was up to US$2.3 billion (about 158 ​​RMB). The acquisition of Oculus at a price of 100 million yuan has further confirmed people's expectations. However, according to the BGR website on February 8th, after the Oculus Rift helmet was introduced five years later, although there are some consumers who are using it, their sales performance is not good, even bottoming out, and sales are declining.
On the 7th, Oculus had another bad news. According to a report on the commercial insider website, Best Buy will close 200 Oculus experience points in 500 stores across the United States. Many Best Buy employees report that there have been no customer requests to try the Oculus Rift for a few days.
An Oculus spokesperson said that the closure was only due to "seasonal adjustments," and said "we are doing some seasonal adjustments and intend to give priority to Best Buy at Best Buy." She added that it is still possible to set up the Rift Experience Point in "Hundreds of Best Buy Stores in the United States and Canada." At the same time, Oculus is planning to seek new ways to get Rift to consumers, but an internal memo indicates that there are quality problems with the Oculus Rift product. Although many Oculus Rift experience stores were closed, Best Buy spokesman said it still plans to sell Oculus Rift and touch remotes.
Experience point traffic may not be the best way to measure whether consumers are interested in the product, but what's worse, SuperData disclosed this week through the MCV report that in 2016 Oculus shipped only 250,000 Oculus Rifts. In comparison, Sony PlayStation VR shipped 750,000 units, HTC shipped 420,000 Vives, and Samsung Gear VR shipped 4.5 million units last year. (Internship Compilation: Liu Xie Reviewer: Li Zongze)
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