ã€Global Science and Technology Reporter Zhang Zhiying】 An independent IT commentator, Hong Bo, released a circle of friends to comment on the contents of the venture. Ma Huateng then commented below that the WeChat public account payment test is being accelerated. Subsequently, Hong Bo published a circle of friends and commented that "The paid subscription function of the WeChat public account has been late, but it has finally come."
WeChat confirmed to the outside that the payment subscription function of WeChat public account number is indeed in progress. It is already testing and will meet with you in the near future.
"This basic function has been planned for a long time and is open to the self-designed media." On the evening of February 14, a Tencent authority confirmed to Tencent that Tencent will launch the WeChat public number pay-reading function, and said this A function will be given to the self-designed by the self-media on the WeChat platform.
In fact, as early as last year, the industry passed on the function of paying for content, and has already invited individual public numbers to test. However, WeChat quickly responded that new features such as paid reading will adopt the “invited system†for internal testing and will not open applications for the time being. As of now, the mode of realizing WeChat provides to the public is still the main function of advertising and original rewards.
IT commentator Hong Bo once wrote an article in the circle of friends: "Why do I start selling and this public number will be updated?", saying that he will open a fee column. Soon, Tencent’s chairman and chief executive officer, Ma Huateng, commented under the circle of friends, “We should wait for the WeChat public account to pay for reading†and responded to questions about “testing for too longâ€, saying “have feedback, and strive to speed up†. This also means that Tencent has planned to speed up the launch of the WeChat public number paid reading function.
However, in today's Internet "free mode" is still dominated today, WeChat paid to read really work it? Is the spring of knowledge payment really come?
2016 was a great year for content entrepreneurship. There were many kinds of content platforms including videos and public numbers. The paid subscription model was also emerging. Luo Zhenyu got over APP downloads, among which Li Xiang, and Caitou are very popular. The sub-contract of the fruit shell detonated the audio fee, and the value of over 100 million US dollars in 42 days on the line. Zhihu’s value is sought after by the sub-population. Penguin Zhikuo cooperated with Luo Ji thinking and got APP, and began to test the content payment. Some media claimed that they had earned the first pot of content entrepreneurship. However, there has been no sign of the large number of original content, the WeChat account.
With the spread of terminals, networks, and mobile payments, the threshold for content payment has become even lower. The low quality of information fragmentation and homogeneity has interfered with the judgment and experience of consumer groups. From this perspective, the payment method is used. The selection of professional and precise content services is more and more rigid. The WeChat public number has gathered a large group of people dedicated to original article writing. Starting the content payment model will firstly benefit the survival of the fittest and the content themselves, and “pay for content†users can filter content, liberate part of their attention and time. At the same time, it encourages a large group of authors to be more specialized in the high-quality pursuit of original content.
Previously, Tencent’s subordinate research department had conducted surveys on more than 1,700 Internet users and showed that about 55% of respondents said they had paid for professional knowledge and opinions, including paid subscription content and downloading files. A report from iResearch states that over 50% of Chinese netizens once or are willing to pay for content, compared with only 30% two years ago.
For original writers, once paid reading is selected, it means to say goodbye to these popular modes of communication. Even if not to say goodbye to full and free content, the effect of its dissemination for paid content will be greatly reduced. Whether you want to reap your readers or continue to nurture it is a dilemma. When the original creator of the paid content sees friends circling 100,000 + not? After a few years of continuous payment, will the influence of these paid content creators fall again?
Lei Diwang asked Hong Bo about the above issues, and Hong Bo replied: The paid subscription of the WeChat public platform must be a tool that the operators themselves have to grasp. What contents should be charged, how they should be charged, and how much they need to receive are all required by the public operator. Master, WeChat will not force one. Whether you choose to pay for reading this should not be considered by the platform, but should be the problem that the content operator himself needs to think clearly.
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