For Philips Lighting, intelligence is one of its main development directions. Many users have already learned about Hue series products, but in fact it is not all Philips intelligent lighting, especially for the Chinese market, Philips It also has a special localization strategy, and is even very grounded in the construction of the platform, and these are very close to the word "innovation", so we interviewed during the innovation day of Philips' annual headquarters in the Netherlands. Philips Chief Innovation Officer Qiu Yihong, after all, she is the most vocal in this regard.
To achieve the ultimate in lighting
In fact, Philips is not the first to introduce smart desk lamps, and even similar products among Xiaomi's partners, so where is Philips's strength?
Qiu Yihong believes that Philips is going to be the ultimate in lighting, so that they have the opportunity to surpass other opponents and stand in the field of intelligent lighting . After all, in the field of lighting, Philips has been in business for many years. It is synonymous with professionalism in everyone's mind, so it has an innate brand advantage. Therefore, adding intelligent functions on this basis is a matter of course.
For example, just released the Zhirui Yimu smart Table Lamp, it has optical lens technology, which can effectively reduce glare. By evenly distributing the light, it can also eliminate the direct light of the human eye and make reading more comfortable. These are as a kind of The most basic attributes of lighting equipment are also the advantages of Philips.
In addition, Qiu Yihong believes that the so-called ultimate, also represents the focus, she said: "Multi-direction is not a special project of Philips, not a cross-industry platform, but to be professional, to achieve the ultimate in lighting."
So you can see that in the field of lighting, whether indoors or outdoors, civil, office or professional, Philips is starting from the basic needs of lighting, and then to meet the basic needs of people, then add intelligence, etc. Other functions.
Intelligentization is the future direction of lighting
I am not surprised by this statement. After all, Hue and Zhiruiyi smart table lamps are doing this, but in fact, Philips has more ideas. According to Qiu Yuhong, on the basis of intelligence, it is necessary to access the Internet. And the cloud platform, through the collection and transmission of data, form a network. In fact, during the visit to the “Innovation Dayâ€, I have already seen Philips doing this in the fields of office and so on.
Qiu Yihong believes that after the lighting industry entered the LED era, it has become a part of semiconductor production and has become a digital industry. Therefore, intelligence is the next development direction that must be developed.
For example, the Zhirui Yimian table lamp can automatically adjust the lighting intensity through the mobile phone to achieve the purpose of eye protection, and several kinds of personalized lighting methods, and the collection of big data can also make engineers better. Iterate new products.
However, I also have a question, that is, even a simple lamp that used to require only one button to operate, but now suddenly use a mobile phone to remotely control, will it increase the cost of sales and the cost of use?
Qiu Yihong replied that in terms of cost, the price is similar to that of ordinary Philips desk lamps. It does not add too much burden to users. They clearly defined the direction of the product in the early stage of development, so it is not because of the intelligence. The function is experiencing a surge in value.
In terms of cost of use, she believes that users can try to have their own experience first, only know how they feel after using it, and also know the direction of future iteration.
Keep an open mind
Whether it is an intelligent strategy or the attributes of a home product itself, the concept of a platform is needed. Nowadays, there are many platforms and standards for smart homes at home and abroad. How do Philips do it?
Qiu Yihong said that on the one hand, Philips Lighting has its own platform, the most obvious is Hue. There are now more than 450 applications on this platform. It should be a very professional and strong platform in the field of lighting.
In addition, they maintain an open mind, such as accessing the Xiaomi home platform in China, mainly because of the group of people like “rice flourâ€, and in the international market, they are also connected to the Apple HomeKit platform. At the "Innovation Day" event, it also announced cooperation with Bosch, Logitech and Samsung SmartThings to expand the cooperation of the platform.
Mobile phones are not the center of future control
In the process of popularization of smart home products in the past two years, there is a special "hobby", which is to use the mobile phone as the center of control, which makes the original simple and intuitive operation become complicated. Qiu Yihong also thinks so, so she clearly believes that "the mobile phone is not the center of future control."
Although today, products like Philips Lighting are still controlled by mobile phones, Qiu Yihong believes that in the future they will adopt a more intuitive way of controlling voices or gestures, and get rid of the mobile phone tool. In fact, Hue has already received it. Into the voice control function of Apple Siri.
At this stage, it still needs to be controlled by mobile phones. Qiu Yihong said frankly that the sensor development has not yet reached the ideal state, so it will take some time to wait.
New products open up new markets
In fact, Zhirui Yimu smart table lamp has opened a brand new series, which is very different from Huie, which is familiar to everyone. It is an application type product, and Hue is a scene product; the most important aspect is that this table lamp only For the Chinese market, Hue is the mainstay of the international market, so the birth of this new product also marks the opening of a new series for the Chinese market in the consumer sector.
When talking about the Chinese market, Qiu Yihong believes that the competition is very fierce. China is very sensitive to new products, the renewal cycle is also faster, and the competition in the lighting industry itself is fierce, but everyone can promote each other. In the process of developing into intelligence, in order to cope with the Chinese market, one-third of Philips' research and development is carried out in China. Therefore, it is possible to develop a product such as Zhirui Yimu Smart Table Lamp within 3 months, and cooperate with Xiaomi, which is a kind of grounding performance.
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