Appliance industry transformation and upgrading trend is obvious

The year just passed in 2013 was called the adjustment year by the home appliance industry. The first five months of energy-saving subsidies stimulated sales of home appliances. Subsequently, the policy was withdrawn, and the market consumption was overdrawn. In the second half of the year, the household appliance market in China continued to be cold and challenged the home appliance companies.

In 2014, despite the fact that the domestic market is still affected by the real estate industry and overdraft consumption, new home appliance products are frequently listed and the trend of consumption upgrade is becoming increasingly apparent, which will drive the steady development of the Chinese home appliance industry.

"Finding" Consumer Needs "New"

The Spring Festival season, which should have been booming, seems unsatisfactory this year. Relevant data indicated that during the Spring Festival, the retail sales of white goods were both in a downward trend year-on-year, and sales of the household appliance market failed to anticipate the market’s concerns about the household appliance industry.

Monita, a market research organization, issued a report saying that because of the earlier Spring Festival this year, New Year's Day and pre-holiday promotions led to overdrafts ahead of the Chinese New Year holiday, sales during the holiday season of the home appliance market were less than expected, and there was a contrast with strong sales in 2013. The report believes that the increase in the high base number is expected to make the sales pressure this year larger.

There is a kitchen appliance company official said that two months later can also be considered the peak season of the home appliance industry. The company also received a lot of orders. According to reports, many dealers began to make up their positions after the start of the year, and new listings at this time have also attracted the attention of many dealers. The situation seems to have improved for home appliance companies.

In fact, after the Third Plenary Session of the 18th National Congress, the entire political and economic environment in China will usher in a new golden period. In addition, with the continuous development of new urbanization, the upgrading of consumption in three-and-four-tier cities has also increased market demand. For many home appliance companies, this is a great opportunity. Wanjiale would like to take this opportunity to develop vigorously. It is understood that Wanjiale has formulated a plan for sales revenue to hit 10 billion yuan in 2020, and the hot water industry and the whole kitchen are two major supports.

Of course, industrial upgrading is also good, and business progress is also good, can not wait, rely on, to "policy", open up the market is fundamental. Companies need to rely on new products, technologies, and new thinking to firmly grasp market demand in the market. In 2013, due to the withdrawal of energy-saving policies, the home appliance industry brought a new round of reshuffle, and also brought new products of various types of home appliances to market.