Market-oriented, Collaborative Innovation, and Development of Local IC Industry

The financial crisis triggered a major shock in the global economy. The crisis caused by the rapid spread to the semiconductor industry. As a Chinese IC company that lacks core technologies, it has once again widened the gap with other international giants such as Europe, the United States, and South Korea. In the face of adversity, how can China's domestic IC design industry grow rapidly, shorten its distance from international standards, and increase its ability to resist risks? Shenzhen Semiconductor Industry Association Secretary-General Cai Jinjiang gave an interpretation.

Cai Jinjiang reviewed the development of China's semiconductor ICs in the past decade and pointed out that China's IC industry should use "market-oriented product definition" in order to have its own core advantages.

He said that "from 1998 to 2007, when China's electronics manufacturing industry was greatly developed, integrated circuit IC design and solutions came from overseas. However, from 2007 to now, the profits of the entire Chinese electronics industry have rapidly declined. It is the Chinese IC industry that defines products as export-oriented, resulting in a cumulative surplus of export capacity, coupled with the lack of innovation capabilities of China's IC industry, the low-end cottage model is difficult to obtain a leading position in the international high-end market.”

Without a definition of an innovative product, the profit margin cannot be guaranteed at all. Cai Jinjiang said that so far, many IC companies are still in a state of loss. The Chinese IC industry should define the products based on market demand. He said that when starting from three aspects: First, to inspire others' plans to inspire their own inspiration; Second, to provide product managers with core and original technology at home and abroad; Third, product, project and R&D managers should focus on innovative technologies and applications as Oriented to communicate.

“The continuous innovation that can really develop over a long period of time is very few. We must establish a core resource database and use the product managers of Foxconn, Huawei, and ZTE as the core objects of communication, and introduce core innovation technologies such as MIPS and ARM at home and abroad. The chain and application chain are connected," Cai Jinjiang said.

The reporter saw at the Shenzhen (International) Integrated Circuit Technology Innovation and Application Fair on June 20-21, 2012. This year's show integrated the SIP package (the SIP package is an important part of future PCB chip upgrades) and IP suppliers ( Godson, MIPS, ARM, etc.), SOC design services, and power management IC design companies. Cai Jinjiang stated that communication and communication are very necessary in the era of innovation scarcity and anxiety. “To comply with the times, to find a good market for technology, and to find original technology for the market” is the main purpose of this exhibition. When the Chinese IC industry cooperates with innovation, it will unite with national technology to promote the development of Shenzhen's industry.

In recent years, in the transformation of the electronics industry, Shenzhen has caused serious brain drain due to factors such as higher entrepreneurial costs, which has hindered the establishment of an innovation system. However, Cai Jinjiang stated that Shenzhen also has its own advantages. First, integrated innovation + micro-innovation and accumulation. For example, Skyworth's cool-on TV is sold very well because of its participation in the USB host. Second, the incubation of innovation scale, Shenzhen is the middle and low end of the world. Consumer electronics products and information distribution center, the products are exported to Asia, Africa, Russia, Southeast Asia and other regions, which is the driving force of innovation.

During this special period of development, China's IC design industry needs to innovate its industrial model in order to achieve rapid development. Cai Jinjiang believes that the trend of IDH model, the combination of system manufacturers and brand manufacturers will become increasingly apparent, such as the era Pentium, Huaxin Fei and other companies have played a role in model, will promote the industry to a certain degree of integration upgrade.

Taken together, China's integrated circuit industry chain must be market-oriented, collaborative, and fully integrate technology and market. This is the guarantee for the rapid development of China's IC industry.