Zhejiang Unicom's mobile operating system in hand with Microsoft's layout of the Windows Phone market

China Unicom's custom mobile phone operating system family has added new members. Recently, China Unicom Zhejiang Branch and Microsoft (China) Co., Ltd. held a Windows Phone (WP) promotion meeting in Hangzhou, jointly throwing out olive branches to mobile phone manufacturers and channel distributors, hoping to promote the development of the mobile phone operating system industry chain together. , to bring more localized products to consumers in Zhejiang.

At present, Zhejiang Unicom has cooperated with Nokia and launched two customized machines equipped with WP system, namely Lumia 610 and 800. The WP mobile phone with ZTE will also quickly meet with you. With the previous cooperation with Apple, Zhejiang Unicom's custom machine products have covered the three major mobile phone operating systems on the market Android, iOS and WP.

WP's performance in official document processing and social applications highlighted WP was born in 2010 and is a Microsoft mobile operating system. In March of this year, WP7.5 (codenamed Mango) landed in China, bringing a whole new experience to mobile phone users with a fast and smooth experience and emphasizing efficiency and social system characteristics. This new experience left a deep impression on Yu Yingtao, the general manager of Zhejiang Unicom. At the seminar, he made no secret of being a big fan of Apple products. However, he said that after two weeks of continuous use of WP, he discovered that this new operating system had many unique features, so he was hopeful for the future of WP. .

Yuan Jian, the deputy general manager of Zhejiang Unicom, said: "The operating system inherits Microsoft's advantages in the business field and its performance in document processing and social networking applications is extremely prominent."

Because the user experience is different from the Android and Apple operating systems, Zhejiang Unicom is not worried that the introduction of WP will affect the sales of other products. Yu Yingtao believes that the cooperation between China Unicom and Microsoft will provide a better 3G experience for the majority of mobile phone users, allowing more users to experience the arrival of the smart era.

This has also been recognized by Wen Tao, vice president of Microsoft Greater China. In his opinion, in order to allow the public to accept WP still need to do a lot of work, then Microsoft will cooperate with China Unicom to carry out a series of training, promotion and promotion activities to inject new vitality into the layout of Zhejiang Unicom's WCDMA smart phones.

The competition of the three major mobile phone operating systems has been heated up. At the scene of the promotion, after many experiences, WP has demonstrated its superiority in social convenience. To send a message to a QQ friend as an example, on Android and Apple operating systems, the user must first open QQ and then find friends to send information. In WP, the user can put frequently-connected friends on the home screen in advance and send information directly by clicking.

Wen Tao said that in the upcoming new generation of WP, it is very possible to deeply integrate domestic hot social networks such as Sina Weibo and Renren into the system. In the future, users can see the newly-created Weibo by clicking on their contacts.

Wen Tao also revealed that currently WP's user satisfaction is over 93%, and self-built application stores cover more than 90% of the core applications on the market. The implication is that WP has the ability to compete with Android and iOS.

The latest research report published by Flurry, an American application research company, shows that during the period from the second quarter of 2011 to the second quarter of 2012, the proportion of developers' support for the three major systems has changed. Among them, the change in Microsoft WP is very obvious. The ratio increased from 1% to 4%, iOS's corresponding ratio decreased from 71% to 67%, and Android increased from 27% to 28%.

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