The competition between the LCD panel and the 0LED panel has intensified. The chairman of Hon Hai Group, Guo Taiming, is not afraid of the risk of entering Sharp. He is now holding half of the capacity of the Sharp 10th generation line and the panel production capacity of Chi Mei Electronics, which is the position of the tablet integrator, and CEC also Intention to become a liquid crystal panel giant through the 10th generation line. At the same time, Sony and Panasonic's two major electronics giants have contracted the LCD front, and made efforts to OLED TVs and panels.
Sony and Panasonic have announced that they have signed an agreement to jointly develop next-generation OLED (Organic Light-Emitting Diode) panels and modules for TVs and large-size display devices, and hope to develop mass production technology next year and continue to explore the production of OLED panels. Cooperation.
Following South Korea's Samsung and LG, Japanese electronics giants have been following the OLED investment boom, which will accelerate the OLED TV era.
Sony and Panasonic plan to jointly develop next-generation OLED panels and modules using their core technologies and printing technologies. The two companies will jointly develop a next-generation OLED technology based on printing, which enables low-cost mass production of large-size, high-resolution OLED panels and modules. Sony and Panasonic hope to develop technology that can be mass-produced in 2013 by integrating their unique technologies to improve R&D efficiency.
Sony launched the world's first 11-inch OLED TV in 2007. These years. Sony is constantly promoting the development of next-generation OLED technology.
Panasonic is a leader in the development of large-size, high-resolution OLED panel technology. In addition, Panasonic is exploring various possibilities for the future development of OLEDs, promoting the development of flexible OLED panels, and developing ultra-thin display devices of large size and high quality.
In the future, the two companies will jointly discuss the cooperation in the mass production of OLED panels and modules while jointly developing the next generation of OLED panel and module technology. Moreover, both companies plan to use their respective strengths to develop next-generation OLED TVs and large-size display devices with higher performance and competitiveness, and to promote their commercialization.
However, Xie Qinyi, vice president of Display Search Greater China, believes that "OLEDs pose a threat to LCD TVs for at least 6-7 years." He said that OLEDs have the advantages of thin, no backlight, high color saturation, and foldability, but the brightness and power consumption of large-size OLED TVs are not necessarily better than liquid crystals. Moreover, this year, Samsung and LG are only trial-produced large-size OLED TVs. The price of 50-inch OLED TVs is four times that of LCD TVs of the same size. LCD technology is still evolving, with 4K (3860 × 2160) high-definition panels. Therefore, it is more difficult for OLEDs to replace liquid crystals at once.
"OLED must be competitive enough to be able to do it." Zhang Bing, research director of DisplaySearch China, told the "First Financial Daily" that it would be difficult for Samsung and LG to make the industry bigger. Intensified competition can promote technological progress and pull costs down. Otherwise, like the plasma self-enclosed, it will eventually lose to the liquid crystal.
DisplaySearch predicts that OLED TV shipments will reach 100,000 units worldwide this year and reach more than 10 million units in 2017. Samsung and LG have announced that they will invest in the eighth-generation OLED panel production line. Once the OLED 8 generation line starts mass production within 2 years, it means that OLED is about to compete with TFT LCD (liquid crystal) in large-size applications such as flat-panel TVs and notebook computers.
However, Zhang Bing believes that OLED TVs can mature from the maturity of technology to the final production capacity. There are still five to eight years in the middle of the gap. It is enough for a ten-generation line to survive and complete depreciation. Therefore, the CLP ten-generation line can now be more than the above, but the key is to find A strong first-line color TV brand serves as an estuary to digest huge production capacity. The tenth generation line can produce more than 10 million 60-inch, 70-inch LCD panels a year, while OLED TVs will be 55-inch mainstream.
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