With the rapid development of Jiangmen's green lighting industry and LED industry and having a place in the industry, Jiangmen has gradually attracted the attention of domestic and foreign buyers. It is worth noting that a growing number of domestic and foreign buyers have chosen to cooperate with Jiangmen enterprises after comparing the green lighting industry and LED industry in the Yangtze River Delta, Zhongshan, Guzhen and other places. What is behind this phenomenon? This reporter tried to interview such a part of buyers to explore the original intention of buyers choose Jiangmen.
Russian buyers first valued quality Secondly, after a lapse of 5 and a half months, Georgy, a buyer from Moscow, Russia, came back to Jiangmen at the end of last month to inspect the production of his partners and signed a green package with partners. Lighting product (including LED) purchase agreement. Prior to this, Georgy has examined 13 green light source companies mainly distributed in the Yangtze River Delta.
Georgy speaks fluent Mandarin. Talking about the ultimate choice of Jiangmen Enterprises as its partner, Georgy said that his company is also doing LED sales in Russia, and cooperation with Jiangmen enterprises began last year at the Moscow Lighting Fair. "After a comprehensive comparison of product quality, price, and other aspects, only Jiangmen's company meets our requirements."
Georgy said that although Jiangmen’s partner is a very young company, after two consecutive inspections in six months, he believes this is a very good green light source company and the two parties are now working together smoothly. “Since last year, due to the rapid change in LED prices, our Russian end-users are hoping to purchase products with better prices and costs. The specific criteria is to maximize the cost savings after purchasing and using green light source products. And withdraw this input as soon as possible."
Georgy said that as a buyer, our first priority is quality, and the second is price. Of course, we also value the longevity of products and the services of manufacturers. "We hope that dealing with manufacturers is a more comfortable process that can help us reduce costs."
Spanish buyers Guzhen after-sales service is not as good as Jiangmen Garly from Spain engaged in lighting lighting trade for nearly 20 years, because of work needs, he often buy lighting and other products in Guzhen Town, Zhongshan, but since last year, Garly's purchasing location has added a new Place: Jiangmen across the river from the ancient town.
“Buy traditional decorative lighting and traditional lighting products, I will certainly purchase in the ancient town, but for the LED lighting products that have become popular in recent years, I previously purchased in the ancient town, but now has gradually turned over to Jiangmen procurement.†Garly said.
Why did you make such a choice? As a senior buyer, Garly has his own analysis of this. "Of course, the image of the LED supplier in Guzhen is very good. The popularity among international buyers is very high. The entire market is also very active. However, the overall atmosphere of the lighting industry in Guzhen is relatively more focused on making quick money in this sense. Affected by many LED suppliers, the quality of the products provided by them is definitely inferior to Jiangmen, especially after the goods go out and after-sales service can't keep up."
Garly believes that the future development trend of the lighting industry is the extensive application of LED, he is convinced that he believes that Jiangmen will enjoy an important position in the LED field.
For Garly's judgment, an industrial economic researcher from the Jiangmen City Industrial Design Association's preparatory group proposed that Jiangmen's development of the LED industry would have to misalign the lighting industry in Guzhen and strengthen itself against the weaknesses of the other party. The development of R&D and other aspects has resulted in a model in which marketing has been driven by the past, the manufacturing process has been expanded in the middle, and the R&D at the back has been the thrust of the design. The source suggested that the government's macro management of the entire LED industry chain should be systematized, and the city's financial, foreign trade, and science and technology departments should jointly give power to LED. For example, the City Economic and Trade Bureau must consider increasing the "design innovation" of LED companies. In response, the Municipal Bureau of Foreign Trade and Economic Cooperation must consider establishing a driving force in the “marketing innovation†of the LED industry to expand sales channels. The Municipal Science and Technology Bureau must consider establishing a driving force in the “scientific and technological innovationâ€.
The popularity of domestic distributor Jiangmen LED has yet to be improved. During the Guangzhou International Lighting Exhibition held at the end of May, many green light source companies and LED companies in the city have seized the opportunity to hold various forms of promotion activities and invited domestic strength distribution. Businessmen went to Jiangmen for field trips and hoped to gradually open up the domestic market. The reporter discovered at a company’s activities that the company had invited dozens of lighting product dealers with annual sales of 40 million yuan to 200 million yuan to come by various means. More than half of them came for the first time. Jiangmen.
"This is my first visit to Jiangmen. I didn't understand Jiangmen before. I mainly care about the lighting manufacturers in Foshan and Zhongshan." Ms. Han Xinhua, Manager of Beijing Century Minghua Lighting Equipment Co., Ltd., said that when Jiangmen lighting products enter the Beijing market, It is mentioned that Beijing's lighting market is highly competitive and many manufacturers want to enter. "Of course, as long as the quality and price are cost-effective, there are still advantages."
Like Han Xinhua, Ms. Tian Lingyu, the head of the lighting equipment distributor from Baotou, Inner Mongolia, also visited Jiangmen for the first time.
“We have been selling lighting products for more than 10 years. We hope to achieve a win-win situation with manufacturers. First, manufacturers should be honest and enthusiastic. Second, product quality must be excellent and prices should be reasonable.†Tian Lingyu also specifically proposed that Jiangmen Enterprises would like to To open up sales in the Baotou market and the Inner Mongolian market, in addition to good quality, good prices, and good service, the manufacturers should also give distributors certain support in advertising and advertising.
Undoubtedly, Jiangmen, as an emerging green lighting industry area, is hard to expand the domestic market. In the city, a responsible person for sales of a green lighting company said. Originally, the company had sent 7 salespersons to run markets in several major regions of the country to expand the domestic market, mainly visiting lighting dealers with annual sales of more than RMB 40 million in various places, but unfortunately, going out tossing. A month, but the salesman did not even see the person in charge of the dealers.
News depth from the ancient town to Jiangmen why the light gradually dim for the distribution of the domestic lighting industry, Jiangmen Lighting Industry Association president Hongyan Nan pointed out that the domestic lighting industry, the main branch in the Yangtze River Delta, Pearl River Delta and Chongqing Triangle, further subdivided, that is Compared with Foshan, Dongguan and Zhongshan, the visibility of Jiangmen in the lighting field needs to be further improved.
In this regard, Garly from Spain expressed his approval and described a period of his experience. In October last year, after visiting the Guzhen Light Fair, Garly entered the city of Jiangmen via the Outer Sea Bridge. He discovered a phenomenon: from the ancient town all the way to the city of Jiangmen, the lights gradually dimmed. Why is Jiangmen, as a well-known LED industry development area in China, the lights will be much darker than the ancient towns? Garly is quite puzzled.
During the just-concluded Guangzhou Lighting Fair, many photoelectric companies from Shenzhen, Dongguan and other places all went to the Jiangmen booth, hoping to become suppliers to Jiangmen enterprises. When reporters asked at the scene whether or not they knew Jiangmen and Jiangmen LED industry, Ren Xiaobing, who served as a lighting manager of a domestic lighting company at Shenzhen Optoelectronics Co., Ltd., told reporters: “I know, ah, Jiangmen, just opposite the ancient town. ."
Guo Xiu, the managing director of Guangdong Guangbohui Investment Development Co., Ltd., who has long been engaged in lighting industry research, believes that “Guzhen is currently doing strong lighting, but LED lighting is still relatively weak, and the market positioning of ancient towns is mainly in the low-end market. Lord, Jiangmen has a clear comparative advantage in this regard."
Hong Yannan said that for LED and other manufacturing companies, Jiangmen is a backward area for the lighting industry, and the corresponding advantages of Jiangmen are obvious: First, it can obtain strong support from the government; second, because the previous company's small base has attracted a lot of There are companies coming. In retrospect, the ancient town is known for its high degree of popularity, but because of the cohabitation, reputation is not high. "I believe that with the further optimization of the industrial environment in Jiangmen, there will be more and more ancient town lighting companies and lighting companies."
At the same time, the reporter was also informed in an interview that some internationally renowned lighting companies are also optimistic about the development prospects of Jiangmen lighting industry and LED industry, and look forward to cooperating with Jiangmen. However, Hong Yannan pointed out in particular that Jiangmen lighting companies must cooperate with international-level lighting companies and must not only think about making quick money, but also must do a good job in issues such as social responsibility and environmental protection. "That is to say, you must also meet the requirements of corporate social responsibility while providing products with a quality and cheap price."
Russian buyers first valued quality Secondly, after a lapse of 5 and a half months, Georgy, a buyer from Moscow, Russia, came back to Jiangmen at the end of last month to inspect the production of his partners and signed a green package with partners. Lighting product (including LED) purchase agreement. Prior to this, Georgy has examined 13 green light source companies mainly distributed in the Yangtze River Delta.
Georgy speaks fluent Mandarin. Talking about the ultimate choice of Jiangmen Enterprises as its partner, Georgy said that his company is also doing LED sales in Russia, and cooperation with Jiangmen enterprises began last year at the Moscow Lighting Fair. "After a comprehensive comparison of product quality, price, and other aspects, only Jiangmen's company meets our requirements."
Georgy said that although Jiangmen’s partner is a very young company, after two consecutive inspections in six months, he believes this is a very good green light source company and the two parties are now working together smoothly. “Since last year, due to the rapid change in LED prices, our Russian end-users are hoping to purchase products with better prices and costs. The specific criteria is to maximize the cost savings after purchasing and using green light source products. And withdraw this input as soon as possible."
Georgy said that as a buyer, our first priority is quality, and the second is price. Of course, we also value the longevity of products and the services of manufacturers. "We hope that dealing with manufacturers is a more comfortable process that can help us reduce costs."
Spanish buyers Guzhen after-sales service is not as good as Jiangmen Garly from Spain engaged in lighting lighting trade for nearly 20 years, because of work needs, he often buy lighting and other products in Guzhen Town, Zhongshan, but since last year, Garly's purchasing location has added a new Place: Jiangmen across the river from the ancient town.
“Buy traditional decorative lighting and traditional lighting products, I will certainly purchase in the ancient town, but for the LED lighting products that have become popular in recent years, I previously purchased in the ancient town, but now has gradually turned over to Jiangmen procurement.†Garly said.
Why did you make such a choice? As a senior buyer, Garly has his own analysis of this. "Of course, the image of the LED supplier in Guzhen is very good. The popularity among international buyers is very high. The entire market is also very active. However, the overall atmosphere of the lighting industry in Guzhen is relatively more focused on making quick money in this sense. Affected by many LED suppliers, the quality of the products provided by them is definitely inferior to Jiangmen, especially after the goods go out and after-sales service can't keep up."
Garly believes that the future development trend of the lighting industry is the extensive application of LED, he is convinced that he believes that Jiangmen will enjoy an important position in the LED field.
For Garly's judgment, an industrial economic researcher from the Jiangmen City Industrial Design Association's preparatory group proposed that Jiangmen's development of the LED industry would have to misalign the lighting industry in Guzhen and strengthen itself against the weaknesses of the other party. The development of R&D and other aspects has resulted in a model in which marketing has been driven by the past, the manufacturing process has been expanded in the middle, and the R&D at the back has been the thrust of the design. The source suggested that the government's macro management of the entire LED industry chain should be systematized, and the city's financial, foreign trade, and science and technology departments should jointly give power to LED. For example, the City Economic and Trade Bureau must consider increasing the "design innovation" of LED companies. In response, the Municipal Bureau of Foreign Trade and Economic Cooperation must consider establishing a driving force in the “marketing innovation†of the LED industry to expand sales channels. The Municipal Science and Technology Bureau must consider establishing a driving force in the “scientific and technological innovationâ€.
The popularity of domestic distributor Jiangmen LED has yet to be improved. During the Guangzhou International Lighting Exhibition held at the end of May, many green light source companies and LED companies in the city have seized the opportunity to hold various forms of promotion activities and invited domestic strength distribution. Businessmen went to Jiangmen for field trips and hoped to gradually open up the domestic market. The reporter discovered at a company’s activities that the company had invited dozens of lighting product dealers with annual sales of 40 million yuan to 200 million yuan to come by various means. More than half of them came for the first time. Jiangmen.
"This is my first visit to Jiangmen. I didn't understand Jiangmen before. I mainly care about the lighting manufacturers in Foshan and Zhongshan." Ms. Han Xinhua, Manager of Beijing Century Minghua Lighting Equipment Co., Ltd., said that when Jiangmen lighting products enter the Beijing market, It is mentioned that Beijing's lighting market is highly competitive and many manufacturers want to enter. "Of course, as long as the quality and price are cost-effective, there are still advantages."
Like Han Xinhua, Ms. Tian Lingyu, the head of the lighting equipment distributor from Baotou, Inner Mongolia, also visited Jiangmen for the first time.
“We have been selling lighting products for more than 10 years. We hope to achieve a win-win situation with manufacturers. First, manufacturers should be honest and enthusiastic. Second, product quality must be excellent and prices should be reasonable.†Tian Lingyu also specifically proposed that Jiangmen Enterprises would like to To open up sales in the Baotou market and the Inner Mongolian market, in addition to good quality, good prices, and good service, the manufacturers should also give distributors certain support in advertising and advertising.
Undoubtedly, Jiangmen, as an emerging green lighting industry area, is hard to expand the domestic market. In the city, a responsible person for sales of a green lighting company said. Originally, the company had sent 7 salespersons to run markets in several major regions of the country to expand the domestic market, mainly visiting lighting dealers with annual sales of more than RMB 40 million in various places, but unfortunately, going out tossing. A month, but the salesman did not even see the person in charge of the dealers.
News depth from the ancient town to Jiangmen why the light gradually dim for the distribution of the domestic lighting industry, Jiangmen Lighting Industry Association president Hongyan Nan pointed out that the domestic lighting industry, the main branch in the Yangtze River Delta, Pearl River Delta and Chongqing Triangle, further subdivided, that is Compared with Foshan, Dongguan and Zhongshan, the visibility of Jiangmen in the lighting field needs to be further improved.
In this regard, Garly from Spain expressed his approval and described a period of his experience. In October last year, after visiting the Guzhen Light Fair, Garly entered the city of Jiangmen via the Outer Sea Bridge. He discovered a phenomenon: from the ancient town all the way to the city of Jiangmen, the lights gradually dimmed. Why is Jiangmen, as a well-known LED industry development area in China, the lights will be much darker than the ancient towns? Garly is quite puzzled.
During the just-concluded Guangzhou Lighting Fair, many photoelectric companies from Shenzhen, Dongguan and other places all went to the Jiangmen booth, hoping to become suppliers to Jiangmen enterprises. When reporters asked at the scene whether or not they knew Jiangmen and Jiangmen LED industry, Ren Xiaobing, who served as a lighting manager of a domestic lighting company at Shenzhen Optoelectronics Co., Ltd., told reporters: “I know, ah, Jiangmen, just opposite the ancient town. ."
Guo Xiu, the managing director of Guangdong Guangbohui Investment Development Co., Ltd., who has long been engaged in lighting industry research, believes that “Guzhen is currently doing strong lighting, but LED lighting is still relatively weak, and the market positioning of ancient towns is mainly in the low-end market. Lord, Jiangmen has a clear comparative advantage in this regard."
Hong Yannan said that for LED and other manufacturing companies, Jiangmen is a backward area for the lighting industry, and the corresponding advantages of Jiangmen are obvious: First, it can obtain strong support from the government; second, because the previous company's small base has attracted a lot of There are companies coming. In retrospect, the ancient town is known for its high degree of popularity, but because of the cohabitation, reputation is not high. "I believe that with the further optimization of the industrial environment in Jiangmen, there will be more and more ancient town lighting companies and lighting companies."
At the same time, the reporter was also informed in an interview that some internationally renowned lighting companies are also optimistic about the development prospects of Jiangmen lighting industry and LED industry, and look forward to cooperating with Jiangmen. However, Hong Yannan pointed out in particular that Jiangmen lighting companies must cooperate with international-level lighting companies and must not only think about making quick money, but also must do a good job in issues such as social responsibility and environmental protection. "That is to say, you must also meet the requirements of corporate social responsibility while providing products with a quality and cheap price."
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