This post by the scenery alone is better than 2016-6-21 11:18 Edit
Once upon a time, rivers and lakes rumors that the router will be an important entrance for future smart home. For this reason, both Internet companies and traditional enterprises have spared no effort to introduce so-called smart router products. Although these products have a variety of shapes, they are similar in function, and most of the "intelligence" embodied in the products are based on the original router function, adding a simple interactive interface, and then giving it a wealth of extended functions and convenient manipulation. Management, etc...
It cannot be denied that this is a "smart" era. Everyone has a lot of dependence on the Internet. In addition to mobile phones, basically any device needs to access the Internet. The latest wave of smart hardware is still white products that have been obscured in the home. From this point of view, the router can indeed be regarded as a smart home entrance, after all, each device must be routed.
However, over time and with the development of the market, we have discovered that the market of smart routers that once flourished is now an obscure situation, and some products have even disappeared. So what happened to the smart router? Where are they all going? Tencent Appliances has recently made relevant interpretations from various perspectives, including users, markets, and industries. This issue is the end of the chapter. Thank you for your attention!
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Where is the smart route? Industry: limited access to the environment is still early
Where is the smart route? Market: Transformation from Characteristic to Practical
Where is the smart route? Users: Many functions but not many
Where does the smart home entrance come from?
In the era of PC Internet, we talked about browsers as one of the entrances. In the era of mobile Internet, we say that WeChat is one of the entrances. In every field, there will always be products that can be used as portals. The so-called portals refer to the higher frequency of use. And it is possible to reach products of all other products in this field through such products.
For smart homes, the entrance must have two characteristics, one is to easily reach other devices in the smart home, and the second is to collect more data to analyze user habits. The first feature is to control the other from the entrance device. The purpose of the second feature of equipment is to evolve by analyzing user habits.
In recent years, many manufacturers believe that routers are the control center of home networks. Because all products want to access the Internet must pass through routers, routers will have this large amount of data interaction, so smart routers are an entrance that must be preempted.
In the previous survey of Tencent’s home appliances, there were also 85.33% of netizens saying that the router would become an essential part of the smart home. With the increase of WiFi-based network products, the role of the router is indeed very important. In the short term, the router It is also an important part of smart home construction.
Smart router is difficult to become a smart home entrance
In the development process of these two or three years, smart routers did have a lot of heat. Xiaomi’s flagship “smart homeâ€, 360 main “safety and controllableâ€, polar routing main “accelerationâ€, Baidu’s flagship “offline download†"And so much more Internet companies have introduced smart router products.
However, since entering 2016, it has gradually lost its voice. “Internal and external problems†make it difficult for smart routers to become smart homes. Part of this is because many users feel that the current product is adequate and lacks the incentive to repeat purchases. At the same time, the so-called "smart features" of smart routers are still far from the needs of users. In addition, the constraints of the market and the slow development of the overall industry are the reasons for its decline.
1) Many functions but not many users want
First of all, smart routers have a simple setting interface, which is also a lot of vendors to promote the point, but in actual use, almost all users will not basically enter the setting interface after the first set up the router, the frequency of use Low, so in fact simply setting this user's needs is not as high as it seems.
Secondly, smart routers have a wealth of extensions. The most commonly used ones are the “over the wall†and offline downloading functions. However, “over the wall†will not be widely publicized due to conflicts with existing policies, and it will also affect the product itself. Large-scale launch; while the "offline download function" is the same as the "useful" "screened advertising" function, because it involves piracy, and today, with strong recovery in copyright awareness, it is not very easy to use, and many users really The resources you want are already hard to find.
Again, each router is now equipped with a dedicated App that allows users to control smart home devices at home. However, it seems that many apps on mobile phones can be controlled directly. There is no need to use smart routers to intervene. To achieve this goal. In addition, many small hardware products in smart homes are connected to the network through non-WiFi protocols such as Zigbee or Bluetooth, and smart routers are powerless.
In addition, many smart routers have mentioned the network acceleration and wall-penetration function during the promotion, but in the actual use, there are still some users feedback completely feel no effect. First of all, when it comes to speeding up, if the fiber you have borrowed at home is not at the same speed, there is no point in speeding up. After all, the source is that way. Secondly, if you go through a wall, it's a signal-enhanced simple function that seems to have little to do with intelligence. ......
So, smart routers still can't really solve the pain points of users. The router that the user really needs is still a safe, strong and stable router product. Therefore, it is also gradually found that traditional routers are relatively better choices, rather than some intelligent routers often need to be updated and restarted, and at the same time sometimes giving users a bad impression of illegally collecting data...
2) Channel supply chain constraints out of stock into normal
One word that has to be mentioned in the development of smart routing is "out of stock." No matter if it is an appointment, open beta, or open sale, these routers will not be able to call for a long time. Even now, some products have been released for a long time and the words “Delivery within 7 days†will be displayed. The reason is the problem of the supply chain.
Since the amount of intelligent routing is not large and the amount of orders is small, both chip manufacturers and OEM companies are much higher than TP-LINK, DLINK, and H3C manufacturers when they provide quotes. Therefore, it is trapped in a high cost, high price, low price, high sales volume, low sales volume, and difficulty in ordering.
At the same time, according to related sources, traditional companies such as TP-LINK tend to be conservative while also paying great attention to user safety. They believe that the current market for smart routers is not mature enough, and most Internet companies do suspicion of stealing user information as routers, and they refuse to do so. Internet company cooperation.
3) It is too early to say that the development of smart homes is slow.
The rise of smart routings is largely due to competition among major manufacturers for smart home entrance and early layout. In 2014, it was hailed as the first year of smart homes. Then, after the rapid development in the past two years, what kind of smart homes are today?
In general, smart homes are still developing slowly. From the current smart home environment, although Google, Apple, Amazon, Microsoft, etc. are all shouting smart home, and have called for a few years, but the launch of the product is nothing more than various control centers, such as Amazon's echo, Google's OnHub and Apple recently released updates to the Home app. There is not much innovation and breakthrough progress in new product R&D and platform construction.
At present, smart homes still have many problems that need to be resolved in terms of standardization, user interaction, practicality, and security. Before they have a mature platform to form a real system and ecology, they have to talk about the entrance. It is still too early.
Intelligent Routing gradually transforms from "characterized" to "practical"
With the overall downturn in smart routers, major manufacturers have also started the transformation process and launched a wide range of new products. They all share the same characteristics. They are increasingly “not smart†and increasingly Practical.
As a manufacturer specializing in smart routers, pole routing had to be brought up. The initial release of its products was very enthusiastic. At the beginning, it was the main player to overtake the wall and go to advertising, which has won the attention of many users. However, due to the well-known reasons, the over-the-wall function was forced to be cancelled. At the same time, as the domestic emphasis on copyright, the advertising function has gradually become less tasteful. The newly released new pole routing 4 has basically been in an obscure state, but it has focused on the basic functions of high configuration and strong performance; in addition, it has also released the polar routing Go portable router that was released earlier. Subdivided into a practical transformation of a product, support the cable network will be directly converted to wireless WiFi, easy to travel and travel users.
Small degree route is the main offline download, and Xiaodu WiFi, Xiaodu TV collectively known as the "Three Musketeers." Together with the remote control function can be achieved, in advance to download the need to watch the video resources; at the same time can be combined with Baidu network disk, to share wireless files. However, the downloading of remote functions and the sharing of network disks have basically been banned due to copyright and piracy issues. The transformation of minor routes is also very thorough - directly giving up. Now clicking on its official website links is a direct jump. Go to the page of DuWear smart watch system.
360 routes are always under the banner of "security", and the main one is anti-fishing. However, "security is insecure" is still very mysterious and is the basic function that routers should have. Therefore, the biggest feature of 360 routing is that it has no characteristics. It is more like a traditional router dressed with smart + security. At the same time, 360 routing is also used in a joint venture with Leico to establish a company model, in the channel and the supply chain compared to other advantages slightly, but even so, its latest 360 secure route 5G in the official website is also out of stock.
Millet routers do not have to say more, or combine the ecological game of Xiaomi mobile phone and Xiaomi smart home products. Millet routed its first-generation products to the hard disk and tried to make it look like a NAS device. It really has unique features and can make a difference with competing products. However, the configuration of the router and the positioning of its network backbone are not suitable for NAS. After all, it always takes up too much resources and memory, which affects the performance and signal stability. At the same time offline download this game is no longer a strong demand. To this end, millet's latest router products have also made a corresponding change, changed into a millet routing mini, Youth Edition, WiFi amplifier and other practical, the main cost-effective products.
Where is the smart route? Or replaced by stereo
In the actual experience, smart routers fail to gain users' approval because of various reasons. The most important reason is the lack of a good interactive experience. Each smart router will be equipped with a dedicated App. Users will use it. To control your home smart home device, you always have to go through the cumbersome steps of picking up a mobile phone, opening a dedicated app, finding the corresponding settings, and operating. So more often, it seems that mobile phones are the real entrance to smart homes. There is no need to use smart routers to achieve this goal. In the long run, the topology of smart homes may not be central, but distributed. More devices directly interact with the controller and do not need to be routed.
In contrast to the previously tepid smart sound, it has now become a new entrance instead of intelligent routing. Echo home voice networking equipment represented by Amazon, because it can directly through the voice control, has a strong interactive characteristics, the user just need to shout a click on the smart home device can be controlled, compared to open on the phone dedicated APP, then make various settings really want to come much faster.
The pursuit of numerous technology giants also reflected the fiery sound of smart audio. Foreign Samsung and domestic Jingdong have all launched relevant home networking voice devices. Even Google has begun to shift from the previous OnHub smart router to today’s GoogleHome smart speakers.
In addition, smart speakers have relatively low thresholds, and they are relatively familiar with traditional products and are easy to make intelligent transformations. They are also relatively blue ocean markets. In Tencent’s home appliance once survey of smart speakers, 88% of netizens said they are interested in smart speakers, and the proportion is quite high.
to sum up
In each area, there will always be products that can become portals; however, it seems that in the field of smart homes, smart routers will eventually become a control center. The first reason was that it failed to meet the real needs of users and was not recognized; at the same time, it encountered constraints in the supply chain and shipments were limited; in addition, smart homes have been slow to develop for a number of reasons, and have not yet been established in a complete platform and system. At that time, the future variables are still very large. It seems that it is still too early to say the entrance.
At the same time, in actual experience, because of the lack of a good interactive experience, smart routers are gradually being replaced by smart speakers with low threshold and strong interaction. The smart router itself is also looking for a transition, and its unique features are slowly disappearing and turning to practical development.
In this process, its sales volume will be stable, with slight improvement; but without features, it has few advantages over traditional routing, and it is difficult to make up for both price and performance. Some products also have It became obscure and even disappeared. However, in general, the development of practical and subdivided areas is currently a major trend. In the early stage of the market's immature period, users gain the recognition of users and brands through the accumulation of quantity, and then look at the future development. It is a sure thing.
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