Crazy COB, is it really "explosive hot sale"?

“The first two quarters of 2016 have ended. Full production has become a common phenomenon in LED packaging plants. The same side of the photoelectric is basically at full capacity during the period from March to May.” Liu Lin, the deputy general manager of the same party, told Gaogong LED .

Indeed, since the beginning of this year, the entire LED market has been clamoring for success, including packaging, chips, materials, equipment and other fields have agreed that the market is picking up. According to Gaogong LED, if anyone does not expand production, they are basically embarrassed to go out and say hello.

The right momentum is good, and when the company is ready to exert its strength, the puzzling phenomenon has taken place. Many LED industry insiders have suggested that after May, the overall market growth rate slowed down, and everyone said they could not understand.

"In fact, from May to the present, the packaging market has a tendency to decline. Compared with the previous months, the market growth rate has slowed down a lot," Liu Lin said.

However, the same side of the photoelectric seems to have not been affected. At present, both COB products and 3030 are undergoing expansion, and DOB is also being introduced to the market. Among them, COB has achieved full-automatic production, saving a large number of manpower and greatly reducing labor costs.

Liu Lin, deputy general manager of the same party

COB will become the biggest growth point

Nowadays, with the increasing demand for cost in the entire industrial chain of LEDs, flip-chip technology is becoming more and more popular, and everyone is also focusing on the flip-chip COB market. The same side of the photoelectric is one of them, a large part of the focus into the development of flip-chip COB light source.

As early as March this year, at the Spring Festival meeting held by Gaogong LED, Dr. Zhang Xiaofei, Chairman of Gaogong LED, questioned how long it would take the market to be recognized by the market for the inverted COB market and generate a certain amount of volume. In this regard, Liu Lin believes that the flip-chip COB market is truly recognized by the market in only half a year to a year. It is estimated that the COB market flip-chip share will reach 40% at the beginning of next year.

It is understood that the main power points and advantages of flipping are concentrated on the COB. Although the flip chip has a certain share, the flip-chip COB market is still a trend.

As we all know, the end of June represents the once again annual performance competition. The overall performance of the same party's photovoltaics this year is slightly higher than last year. The performance growth point mainly comes from the two major areas of DOB and flip-chip COB. Among them, the flip-chip COB began mass production in August last year. As of now, the use of nearly one year has gradually matured. And, after continuous running-in, orders are much better than we expected. "Our COB products have the characteristics of thermal conductivity, reliability and better light color consistency, which also adds a lot to the market." Liu Lin said with confidence.

Going abroad and entering the European and American markets

As the saying goes, "the accumulation of silicon steps, and even thousands of miles." The market layout of the same side of the photoelectric in this old saying can be described as the most vivid.

All along, the market layout of the same side of the optoelectronics is mainly concentrated in the domestic market. After years of rejuvenation, the company has gradually become stronger, and the brand awareness in the LED industry has been continuously improved, and the products have gradually gained wide recognition from customers.

Nowadays, the domestic market capacity can no longer be satisfied with the "ambition" of the same party. This year, the overseas market has been heated up, and the same party optoelectronics has also taken advantage of the market, and has decisively stepped out of the country to fully enter the overseas market.

“The same side of the photoelectric industry is taking the middle and high-end market routes. The European and North American markets will also become our key layout targets. Next, we will be active in foreign markets through participation, foreign trade platforms and localization services, except for recent participation. In addition to the US, Brazil, and Mexico exhibitions, there will be 9 foreign exhibitions to be attended. It is expected that the overseas market share will increase significantly in the next two years,” Liu Lin said last.

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