In 2016, China (Fujian) VR Industry and Big Data Development Summit was held on the afternoon of June 19th. Many big coffees from VR, electronic information technology and capital industry gathered in the city, bringing a VR industry and a big The ideological confrontation of the data industry provides unique insights into the development of VR and big data. In the eyes of industry experts, what changes have VR and big data brought to people's lives? What business opportunities can we tap from?
Less than 1% of PC hosts capable of running VR worldwide
As a chip and system provider upstream in the VR field, AMD was invited to participate in this “6·18†event, and brought a truly VR feast to the participants at the Internet Economic Center of the Straits Convention and Exhibition Center. Ji Zhaohui, vice president of marketing for AMD Greater China, said that VR brought people into the third wave of personal computing. "Now everyone is paying more and more attention to the experience. We have entered the era of 'immersion', which is the VR era. VR is the most important human-computer interaction revolution since the invention of the display, and will lead to the innovation of 'perceived computing' in the next 10 years. The wave finally changed the way people and big data and the Internet communicate."
"This kind of 'immersive' experience is different from watching 3D movies, it will let you completely immersed in it, which is very high on the graphics computing power, the back-end graphics chip technology, and requires a higher performance graphics card." Zhaohui said that the proportion of PC hosts that can actually run VR in the world is less than 1%, and the immersive computing era has already required GPU (graphics processor) computing power 1 million times higher than the current one, which will give VR The industry brings great business opportunities.
Also for the problem of VR opportunities, Wang Congqing, general manager of HTC China, believes that VR business opportunities are "pyramid" structure, the following is VR application software, the middle is VR hardware, above is the core chip and operating system. Xiao Zhenliang, vice president of Guojin Securities, believes that chasing VR by various capitals will be a major trend in the capital market.
Google believes that the key to VR prosperity lies in smartphones.
Google prefers to use a cheap Cardboard headset with a smartphone to become a professional-looking VR device.
For those who want to take advantage of the VR experience while not wanting to invest too much money now, Google Cardboard is the best choice. If you don't want to spend nearly 3,600 yuan to buy an Oculus Rift or 5,400 yuan to buy a Vive, then when you wait for Google to launch the Daydream virtual reality platform, you may want to use a Cardboard solution.
The Daydream virtual reality platform appeared in the eyes of people at the 2016 Google IO conference. According to Google, Daydream will be a great technology for mobile VR, and perhaps an ecosystem will be developed in the future.
Daydream is two Google IOs behind the Cardboard, and its concept is exactly the same as the Cardboard. On the software side, Daydream and the corresponding VR tools will be centralized in the next Android N system. Users will be able to switch between the traditional user interface and VR mode. Based on the Cardbord feature, Daydream has dramatically expanded its premium content. Many manufacturers have developed compatible Daydream of the app, including CNN, HBO, MLB.com, USA Today, The Wall Street Journal, Netflix and so on IMAX.
On the hardware side, Google has announced the detailed parameters of the Daydream-compatible mobile phone and the parameters of the corresponding headset to the top hardware developers. Google also asked vendors who plan to sell the headset to be equipped with a Daydream remote control for sale.
While most media attention is focused on high-end expensive devices like Rift, Sony VR, Vive, Google is already quietly occupying the VR space: Cardboard is now the most successful VR platform in the world.
At the Google IO conference last month, Google VR department head Clay Bavor said that the Cardboard application has been downloaded more than 50 million times. These figures show that Google has taken another step forward in addressing the fundamental barriers to VR adoption. While Oculus and HTC's high-end device developers are committed to creating highly immersive VR devices, their high price and high-performance computers are always a barrier to their popularity. The price of Google Cardboard is only about 30 dollars, which is basically open to everyone. Its actual VR experience has reached the basic level of the complete set of VR devices on the market.
Although Google’s call for a standalone VR device after Cardboard is high, Marxent Chief Information Officer Barry Besecker said Google decided to embed VR natively into the phone. Google believes that the key to the future VR boom lies in smartphones, not headsets with desktop and game consoles as the core.
In the development of hardware standards colleagues, Google does not show weakness in software, after all, is the company that started the software. Google will work to narrow the gap between the growing number of VR devices and the shortage of viewable content. Some consumers are waiting for the release of high-end headsets, and some are waiting for the launch of the second-generation Cardboard. Google’s Daydream news has once again stimulated consumers who are about to fall asleep. Ander Ender, an analyst from the Endel Group, said that although Google’s efforts have successfully attracted the attention of the public, it is still too early to see Google Cardboard as a success. He said: "Daydream virtual reality platform is another VR strategy of Google after Cardboard, but we still have to take into account Google's iconic three-minute heat, so whether Daydream can continue to do and grow bigger, we will be in the future Look carefully in a few months."
Google's series of actions on VR may prevent consumers from waning, but it may also awaken competitors. OnePlus, HTC, and LG all entered the field before the VR boom. At the same time, Apple can't be ignored. The chief analyst from Recon AnalyTIcs said that Apple may secretly develop its own VR device in a lab.
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