Annual inventory: “Top Ten Frustrated Enterprises” in the LED Industry in 2012

[Source: Gaogong LED 's " LED Research Review" magazine January issue ]

This is the best era and the worst. In the past 2012, for the tens of thousands of LED companies in China, there are happiness, and there is also no shortage of frustration. The phrase to apply Toon is that the mood of happy enterprises may be the same, and the companies that are frustrated have their own reasons.

Gaogong LED also took stock of the top ten companies in the LED industry in 2012. They either staged a management’s insane farce, or got into a scandal of insider trading, or stepped into a quagmire of difficult transitions... In the past year, They are also moving forward step by step, with their own ups and downs together with the "happiness enterprise" to make a detailed footnote for the LED industry in 2012, and behind their frustration, we vaguely feel the pulse of accelerating integration of the entire LED industry.

Who can laugh at the end, it is far from conclusive, and the following ten companies can only be called the temporary losers in 2012.

NVC Lighting - Insider

On May 25, 2012, NVC Lighting announced that the company's founder Wu Changjiang resigned from the company for personal reasons. Safir Fund took over as chairman and Schneider Electric's Zhang Kaipeng took over. Subsequently, a series of battles surrounding the control of NVC lighting began. The factory was shut down, the whole staff went on strike, the dealer stopped ordering, the supplier stopped supplying... The farce about NVC was getting worse.

On September 4, after multi-party interest coordination, Wu Changjiang became the person in charge of the temporary operation committee set up by the NVC Lighting Board of Directors, and re-executed the company's management rights. On December 5, after three months, Wu Changjiang spent 168 million Hong Kong dollars to increase its shareholding, raising its shareholding ratio to 22.07%. The second and third largest shareholders, Safran Asia and Schneider Electric, Germany, respectively 18.48% and 9.21%.

The story turned around two weeks later. On December 19th, Wu Changjiang threw out most of the shares in his hands, and gave about 20% of the shares of NVC in his hands to Dehao Runda, which faded out of the major shareholders of NVC; Dehao Runda became its second largest shareholder. After selling his own equity to Dehao Runda for a month, NVC lighting founder Wu Changjiang retired, and re-enacted the rehearsal, re-elected as CEO of NVC Lighting on January 11, 2013; Dehao Runda Chairman Wang Donglei was also appointed as a non-executive director.

In this infighting for nearly half a year, the founders and investors have different opinions and contradictions on corporate management, which not only reduced the market value of NVC by more than half, but also affected its business performance. In the process, NVC lighting executive team also experienced turmoil. The "slapstick" in corporate governance has evolved into a "tragedy" for entrepreneurs and investors. NVC's first-half financial report released in the first half of the year showed that NVC lighting revenue in the first half of the year was 256 million US dollars, down 4.1% year-on-year, achieving a net profit of 9.3 million US dollars, a sharp drop of 77%.

For the cooperation between NVC and Dehao Runda, on the one hand, it can show its determination to its own channel through the integration of the industry chain, on the other hand, it hopes to reduce the cost of LED lighting products through the self-produced chip of Dehao Runda.

However, the industry generally questioned that there is still a certain distance between LED and traditional lighting in production management. In the retail market that requires cheap and high-quality LED lighting products, NVC is concerned with how to reduce costs as much as possible. At present, Dehao Runda's LED chips are not fully qualified. GLII believes that the vertical integration mode of Dehao Runda, if successfully implemented according to the original idea, can indeed bring huge cost advantages to LED lighting products, but for the current NVC lighting that urgently needs LED products to stabilize the channel. Say, maybe waiting is the most unacceptable fact.

Foshan Lighting - Insider Trading

Foshan Lighting, one of the leading domestic lighting companies known as the Light King, has now become a frustrated "bad boy" from the quagmire of insider trading in the former "superior students". On August 2, 2012, Foshan Lighting released 20 announcements in one breath to supplement the related transactions that were not disclosed on July 13. Based on the five companies that have announced their associated transactions, Foshan Lighting has once again disclosed seven.

After all this happened, Foshan Lighting tried to improve its image in the minds of investors by publishing documents such as Anti-Fraud and Reporting System, Financial Management System and General Manager's Working Rules. However, on August 2, Foshan Lighting's share price fell again without any suspense, closing at 6.49 yuan / share, a single day fell by 1.67%. From "hidden connected transactions"

On July 13th, which was exposed, the cumulative decline in its 15 trading days has approached 10%.

According to media calculations, Foshan Lighting announced that its associated transactions with five affiliated companies amounted to 80 million yuan (2009-2011); and there were raw material purchases, sales and rents between Foshan Lighting and the above-mentioned related companies. The total amount of related party transactions reached RMB 124 million. In this way, Foshan Lighting has concealed more than 200 million related party transactions in the past three years.

On September 20th, Foshan Lighting received the administrative penalty decision letter from the China Securities Regulatory Commission. The penalty decision was made on the use of inside information to conduct stock trading during the company’s annual plan to promote investment in new energy projects by Zou Jianping, Zhang Minzhi and Zhou Xingfu. Administrative punishment. At the beginning of November, due to suspected information disclosure violations, the China Securities Regulatory Commission decided to investigate Foshan Lighting.

In addition to information disclosure violations and related insider trading, Foshan Lighting, which is troubled by the problem, is also facing difficulties in its cooperation with international lighting giant Osram. I thought that relying on Osram can quickly introduce LED core technology. However, in fact, in addition to Foshan Lighting's major shareholder, OSRAM is more of its competitors.

GLII believes that the beautiful image of Foshan Lighting has collapsed in 2012, but after all, it is an old-fashioned lighting company, and product quality and consumer word-of-mouth are the key. According to the investigation of the high-tech LED reporter, compared with the scandal, the dealers are more concerned about the slow transition of Foshan lighting LED.

Changfang Optoelectronics - Product recall

In March 2012, the company’s performance in the first quarter of the GEM was up 70%, but its performance increased by only 10% in 3 months. This also led to the stock price deterring from the GEM delisting system and the restricted shares. After the impact of circulation, it finally fell and broke in early July.

At the end of July, the quality problems of the long-circle lighting candle bulbs that caused the disaster were caused by the industry. In this regard, the Changfang side recalled and collectively destroyed the 3W LED bulbs that were issued and sold in the Chinese market.

Such a large recall event is bound to dampen the performance of Changfang Lighting. The third quarterly report released by Changfang Lighting on October 24th shows that the company's operating income is about 163 million yuan, a year-on-year increase; net profit attributable to shareholders of listed companies. It was about 9.19 million yuan, down 46.63% year-on-year.

GLII pointed out that for the long-term lighting of the white light packaging business for lighting, with the domestic LED lighting subsidy policy landing, the global incandescent lamp is banned gradually into the substantive stage, and the lighting cost has a certain competitiveness compared with traditional lighting. The LED lighting market has gradually started. However, as price competition tends to be fierce, the company is faced with the risk that the cost control plan is imitated, the low-end segment market tends to be saturated, and the profitability declines.

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