Lei Shiyan and behind: three hidden chaos in the sales channel

Wu Changjiang, founder of NVC Lighting (02222, HK), founding managing partner of Safran Fund, and Zhu Hai, president of Schneider Electric China, finally sat together. Recently, the three parties who have been arguing for the management of NVC's lighting management rights have publicly appeared in the past, sweeping away the gloom of the past few months.

The capital market also reacted immediately. On October 9th and 10th, NVC Lighting's share price continued to rise, almost returning to the level before the collapse of Wu Changjiang on May 25th. Shi Yongjun, spokesperson for NVC Lighting, said that the company's sales channels have returned to normal.

NVC Lighting said in its 2012 semi-annual report that as of the end of June, the company had a total of 3,029 specialty stores, and the number of cities covered by specialty stores reached 2,087.

However, the reporter visited and investigated in Guangzhou for many days and found that the return of the calm NVC lighting, its sales channels are still undercurrent, at least in three aspects of problems or hidden hidden dangers.

Some specialty stores do not "specialize"

On October 9, a shop in Dexing Road, Shiqiao Street, Panyu District, Guangzhou, which is known as the general agent of NVC in Panyu District, the reporter saw several staff members are spending their free time.

Curiously, in Panyu District, in addition to this dealer, another dealer on Victory Avenue, just across the street, claimed to be the general agent of Panyu District.

“It turned out to be a big distribution. I didn’t hear of a total distribution. This year our company won it (the total distribution qualification),” said an employee of the NVC Lighting Store on Victory Avenue.

However, Dexing Luoxi lighting dealers do not agree with this statement. An employee of the store pointed to the power of attorney hanging on the wall and said: "We are an agent, we have a power of attorney, he has No authorization?"

The reporter also found that although some specialty stores have the uniform logo of NVC Lighting, the products sold are not limited to this brand.

Among the above-mentioned Dexing Road dealerships, only some of them are NVC lighting fixtures, and they also display other brands of products.

In the Yuejing market in Haizhu District, a reporter wearing a NVC lighting logo, the reporter could not even find a product of NVC lighting. After inquiry, I realized that this store did not distribute NVC lighting products since the beginning of the year, but the original decoration has not been adjusted.

In the name of the store to open a store, the reporter consulted a dealer who has represented NVC lighting products for many years. The dealer said: "I don't recommend you to do monopoly. NVC's things are very limited. You can open a NVC counter and take care of other brand products. You just use the name of NVC and then attract other guests."

There are a lot of NVC stores near the dealer, but he told reporters: "They are not any specialty stores, they all posted a (NVC) brand."

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