"The bragging is also taxed."
How much moisture did the e-commerce price war broke out last month? Yesterday, the media reported that the National Development and Reform Commission investigated the price war of e-commerce and allegedly fraudulent consumers. The price wars in the party Jingdong Mall and Suning Tesco have all confirmed that they are cooperating with the National Development and Reform Commission to conduct investigations and will respect the investigation results. Although as of the time of the press release, Gome has not yet developed a letter to the public, but internal personnel also defaulted on the investigation. Some lawyers said that the National Development and Reform Commission (the National Development and Reform Commission) is very rare in the management of e-commerce price wars, or it wants to warn the price war in the future e-commerce industry. The netizen confided, "It seems that bragging has to be taxed!"
Development and Reform Commission Reveals Price Warfare "Four Big Bore"
According to media reports, on August 14, Jingdong Mall, Suning, and Gome participated in the price war. The Development and Reform Commission pointed out that there are four major problems: First, during the price war, there is a fictitious original price behavior of the electricity supplier. The sales price is higher than the lowest price in the previous 7 days; second, Jingdong CEO Liu Qiang Dong once said that all large appliances will maintain zero gross profit in the next three years, but the 15 products that the relevant departments spot checks show that the gross profit margin of these products The minimum is 4%, up to 22.43%, and the maximum gross profit rate after promotion is also up to 10%. Third, some e-commerce companies indicate that there are no goods in the online store, but the actual survey results show that the business warehouse actually has inventory; There are few overlapping products, and some e-commerce products are sold exclusively. Others do not. Therefore, it is impossible to compare their previous commitments to prices.
Jingdong said that "we will respect the NDRC's findings." Suning said that the involvement of relevant state departments in investigations is conducive to regulating the sound development of enterprises and industries, and will actively adjust for the existence of defects in management.
In addition, the price comparison website that played an important role in this price war has also been partially misunderstood by the National Development and Reform Commission. In response, Yi Tao said it will accept opinions from all parties and improve and enhance its own capabilities.
However, the head of the National Development and Reform Commission stated that the results of the investigation are difficult to come out in the short term.
Punishment or benchmarking for the tree industry
According to Wu Shaokai, a lawyer of Beijing Zhiyong Law Firm, the NDRC's direct price campaign to rectify the chaos of e-commerce is rare in the market. Even if the above-mentioned four types of price fraud involving the above-mentioned lines are generally made by the Trade and Industry Bureau and the Price Bureau, the NDRC directly intervenes in the investigation and shows that the scope or circumstances of the impact of the price war is sufficiently serious. This survey may serve as a warning and benchmark for regulating the e-commerce market in the future.
According to Wang Zhongyan, Beijing Zhongxiang Law Firm, Article 7 of the "Provisions on Administrative Penalties for Price Violations" states that: "If false or misleading prices are used to induce consumers or other business operators to conduct transactions with them, they shall be ordered to make corrections. Confiscate the illegal income and impose a fine of up to five times the illegal income. If there is no illegal income, a fine of more than 50,000 yuan but less than 500,000 yuan shall be imposed. If the circumstances are serious, the enterprise shall be ordered to suspend business for rectification, or the business administration authority shall revoke the business license. Wu Shaokai said that due to the complexity of the incident, the final punishment is likely to be greater than the force.
And many netizens are ridiculing the investigation. "It seems that bragging is also taxing!"
How much moisture did the e-commerce price war broke out last month? Yesterday, the media reported that the National Development and Reform Commission investigated the price war of e-commerce and allegedly fraudulent consumers. The price wars in the party Jingdong Mall and Suning Tesco have all confirmed that they are cooperating with the National Development and Reform Commission to conduct investigations and will respect the investigation results. Although as of the time of the press release, Gome has not yet developed a letter to the public, but internal personnel also defaulted on the investigation. Some lawyers said that the National Development and Reform Commission (the National Development and Reform Commission) is very rare in the management of e-commerce price wars, or it wants to warn the price war in the future e-commerce industry. The netizen confided, "It seems that bragging has to be taxed!"
Development and Reform Commission Reveals Price Warfare "Four Big Bore"
According to media reports, on August 14, Jingdong Mall, Suning, and Gome participated in the price war. The Development and Reform Commission pointed out that there are four major problems: First, during the price war, there is a fictitious original price behavior of the electricity supplier. The sales price is higher than the lowest price in the previous 7 days; second, Jingdong CEO Liu Qiang Dong once said that all large appliances will maintain zero gross profit in the next three years, but the 15 products that the relevant departments spot checks show that the gross profit margin of these products The minimum is 4%, up to 22.43%, and the maximum gross profit rate after promotion is also up to 10%. Third, some e-commerce companies indicate that there are no goods in the online store, but the actual survey results show that the business warehouse actually has inventory; There are few overlapping products, and some e-commerce products are sold exclusively. Others do not. Therefore, it is impossible to compare their previous commitments to prices.
Jingdong said that "we will respect the NDRC's findings." Suning said that the involvement of relevant state departments in investigations is conducive to regulating the sound development of enterprises and industries, and will actively adjust for the existence of defects in management.
In addition, the price comparison website that played an important role in this price war has also been partially misunderstood by the National Development and Reform Commission. In response, Yi Tao said it will accept opinions from all parties and improve and enhance its own capabilities.
However, the head of the National Development and Reform Commission stated that the results of the investigation are difficult to come out in the short term.
Punishment or benchmarking for the tree industry
According to Wu Shaokai, a lawyer of Beijing Zhiyong Law Firm, the NDRC's direct price campaign to rectify the chaos of e-commerce is rare in the market. Even if the above-mentioned four types of price fraud involving the above-mentioned lines are generally made by the Trade and Industry Bureau and the Price Bureau, the NDRC directly intervenes in the investigation and shows that the scope or circumstances of the impact of the price war is sufficiently serious. This survey may serve as a warning and benchmark for regulating the e-commerce market in the future.
According to Wang Zhongyan, Beijing Zhongxiang Law Firm, Article 7 of the "Provisions on Administrative Penalties for Price Violations" states that: "If false or misleading prices are used to induce consumers or other business operators to conduct transactions with them, they shall be ordered to make corrections. Confiscate the illegal income and impose a fine of up to five times the illegal income. If there is no illegal income, a fine of more than 50,000 yuan but less than 500,000 yuan shall be imposed. If the circumstances are serious, the enterprise shall be ordered to suspend business for rectification, or the business administration authority shall revoke the business license. Wu Shaokai said that due to the complexity of the incident, the final punishment is likely to be greater than the force.
And many netizens are ridiculing the investigation. "It seems that bragging is also taxing!"
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