Olympic Games Promote Outdoor LED Market to Prosper

Since the opening of the London Olympics, it has been a matter of great concern for the people to win the Chinese sports Olympics. In daily sports events, LED outdoor display applications are popular. Large-scale outdoor LED display has become a new force in the media. The LED large screen has always been an important part of the development of the LED field and is an important part of large-scale entertainment, sports events, and square theme display. With the application of new technologies, new forms of outdoor advertising Continuously emerging, outdoor advertising full-color LED display media should emerge from time to time. As a result, LED display screens have an alternative value in the outdoors. How is the market developing?

LED display has irreplaceable value outdoors

In all advertising media, outdoor advertising is the oldest form of media. It was born at the same time as trade and was rooted in the city. It is closely related to the economic, cultural and social life of the urban people. It is the media for the brand and the product. It is also a symbol of the prosperity of the city. These characteristics form a unique and irreplaceable value for outdoor media.

LED display is a new type of information display media developed rapidly in the world in the 90s of the last century. It combines modern high technology and has a series of advantages such as energy saving, environmental protection, vivid color, dynamic picture and text display, and wide viewing range. Outdoor LED screen advertising screen area, visual effects shocking, can fully attract the audience's attention, is a new combination of media and high-tech. These changes have created a unique and irreplaceable value for outdoor media.

The LED display media also has an advertising feature with a high effective arrival rate. Compared with TV, newspapers and other media, the price is relatively low. These unique values ​​make full-color LED display media a natural part of outdoor media. For example, LED display screens in the core area of ​​Times Square in CBD of New York and Tokyo Ginza in Japan not only have the function of advertising and marketing, but also a symbol of the status of a world-renowned large-scale enterprise. Enterprises with dominance in the industry can be broadcasted here. Advertisements, and companies that broadcast advertisements here, have made people perceive the status of its brand in the world.

Unlike traditional outdoor media, full-color LED displays are not just outdoor media. They also have the characteristics and advantages of television and other media. Moreover, full-color LED displays are not merely an extension of outdoor media and television media. They have a larger creative space and a more spacious space that interacts and communicates with consumers in space and time. They can meet individual needs and have a digital age. The concept is a unique form of screen.

Outdoor LED display industry chain layout performance

Outdoor LED display industry as the current high-tech industry is also the trend of the next generation of LED display products. The specific performance in two aspects: On the one hand, long life, high light efficiency, low energy consumption characteristics, so that LED display lamps have the advantages of traditional lighting can not be compared; the other hand, lLED industry and the current energy conservation advocated by countries The policy of environmental protection to create a "green and low carbon" life is consistent. As an emerging industry, LED has formed a complete global industrial chain layout. For the outdoor led display industry, the industrial chain layout is embodied in five aspects:

1. There are no investment targets for raw materials such as upstream sapphire and MO sources.

2. The mid-stream chip has a structural excess, focusing on high-power and white chip LED manufacturers.

3. The downstream packaging is optimistic about white light and COB manufacturers.

4. There are a large number of application companies, and they are optimistic about the manufacturers who have channel advantages and obvious benefits from policies.

5. Led equipment industry, investment targets less, it is recommended to pay attention to the upcoming line of equipment manufacturers.

The above five aspects are the outdoor led display in the industrial chain. Especially now led display technology continues to advance, the cost downtrend, led display era opening soon. The LED display has gone through three courses. As an LED display entrepreneur, it also comes from the wind and rain. For the LED display is small, colorful, easy to control, energy saving and environmental protection characteristics have been widely recognized. With the advancement of technology and the reduction of costs, the economical advantages of replacing traditional light sources have become more prominent. LED display era opening soon.

From a global point of view, China's led display industry core technology and professional technology is still in the hands of international manufacturers. Under the background of global energy conservation and emission reduction, countries have introduced incandescent lamp banned plans and LED promotion plans. However, due to the strong support of the current national policies, the future of the LED display industry is bound to be limited, it will be a bright future.

LED industry development trend

1. Deepening of product technology and diversification of products The technical foundation and level of the LED display industry in Chengdu, Sichuan, China, should be said to be quite advanced. The main products and key technologies can be kept in line with the international advanced level in the same industry, but the level of technology is comparable. Backward, there is a clear gap with foreign countries in terms of product standardization, overall system design, reliability, manufacturing process, and testing methods.

The technology and performance of LED devices have been continuously improved, and the development of electronic technologies is changing with each passing day. This brings a good foundation for the deepening and improvement of LED display products in Chengdu, Sichuan. At the same time, LED display has been widely used in various fields of social life. The development of semiconductor lighting industry has brought a good opportunity for LED display industry. Therefore, LED display market has a promising development prospect. Deepening the technical connotation, enriching the product system, diversifying the products, and highlighting the advantages of the leading products will be an important trend in the development of the LED display industry in Chengdu, Sichuan.

2. The promotion and promotion of the standardization of conventional products and the relevant standards for application of specialized products in specific fields will promote the standardization of LED display products. In the conventional LED display products, the standardized display devices and control systems will be more widely used. The integrated LED display products will occupy a major position in the industry. The standardization of the production of LED display products and the professional division of market technical services will be implemented. More obvious. In the field of professional applications, LED display products meet the needs of professional applications, and the level of specialization will continue to increase. Specialized products combined with application requirements will expand the formation of new products and new application areas for LED displays, such as the urban lighting project. Area LED display, stadium LED display, traffic LED display.

3. The rational division of labor within the industry and the formation of a new industry structure.

With the development of technology and market, China's LED display industry will gradually increase in the adjustment and have a reasonable division of labor to form a new industry structure. In the overall industry chain, the formation of leading LED device manufacturers and the formation of key enterprises that display product production will redefine the division of labor in the upstream and downstream industries, highlighting the specialization of division of labor and collaboration. Perhaps in the early stage of development of the semiconductor lighting industry, the definition of specialized division of labor and collaboration between LED device manufacturers and display product manufacturers is rather vague, but as the market expands and the technology products mature, this definition will become increasingly clear.

In the LED display industry in Chengdu, Sichuan, the enterprise groups within the industry will be appropriately classified, gradually forming technology-based development enterprises with key control system technology research and development, and product manufacturing companies focusing on large-scale and standardized production, and market Application-oriented technology service-oriented enterprises, professional application-oriented enterprises that meet the needs of specialized markets, etc.

Conclusion:

LED display screens are the key players in the field of security monitoring and display. The development of the market directly affects the direction of the security industry. Outdoor LED is LED industry has unparalleled advantages in the development of sports events, is an important direction of development of the LED field. With the advancement of this technology, it is believed that LED outdoor development will bring more convenience to people.

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