August 10 news, the global refrigerator market is undergoing a major change, the frost-free refrigerator gradually replaced the traditional frosted refrigerator to become the mainstream of the market. As the industry's first company to introduce a fully frost-free refrigerator, Haier has become the undisputed leader of this trend. Recently, the Internet Consumer Research Center (ZDC) released the "July 2012 China Refrigerator Market Analysis Report". Driven by leading products such as frost-free refrigerators, Haier continued to lead with a 37.0% attention ratio, compared with the second three-four. The sum of the names is also 4.1 percentage points higher, and the lead is obvious. At the same time, among the most popular products, Haier has six seats, and the top three are all taken by Haier, becoming the preferred brand for consumers to buy refrigerators.
“In summer, refrigerators often store a lot of fruits and vegetables. The old refrigerator in the house is not only not enough, but the frost is very strong. The hot weather is a sweaty and troublesome work. Every time I see the thick frost in the refrigerator. My head is big." Ms. Zhou, a citizen of Wuhan, was helpless when she talked about the refrigerator in her home.
In fact, there are not a few consumers like Ms. Zhou who suffer from frosting in the refrigerator. The reporter visited and learned that many consumers are very much looking forward to having a frost-free refrigerator, zero frosting, extreme preservation, green and low carbon have become the common pursuit of consumers for high-quality refrigerators. According to industry analysts, "leading product quality and innovative products to meet consumer demand are the key reasons for Haier refrigerators to stay at the top of the list."
According to the reporter, Haier, the first brand of refrigerators in the world, has launched a refrigerator that meets the needs of consumers. With its many leading advantages such as frost-free, quiet, high energy efficiency and large volume, it has set off a “frost-free trend†in the refrigerator market. Whether it is a three-door, a split door or a six-door frost-free refrigerator, Haier refrigerators are favored by consumers with their leading frost-free function. Take the "star" frost-free three-door refrigerator in the refrigerator market as an example. Since its launch, the product has been unanimously recognized by consumers and industry professionals, and has greatly stimulated the sales of three products in the refrigerator market.
The latest refrigerator market report released by ZDC confirms this trend. The report shows that although the competition between double-door and three-door is still fierce, the three-door refrigerator is still the type of refrigerator that is most concerned by consumers. The proportion of attention exceeds 2.4% of the double-door refrigerator, and the leading edge is expanding. At the same time, among the ten refrigerator products that are most popular among consumers, Sankaimen refrigerators account for half of the total. Among them, Haier three-door refrigerators have three seats, which fully demonstrates the popularity of Haier refrigerators.
From the development trend of the refrigerator industry, the introduction of any trend-setting products is inseparable from technological innovation, and Haier frost-free refrigerators are no exception. Among them, Haier's frost-free three-door refrigerator uses full air-cooling technology in all three doors, and the cooling is fast and uniform, ensuring that there is no frost all year round. At the same time, the product adopts the full-temperature zone design of the middle door to achieve free adjustment between -18 °C and 10 °C, which expands the effective storage space of the refrigerator and provides the most suitable storage temperature for different foods.
According to media reports, Haier's frost-free refrigerators are welcomed by the global market by virtue of the new frost-free experience for consumers. In Europe, the Haier My-Zone series of frost-free three-door refrigerators were reported in detail by well-known French magazines such as Télérama and Mison Cote Ouest. In Thailand, Haier air-cooled large-capacity open-door refrigerators have the advantages of large volume, no need for manual defrosting, energy saving, etc., and are considered by local users Pasnut Sukchareon to be “willing to recommend to people aroundâ€.
The industry believes that as the global industry enters an era of excess, the ability to solve consumer use problems has become the most critical issue facing enterprises. The frost-free refrigerator has entered the market with a new "frost-free" experience, and Haier has already led the world's refrigerators into the "frost-free era."
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