In a recent report from foreign media on November 8, it was revealed that Chinese home appliance giant Haier is accelerating the integration of its recently acquired general-purpose appliances. The company is focusing on developing a data platform to connect smart appliances through the Internet of Things (IoT). Haier's CEO, Zhang Ruimin, emphasized the company's ambitious goals: "Our aim is to double both revenue and profits within the next five years."
The image above shows an example of Haier's smart home ecosystem.
Haier made a significant move in June 2016 when it acquired General Electric’s home appliance business for $5.6 billion. According to Zhang Ruimin, the strategy of turning acquired companies into profitable ventures has started showing results. In the first nine months of 2017, the profit growth rate reached 10%, a clear sign of progress. He believes this upward trend will continue as Haier expands its IoT initiatives.
Zhang Ruimin shared an imaginative vision: "Imagine touching the screen on your refrigerator and being able to shop directly from an online store." As more devices become connected, consumers will be able to access useful information through mobile apps. For instance, they can check if there's a washing machine available in a nearby laundromat using their smartphone.
The company has also drawn valuable lessons from General Motors, particularly the well-known Six Sigma quality control system from the 1990s. However, Zhang Ruimin emphasizes that the key to success lies in quickly adapting to the right direction. He claims that Haier is now on the correct path, having mastered the power of the internet and planning to share this knowledge with GM in return.
This strategic shift highlights Haier's growing influence in the global smart home market and its commitment to innovation and customer-centric solutions.
Low Temp Self Regulating Heating Cable
Low Temp Self Regulating Heating Cable,Flame Retardant Electric Heating Tape,Heating Tape For Industrial Pipelines,Antifreeze Electric Heating Tape
JIANGSU PENGSHEN HIGH TEMPERATURE WIRE CABLE CO., LTD. , https://www.pengshencable.com