As a tech "unicorn" valued at $754 billion, Apple's upcoming devices always manage to pique the interest of various stakeholders. Throughout the year, the media has been filled with stories about their new releases. The announcement set for September marks the beginning of yet another cycle of curiosity, repeating itself over and over again.
However, 2017 might be a special year, marking the tenth anniversary of the iPhone. The new device could very well be called the iPhone 8, representing Apple’s eighth-generation design. So, what groundbreaking changes can we expect from the iPhone 8?
From the 360-degree images exclusively shared by foreign media outlet BGR, it seems that the iPhone 8 will feature a full-screen design along with a rear vertical dual camera setup. Additionally, advanced features such as screen fingerprint recognition, 3D facial recognition, wireless charging, and 3D laser-focused photography are rumored to make an appearance.
Moreover, it's worth mentioning the use of 3D glass as the screen material for this smartphone. Rumors about Apple adopting 3D glass have been circulating since before the release of the iPhone 6. Even last year, there were speculations regarding the iPhone 7 using 3D glass. However, Apple seemed to have remained unmoved by these rumors until now. Many believe that all these advancements have been reserved for this "10-year milestone." According to foreign media reports, the iPhone 8 will use a chrome process, featuring full 3D glass designs on both the front and back.
If this proves accurate, this decision isn't unrelated to the increasing adoption of OLED screens in smartphones. As the next-generation flexible display technology, 3D glass is considered the ideal companion for OLED screens. The growing interest in wireless charging among both manufacturers and consumers, coupled with the advent of "5G," is pushing 3D glass applications in mobile phones.
3D glass offers numerous advantages, including being lightweight and thin, transparent and clean, anti-fingerprint, glare-resistant, durable, scratch-proof, weather-resistant, and malleable. It enhances the external touch functionality of curved edges, providing a sleek feel to smartphones. It's already widely used in smart tablets, smart TVs, and wearable products. Currently, major players like Samsung, Xiaomi, Vivo, Huawei, and Oppo have started incorporating 3D glass for either the screen or the back cover, achieving impressive results.
BYD mentioned in an institutional survey on July 11 that most flagship phones will likely use 3D glass casings next year. Flagship models account for around 15-20% of total phone shipments, meaning approximately 300 million phones will use 3D glass for both the front and back covers. This translates to a total demand for around 600 million pieces of 3D glass.
Both enterprises and investors are optimistic about the 3D glass market. In June, Shengli Precision announced plans to invest 3.285 billion yuan to construct a smart terminal 3D cover glass production line, with an estimated annual production capacity of 75 million pieces. In May, BYD invested 1.05 billion into a related 3D glass project. Upon completion and production, the annual output will reach 90 million pieces, generating over 3 billion yuan annually.
For CMF (Color, Material, Finish) designers, the characteristics of 3D curved glass align perfectly with the design needs of 3C products. The 3D glass boasts a novel appearance and superior texture, enhancing the curved edge touch functionality while offering excellent tactile feedback and wireless charging capabilities. Additionally, 3D glass can address antenna layout issues, improving reception and making the product more aesthetically pleasing and functional. The unique design and benefits can help products gain favor with consumers.
In reality, it's not just 3D glass that holds potential. Metals, ceramics, amorphous materials, leather, composites, fibers, woven fabrics, spray-free treatments, and more can provide innovative material solutions, along with creative colors, processes, and design ideas. The future of product appearances is certainly something to look forward to.
Currently, traditional industrial design focuses more on product structure and surface treatment processes. However, as the market evolves, consumers are increasingly valuing product experiences and practical usage. The blind pursuit of multifunctionality and short-term low prices has made it difficult to spark purchasing desires among modern consumers.
The "Made in China 2025" initiative explicitly emphasizes significantly enhancing China's innovative design capabilities and fostering a group of professional, open industrial design enterprises. As one of the ten key areas under "Made in China 2025," new materials have become a focal point for many companies. How to integrate new materials with industrial design? How to grasp the new directions and trends in industrial design? How to understand consumer psychology? These are questions that companies must explore.
To address these issues, service innovation, promoting communication, leading trends, and establishing a professional CMF industry platform, connecting global brand terminals, design institutions, material companies, processing and manufacturing entities, and equipment manufacturers, will culminate in the "2017 TTF Forum and International CMF Carnival" held in Shenzhen from November 2 to 4.
The "2017 International CMF Exhibition" will take place during the event with the theme "Product Appearance Texture Solutions (CMF)." It is reported that this is the only global professional exhibition focusing on product appearance and texture (CMF), drawing significant attention from consumers and terminal brands. The exhibition area spans 5,000 square meters.
It will gather over 200 exhibitors, 200 senior experts, 5,000 brands and designers, and 10,000 manufacturing professionals. Covering four aspects—innovative color schemes, innovative material schemes, innovative process schemes, and innovative design schemes—the exhibition will attract over 20,000 visitors, spanning industries such as consumer electronics, home appliances, automobiles, and homes. Designers, distributors, contractors, and developers will converge to witness a top-tier international event for innovative design and materials.
According to the organizers' research, the exhibition will also host the TTF Conference, the CMF Summit Forum, and several workshopsåŒæœŸ, sparking intense intellectual exchanges.
It's understood that the 2017 TTF Forum and the International CMF Carnival organizers are seeking an "Internet+" connection platform for the materials and manufacturing industries. Material Search® is China's first one-stop service platform for material solutions, connecting product design, procurement, processes, manufacturing, and material solution providers, suppliers, and engineers.
Hosted by Jiangnan University, the TTF Forum aims to explore high-end social transformation trends. It seeks to uncover opportunities and design interventions for enterprises in the context of social transformations over the next five years, empowering and inspiring designers, design managers, and entrepreneurial groups.
Click here to register online now.
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