On February 23, 2014, the New Year Forum hosted by Gaogong LED, LED Lighting E-Commerce and Supply Chain Integration Summit was held in the Manjiang Red Hall on the third floor of Shangri-La Hotel, Pazhou, Guangzhou. In the afternoon, LED lighting supply chain good product tour specials came from Corporate guests such as Mulinsen, Yuanda Electronics, Overclocking III, Jingtai Optoelectronics, Jiehuate and Incentive Testing gave a keynote speech on how to control supply chain cost control, internal R&D ecosystem and technology development trends in the new market situation. And brought the latest technology and product sharing in the segment to the participants.
Lin Jili, general manager of Mulinsen Lighting, Yang Lixin, deputy general manager of Yuanda Electronics, Wen Kongliang, director of overclocking technology engineering, Zhou Xunwei, general manager of Jiehuate Electronics, Zhang Zhennan, R&D manager of Jingtai Optoelectronics, Li Sheng, general manager of testing and testing, etc. Share from the sub-areas of light sources, power supplies, substrates, cooling kits, and finished product inspection.
Zheng Liyao, general manager of Gaogong LED, pointed out in the keynote speech of “2014 LED Industry Development Forecast†that it is subject to the macroeconomic environment, especially the real estate (residential and commercial real estate) market fluctuation, the rapid decline of product prices in all links of the industrial chain, and the LED lighting output value base. The growth rate of the industry's output value will slow down in the next three years due to factors such as rapid growth and low-cost channel effects such as e-commerce.
In this context, how should companies respond? Zheng Liyao proposed: First, we can extend the product line horizontally and open up new market segments. Second, reorganize and merge other existing enterprises or squeeze them out of the market. Third, accelerate the replacement frequency of products through the enterprise's own trade-in; fourth, Systematic transformation of the marketing system, in addition to traditional channels, when focusing on mobile Internet, O2O and other emerging channels; Fifth, improve product premium capabilities.
Lin Jili, general manager of Mulinsen Lighting, Yang Lixin, deputy general manager of Yuanda Electronics, Wen Kongliang, director of overclocking technology engineering, Zhou Xunwei, general manager of Jiehuate Electronics, Zhang Zhennan, R&D manager of Jingtai Optoelectronics, Li Sheng, general manager of testing and testing, etc. Share from the sub-areas of light sources, power supplies, substrates, cooling kits, and finished product inspection.
Zheng Liyao, general manager of Gaogong LED, pointed out in the keynote speech of “2014 LED Industry Development Forecast†that it is subject to the macroeconomic environment, especially the real estate (residential and commercial real estate) market fluctuation, the rapid decline of product prices in all links of the industrial chain, and the LED lighting output value base. The growth rate of the industry's output value will slow down in the next three years due to factors such as rapid growth and low-cost channel effects such as e-commerce.
Gao Li LED General Manager Zheng Liyao
In this context, how should companies respond? Zheng Liyao proposed: First, we can extend the product line horizontally and open up new market segments. Second, reorganize and merge other existing enterprises or squeeze them out of the market. Third, accelerate the replacement frequency of products through the enterprise's own trade-in; fourth, Systematic transformation of the marketing system, in addition to traditional channels, when focusing on mobile Internet, O2O and other emerging channels; Fifth, improve product premium capabilities.
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