Golden Week home appliance market busy promotions

In recent years, the "holiday economy" has become a reminder for the growth of social consumption. Especially during the National Day Golden Week, people choose to travel and spend shopping. Businessmen also choose to take this opportunity to introduce the largest annual discount rate and the most complete product category. Shopping feast attracts consumers.

The full category of price reduction smart TV is at the forefront According to Yang Xiaogang, director of Tianjin Gome's home appliance business, during the Golden Week, the manufacturers teamed up with Gome TV, refrigerators, washing machines, air conditioners, living appliances, small appliances, mobile phones, digital computers, and computer products. Small price cuts float.

It is understood that during the Golden Week, a brand of 46-inch LED LCD TV fell below 3,000 yuan, 40-inch LED LCD TV fell below 2,300 yuan, brand-name 1.2 horsepower inverter hanging ice breaking price of only 2199 yuan, 1.5 brand-name large inverter hang below 2500 Yuan, brand two refrigerators broke through only 1098 yuan, brand-name automatic washing machine shocking price of only 998 yuan, brand-name water heater below 700 yuan, brand-name electric kettle for only 68 yuan.

With the increasing improvement of living technology and people's living standards, large-screen flat-panel televisions have become the new favorite of home life. In the 50-inch, 60-inch TV gradually popular in the family living room, 84-inch, 85-inch, 90-inch and other large-screen flat-panel TV quietly listed.

During Golden Week, 4K TV industry, the new favorite of flat-panel TVs, launched various promotional activities in the Mid-Autumn Festival this year. For example, Samsung's 84-inch 4K HDTVs initially attracted allure at a price of less than 250,000 yuan in Gome, while Sharp's 90-inch HD fell below 12%. Ten thousand yuan. In addition, open refrigerators and large-capacity washing machines have also become new choices for consumers. During Golden Week, there will be vigorous promotional activities.

Suning also officially withdrew from the offline store “Invincible Fancha”, and completely broke through the final barrier between Suning’s e-commerce and stores. It is learnt that online shopping stores can use e-ticket coupons returned from membership cards not only in stores, but also when they use e-ticketed e-tickets to go shopping.

Compared with previous year's digital products, the large SLR machine fell below 3,000 yuan, the card machine fell below 300 yuan, Haier, Hewlett-Packard, Asus, Lenovo, Samsung and other computer brands down 200 to 500 yuan ... ... compared to previous years, gold this year Zhou's digital products are more aggressively promoted.

Note3, iPhone5S, iPhone5C and a series of the latest smart phone releases led to the consumption of the mobile phone market. It is understood that Gome has reached strategic partnerships with China Telecom and China Unicom, two major telecommunications operators, giving priority to Telecom and Unicom's iPhone 5S/5C products, consumers can pre-order Telecom and Unicom Edition iPhone 5S and iPhone 5C. .

You can't be impulsive when Golden Week purchases home appliances. The competition between TV manufacturers has begun. However, consumers need to make strategic purchases while enjoying benefits. Nowadays, with the maturity of online shopping channels, online shopping has the advantages of cheap price, high transparency, no limitation on time and place, and more convenient purchase. The advantage of buying in the store is to rest assured that transport and after-sales service is more reliable. The author suggests that we still look up the relevant product information online, write down the specific price, and then experience the performance of the machine in person at the store, consult the price and understand the after-sales service, so that more investigations and more to see, have a few hearts to make decisions.

While enjoying special prices, price cuts, and various benefits, do not forget the details of the warranty policy and after-sales installation (is it free delivery and installation), so as to avoid discounting the manufacturer's after-sales service often along with the price, so that "affordable" becomes " Disappointed".