AMD Good News: Share Growth/Continuous Focus VR/Stock Rises

Tencent Digital News (Zhou Shuo) In the recent year or so, AMD has reportedly enjoyed good news. After establishing two joint ventures in China, the company successfully launched a new Polaris architecture graphics card at the beginning of the year. The diversified development model has enabled AMD to take the initiative in the VR market, and the stock price has risen steadily. Leading AMD to such achievement, Dr. Su Zifeng, the CEO of AMD, who has been in office for two years, must have been smiling with laughter. ! With regard to these things, we recently asked the other person to ask her.

"AMD's market share in video cards increased by 8% in 2016"

This year, AMD quickly launched Radeon X400 series graphics cards based on the Polaris architecture. This has enabled AMD's graphics products to further expand their share in the past. Su Zifeng said: "As the Polaris architecture graphics card product price performance is extremely prominent, 2016 AMD in the GPU The market share has increased by 8%, which is a very good milestone. Especially in China, we are very happy to see consumers recognize our technology.”

In addition, the Zen core product that AMD has been talking about before will be released early next year. It not only provides customers with more choices in terms of X86, but the important thing is that Zen core processor will be involved in the hot data center market and will give customers The choice offers more space. Currently, the global data center market is about 18 billion U.S. dollars, while China takes up about 20%-25% of the market, which is about 4 billion U.S. dollars. For any giant company, this is very tempting.

Speaking of PCs and graphics cards, one cannot help but mention home game consoles. Tens of millions of shipments are a good fat for any giant. The previous generation of products, AMD graphics cards almost all of the mainstream platform package, I heard that the next generation of products will also fully adopt AMD program, apparently manufacturers are also very aware of the benefits of cost-effective.

AMD will continue to focus on VR market

"AMD's business is very balanced. 50% is PC business. The other 50% is non-PC business. I really like this balanced state. For me, PC business is very good, very stable, and some parts have been growing. So, for the future, I think AMD's PC business is growing." Su Zifeng is full of confidence in AMD's growth in the PC business.

And in 2016, one of the hottest and inextricable topics in the high-tech industry is VR. This year is the first year of VR. AMD is a frequent mover in the field of VR. The VR Experience Channel was jointly established with the Associated Press, and the VR Ecological Industry Alliance was established with industry leaders such as HTC to establish a Dream League with NetEase and Tsinghua University. "Lab" and other products also quickly completed the full lineup of RX 400 series cards based on Polaris architecture. Speaking of the burgeoning VR market, Su Zifeng is full of confidence: "VR is a very interesting and important technology. There will be great development in the future. We can expect 100 million VR users worldwide in the next five years. Helping to expand the entire VR market to enter this market, and we provide great VR Ready graphics technology, so that everyone can enjoy the VR experience at affordable prices.It can be said that what we do is changing the layout of the entire VR market ——We can develop VR well by improving the technology of VR experience and reducing its cost.AMD has an open ecosystem that allows software developers to optimize and collaborate with our hardware, so we have the ability to market VR. Develop into a bigger, faster-growing market."

The Chinese market is of great strategic importance

China is of crucial importance to AMD. Recently, AMD has carried out two strategic cooperations in China and has received attention from the industry. One is a joint venture company established in cooperation with Tianjin Haiguang. AMD and its partners will bring high-performance server technology that suits the needs of the Chinese market to the Chinese market. Another joint venture company is a packaging and testing joint venture established by AMD and Nantong Fujitsu. "From the global alliance level, this is a very win-win cooperation," Su Zifeng said.

In addition, R&D strength in China is also a valuable asset of AMD. Currently, 30% of AMD's global engineers are in China. They are engaged in technology research and development. SRDC plays a key role in helping AMD achieve its mission and goals. After ten years of development, the R&D center in Shanghai, China has now grown to become the largest R&D center outside AMD's local area.

Su Zifeng said, “The Chinese market is very strategic for us, because the Chinese market is very influential. The Chinese market is a very big market. We have sales here, there are products, including CPU and graphics cards. With PC As an example of business, the global share of China in AMD is around 30%, and I believe that we will do more and better in the future. We have also set up joint ventures with partners in China, and we have joint venture partners with China. The relationship is very unique and can be described as a win-win relationship."

The great stock price surge is natural

When talking about stocks rising out of the trough, Dr. Su Zifeng believes that everyone’s confidence in AMD’s stock prices comes from products. AMD’s strategy is to build great products and bring them to market. It is precisely because of the launch of great products that AMD's financial performance has increased, which has led to an increase in stock prices. The stock price reflects AMD's progress to some extent, which is natural. In the next three to five years, AMD will continue to work hard to create great products that will change the lives of each user and change the world.

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