Liard’s performance in the first half of the year is bright, and the chairman Li Jun’s poem is the highlight.

Liard (300296) released a semi-annual report. In the first half of the year, the company achieved a total operating income of 1.732 billion yuan, an increase of 188.44% over the same period of last year. The net profit attributable to shareholders of listed companies reached 183 million yuan, an increase of 125.67% over the same period of last year. After-net profit was 166 million yuan, an increase of 215.53% over the same period of last year, while maintaining a high gross profit level, with a consolidated gross profit margin of 37.01%.

Different from the ordinary semi-annual report, the chairman of the Liard for the first time in the semi-annual report expressed his "mood" with a poem for the first time. It is quite novel. And continue the previous form of "letter" to comprehensively expound the company's achievements in the past six months and future business prospects.

The following is a full-text excerpt from the Chairman's speech in the announcement:

Message from the Chairman
Hurrying for half a year,
How to overcome the doubling of performance;
The hero is good at raising faith,
What is the enemy of the territory?

Half a year is short and beautiful, Liard - like a young and innocent girl: 苞 放 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 : : : : : : : : : : : : : : Perhaps you will ridicule and say: "My child is naturally the most happy, the most loved and beautiful." Everyone invests and sees Liad's growth in half a year:

1. Implementing the development strategy of cultural science and technology + finance After the successful completion of the four-wheel drive strategy (ie, small pitch, lighting, display integration, culture) in 2013-2015, the financial technology supported by finance has been established and implemented since 2016. The strategy of integration development is as follows:

(1) Establishment of the Liard Group

Establish six business groups (display, lighting, culture, integration, international and financial) and five functional management systems (operations, markets, labor legal securities, technology, and finance), which is the organizational guarantee for the Group's strategic implementation.

(2) Implementation of 10 billion + engineering

Various businesses and member companies have been arranged to ensure that the Group's revenue and net profit will continue to grow rapidly in the next three years; the revenue targets for 2016 and 2018 are 4 billion+ and 10 billion+, and the net profit targets are 750-700 million and 1.5 billion, the first half of this year. Liard achieved operating income of 1.732 billion yuan (up 188% year-on-year) and net profit of 183 million yuan (up 125% year-on-year). Considering the seasonality of the company's business, there is no suspense in achieving the annual performance target as planned.

2. The technology sector is exploding

(1) Small-pitch LED HD display orders surge

With the company's product, technology, brand and marketing advantages, small-pitch HD display revenue achieved rapid growth (up 92.8% over the same period last year); especially in recent months, orders have exploded (severe supply is in short supply), and orders have exceeded 11 100 million yuan (more than 100% growth over the same period last year) is expected to achieve the full-year target, and the future growth momentum is strong.

(2) The results of urban landscape lighting project are gratifying

In the first half of the year, Jinda Lighting contributed more than RMB 74 million to the Liede Group (up 350% over the same period); last year, the 277 million projects on the four banks of the two rivers were mainly settled in 2016, plus more than one billion projects in Maotai, and the promotion value. The Chifeng's 255.5 million PPP project will have a bumper harvest this year, and revenue and net profit will also increase significantly.

What's even more gratifying is that after Shanghai Zhongtian Lighting joined the Liard family, it will contribute more than 30 million yuan in net profit this year. It is estimated that the lighting sector orders this year will be more than 1.3 billion (more than 100% increase over last year);

Therefore, Liard will increase investment in lighting projects, and realize coverage in all major regions of the country as soon as possible, and strive to achieve more than 2 billion orders next year, increase market share, and strive to achieve a wave of energy-saving lighting in this round of urban scenery. In the middle of the brave tide.

(3) Strive to be the pioneer in commercial applications of VR and AR products

Due to the broad application prospects of LED small-pitch HD display in VR and AR, the company has deployed and invested in a number of domestic and foreign VR and AR technology and product companies (such as Magic Leap, Virtuix, etc.), the company has invested in several tigers Image and Black Crystal Technology are also eye-catching and promising; they will continue to invest in the VR and AR industries and strive to be the pioneers of VR and AR business applications.

3. The internationalization strategy has achieved initial results.

In the first half of this year, overseas operating income reached 790 million yuan (up 450% over the same period last year) and accounted for 45% of the group's total revenue. At the same time, the Group's international channel construction and factory layout have gradually started, especially in the first half of the year, the United Nations Headquarters, the world's largest TV station NBC Brazil Olympics broadcast dedicated small-pitch screen and other major projects successfully used, LED small spacing in the international market has further enhanced its influence.

What is particularly gratifying is that since the United States was incorporated into Liard at the end of last year, the net profit of the first half of this year has reached 24 million yuan (up 360% compared with the same period of last year), achieving the goal of merger and acquisition, and it is expected that Pingda will complete the whole year. The profit target will become a model and model for Chinese companies to successfully acquire US listed companies, and lay a solid and influential foundation for Liard's further international investment.

The company has decided to use the powerful US high-end home display brand Runco (the brand acquired by Pinda) as the brand of Liard LED small-pitch products to enter the US home TV series; at the same time, part of the company's fixed capital will be used to build the international Six major marketing demonstration centers and European production assembly plants accelerate the expansion and development of international business.

4. The layout of the cultural sector is gradually expanding

In the first half of this year, the cultural sector led by Lifeng culture was fruitful, and the strategic layout achieved initial results: Maotai National Wine Performing Arts progressed smoothly (end-of-year audition), more than 50 million yuan Maotai Shuiwu projection show was successful; Yinchuan more than 4,000 The Wanxiang Entertainment Theme Park project won the bid and signed a cultural tourism cooperation with Wushan in Chongqing. And with Kunming, Tengchong, Shangri-La, Beihai, Chengdu, Xi'an, Lanzhou and other places are negotiating major cultural cooperation projects.

At the same time, the Liard Group and Lifeng Culture are also launching the creation of a cultural tourism development fund to accelerate the implementation of the cultural tourism creative project. It is expected that Lifeng Culture will achieve its full-year business objectives and lay a solid foundation for the future performance of the cultural tourism and entertainment sector.

5. Actively advocate and initiate the construction of a happy city

After 30 years of rapid economic growth in China, the slowdown in urban GDP growth is a foregone conclusion. The construction of a happy city is bound to become the central task of urban managers.

Members of the Liard Group in cultural tourism performances, 4.0 theater and museum renovation, leisure and entertainment theme parks, water dance exterior wall show, virtual reality comprehensive experience hall, sports venues and cultural complex utilization, smart campus and double-creation base construction, city The creativity and construction of landscape lighting and energy-saving projects, the construction of smart cities, and other financial support (such as the 5 billion loan intention of China Development Bank Beijing Branch, 900 million corporate bonds, 1.5 billion companies, and the cultural tourism development fund being prepared) Etc.), and many cities are negotiating to build a happy city cooperation intention, such as having signed a comprehensive strategic cooperation framework agreement with Kunming City, signing a comprehensive cooperation memorandum with Yunnan Diqingzhou, and being with Yinchuan, Tengchong, Beihai, Chengdu, etc. The city negotiates to build a comprehensive cooperation project for the happy city.

This major strategic cooperation initiative will surely allow Liard to stand on a larger platform and rapidly promote the comprehensive development of the company's cultural technology + financial strategy and develop synergistically.

Liad people - full of ideals and pursuits, to become the leader of the global audio-visual culture is working hard, leading the development of the industry, glory for the country, adding color to the nation has become the mission of our generation!

Liad people - adhering to the sharing culture, will share the fruits of Liard's growth with employees, customers, society and investors, will be full of fragrance, endless aftertaste!

Liad people - we are full of gratitude to the country, to society, to the times, and to returning to society.


August 21 is the birthday of Liard's 21-year-old birthday. The Chinese women's volleyball team won the championship. What makes more sense is that the national women's volleyball team members Yuan Xinyi, Shen Jingsi, Liu Yuhan, Huang Liuyan and so on participated in Liard's "Siyuan Starry Education" in January this year. The fund's public service advertisement filming - "delivering love, holding up hope" to jointly care for the quality education of poor children.

I grew up in a poor village in Hunan. I am grateful to the country, society and folks for the achievements and gains of today. I hereby propose: "To learn from the love of women queues and to pay tribute to the spirit of women's volleyball! 1% of its profit is given to the Siyuan Star Education Fund to help students in poor areas learn and live and quality education (such as purchasing sports culture equipment)."

I promise: I will take the lead to donate 2 million yuan; at the same time, 10% of the total social donation will be used as fund management operating expenses to ensure that all donations can be implemented in the hands of poor students. Contribute to the healthy and happy growth of poor students. Do your sacred responsibility and obligation to protect the next generation of the motherland!


Li Jun, Chairman and President of Liard Group

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