Olympics first taste 8K broadcast Hisense TV resolution advantage blessing

The Rio Olympic Games will be the "clearest" Olympic Games. Recently, NHK announced that it will cooperate with OBS, the Rio Olympic host broadcaster, to use 8K technology to broadcast the Olympics opening and closing ceremonies and swimming, basketball, football, gymnastics and other events, will also introduce high dynamic range technology (HDR), in order to enhance the 8K super HD screen playback effect. US TV stations and cable channels such as NBC, Comcast, and Dish will also use 4K to broadcast the Rio Olympic Games. This is a lot of good for the Hisense ULED TVs with their 8K and 4K front lines and their existing products being introduced to overseas markets.

In 2015, the compound annual growth rate of global 4K ultra-high definition television has reached 173%, and it has entered the popularization stage. The sharper 8K products have also begun to enter the market. Hisense's ULED super quality television product landed in the United States last year. In April this year, it released the first 8K TV MU9800, once again leading the visual revolution.
In contrast, the OLED display technology has always lagged behind the ULED generation in terms of resolution. The newly launched 4K product is trapped in low yield and high selling price, and the arrival of the 8K seems to be far behind.

The broadcast of the 8K signal from the Rio Olympic Games gave a lively lesson to the consumer market, and it may also be a preview of the 8K broadcast of the 2020 Tokyo Olympics. Hisense, which continues to be a leader in display technology, will be the biggest beneficiary of sports marketing supported by the European Cup sponsorship and the sponsorship of the China Gymnastics Team.

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