Tencent Digital (Yan Can) and CES, MWC collectively known as the global consumer electronics three exhibition IFA, is now the 55th. With the continued popularity of wearable products in recent years, the protagonist at the Consumer Electronics Show has a tendency to slowly shift from mobile phones and home appliances to smart wear, and this phenomenon has changed due to the lack of heavy new products in mobile phones and home appliances at this IFA. Especially obvious.
TV display technology is the focus
Since 2008, IFA has joined the exhibition hall with the theme of home appliances for the first time. Since the home appliance products are the protagonists of IFA, some of them have become the meaning of this exhibition. There are not many new products in the true sense. However, it can be seen that the display technology of television at this conference has become the focus of major manufacturers, and the competition for television has returned to the battle for image quality. At the show, LG curved OLED TV with HDR (High Dynamic Range Image) technology appeared. Sony also brought a new 75-inch 4K TV supporting HDR technology. At the same time, Skyworth exhibited 8K TV in domestic manufacturers. The rate reached 7680&TImes; 4320, and Hisense’s ULED TV also made a fuss about the picture quality.
Smart home stagnates
As for smart home products, there are some stagnant, no matter whether they are well-known or unknown manufacturers, they have not come up with new products with special highlights. The launch of the new product lacks new ideas, such as LG's SmartThinQ smart sensor, in fact, the concept has long been there, but has not been launched by international brands. Looking at the whole exhibition, the most onlookers are only Panasonic's smart mirrors, which can simulate various makeups according to user needs. Others can attract eyeballs.
Mobile phone heavy new products lack
Although there is a tendency to retreat to the second line, but unlike smart TV, there are still a lot of new mobile phones in this year's IFA, but only Sony Z5 Premium is particularly heavy. This is also related to the manufacturer's full-year release strategy, other brands are either not issued or have been released in advance (such as Samsung Note 5/S6 Edge+). As a heavyweight Sony Z5 Premium, it is equipped with a 5.5-inch 4K display, this screen ppi reached a terrible 806, looks very good, but still can not find a place to use, and at the same time brought Power consumption and heat dissipation are also big issues.
The computer is moving in the vertical field
The overall computer market is continuing to decline, and the move to vertical segmentation has become a new breakthrough for major manufacturers. This is the case at this year's IFA, such as the new ROG game released by Asus, equipped with a 17-inch 4K display, actually supports water cooling; Acer also released the Predator game notebook; Lenovo released a two-in-one similar to the Surface The device Ideapad MIXX 700.
In addition, it is worth mentioning that as the first global exhibition after the official release of Microsoft Windows 10 and Intel's sixth-generation Skylake platform, IFA has played a good role in promoting the popularity of Windows 10 and Skylake.
Smart watches compete
I have to admit that the protagonist of this IFA is a smart watch. It can be said that although the effect of Apple's Apple watch is somewhat late, it is finally reflected, and a large number of new generation of smart watches are coming out. Different from the original generation, this new product has been further improved in terms of shape and experience. On behalf of the product, there is a Moto 360 (second generation) that can be customized. The Samsung Gear S2 with humanized operation and the high-end watch style Huawei Watch, comfortable and elegant ASUS Zenwatch 2. In addition to differences in appearance and price, this also implies Android wear and TIzen's competition in user experience.
to sum up
All in all, there are not many new products on this IFA, there is no bright spot in mobile phones and home appliances, and some smart homes are stagnating. The PC market is striving to move toward the vertical field. In contrast, smart watches continue to be hot and new. The overall lack of highlights is not boring, and more expectations are waiting until next year's CES.
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