If you can't master the core technology in a certain area, Apple will not easily try to expand the business scope. This means that if Apple really launches Apple TV that supports games, they will have confidence in the impact of the existing game landscape. Apple has always been changing the habits of its users. After Apple TV 4 has become a reality, what kind of changes will happen to our lives?
Implied expansion of game business determination
About Apple TV 4 will be the main game, and challenge the existing home console has been only a rumor, today Apple registered a game account named @AppStoreGames on Twitter, not only detonated the Apple News website, but also let the previous rumors Infinity is close to the facts. According to an Apple spokesperson, @AppStoreGames will mainly publish all game information related to the App Store. The previous @AppStore account will focus on non-game software.
Are the digital contents of the App Store. Why are they so open? After Apple signed up for a new account on Twitter, almost all the media reporting the news were associated with the next generation of Apple TV. Prior to this, news that Apple TV 4 will be equipped with a dedicated App Store has spread to the Apple News website, which is the main source of Apple's rumors that it will expand its game business.
In addition to this Twitter account, which is barely tiesable, Apple has never disclosed any information related to Apple TV 4. And we heard more news in the market, such as Apple TV 4 will support motion-sensing remote control similar to Wii, so as to enrich the gesture interface and game content. Moreover, Apple TV 4 will also support third-party wireless Bluetooth gamepads, which is already one of the configurations of standard game consoles.
Apple's advantage in the game field
Apple has always seemed to have nothing to do with the mainframe, but the iPhone has long been known as "a game machine that can make calls," while users who purchase iPads spend more time on the game. In fact, the iOS gaming industry has long since grown into a force that cannot be ignored. In the first quarter of 2014, the iOS game market in China alone exceeded 1.2 billion yuan. In the same period in the UK, iOS games boosted the value of local mobile gaming industry by more than 1.7 billion pounds.
Prior to the release of Apple TV 4, Apple had already taken the initiative in the game field - to be sure, in the field of mobile games, and the current global sales of iOS devices exceeded 1 billion units, and now sales exceed 3% a year. Billion Taiwan, of which iPhone can contribute over 100 million sales. Users with iPhones or iPads have been exposed to games more or less. This is Apple’s huge user resource and cannot be compared by other mobile phone/tablet makers or even host game makers.
Of course, even if Apple users are interested in iOS games, it does not mean they will love the games on Apple TV because it is a brand-new experience. For now, Apple TV 4 has the following main challenges:
- Can iOS game developers port their games to Apple TV 4?
- Does the handle really work like Sony and Microsoft products?
-How to attract users as soon as possible so as to attract developers to launch games and then attract users?
The above three points are just the key factors for whether Apple TV 4 can make a good game. If Apple wants to challenge Sony and Microsoft in the game console, they also need to have their own ace games, and these games cannot be ported directly from the iOS platform. The past - because the forcing is not high enough. Do not look at Microsoft now in the field of game consoles, their price in the promotion of the first generation of Xbox is very large, do not know how many billion, but also the dollar. This is where Apple can learn and try to avoid it.
From the configuration point of view, Apple TV 4 (said to be A8X processor) and the latest Xbox One or PS4 is also incomparable, how to use low-profile to create works comparable to the new generation of console games, is across Apple and development In front of the person. It took Microsoft several years to take a seat in console games. Apple TV 4 would not be too easy for Apple if it wanted to squeeze in.
When it comes to advantages, there is one thing that cannot be ignored. It is price. According to rumours of recent days, the price of a new generation of Apple TV will be set at 149 US dollars. This price is absolutely not expensive for a game console. It depends on whether Apple can grasp it.
Apple TV's impact on users
Apple has always been changing the habits of users: the arrival of the iPod, the way people listen to music changed; after the iPhone appeared, almost all mobile phones have become smart without a physical keyboard; and after the advent of the iPad, like aviation, medical The traditional way of working in fields such as agriculture and education has also changed. How will users be affected after Apple TV 4 that supports the game becomes a reality? Or rather, what kind of impact will iOS users experience?
As casual mobile games, games like Angry Birds and Ninja Fruit will continue to be hot on the iOS platform, but when Apple releases Apple TV 4 that supports Siri, somatosensory, touch-control, and Bluetooth handles, iOS users will The "professional" game's expectations have also been met, which can be used to get rid of the mocking of the "primary school game" issued by the host player.
As we mentioned above, Apple TV 4 with A8X processor may not be as good as Xbox One and PS4, but it will not be too bad. There have been test studios that the A8X chip used by the iPad Air 2 is currently close to the Sony PlayStation 3. If the next generation of Apple TV uses the A8X chip, then Apple has already qualified to compete directly with game giants such as Sony, Microsoft, and Nintendo.
With a console-level game (well, at least PS3 level), iOS gamers may not have to slide the phone all the time, they can go home and enjoy the unique gameplay brought by Apple TV 4. By the way, it is said that Apple has been in secret contact with some developers. At the time of the release of Apple TV 4, perhaps we will see the birth of even a variety of exclusive games. We can even get a little bigger. Now that Nintendo has exchanged blood, it is not impossible for them to cooperate with Apple.
Conclusion
The iPhone has been Apple’s largest source of income in recent years, accounting for more than 60% of overall revenue, and there is a growing trend. In this context, Apple TV games may be able to slightly reduce Apple's pressure to rely too much on the iPhone. Some analysts have predicted that the combined size of the PC and home console games market this year will reach 35 billion U.S. dollars. Do you not know how much Apple TV 4 can save?
Cook once said that if Apple can not master the core technology in a certain area, they will not easily try to expand the scope of business. This means that Apple TV with game features will launch a powerful challenge to existing game console manufacturers.
Implied expansion of game business determination
About Apple TV 4 will be the main game, and challenge the existing home console has been only a rumor, today Apple registered a game account named @AppStoreGames on Twitter, not only detonated the Apple News website, but also let the previous rumors Infinity is close to the facts. According to an Apple spokesperson, @AppStoreGames will mainly publish all game information related to the App Store. The previous @AppStore account will focus on non-game software.
Are the digital contents of the App Store. Why are they so open? After Apple signed up for a new account on Twitter, almost all the media reporting the news were associated with the next generation of Apple TV. Prior to this, news that Apple TV 4 will be equipped with a dedicated App Store has spread to the Apple News website, which is the main source of Apple's rumors that it will expand its game business.
In addition to this Twitter account, which is barely tiesable, Apple has never disclosed any information related to Apple TV 4. And we heard more news in the market, such as Apple TV 4 will support motion-sensing remote control similar to Wii, so as to enrich the gesture interface and game content. Moreover, Apple TV 4 will also support third-party wireless Bluetooth gamepads, which is already one of the configurations of standard game consoles.
Apple's advantage in the game field
Apple has always seemed to have nothing to do with the mainframe, but the iPhone has long been known as "a game machine that can make calls," while users who purchase iPads spend more time on the game. In fact, the iOS gaming industry has long since grown into a force that cannot be ignored. In the first quarter of 2014, the iOS game market in China alone exceeded 1.2 billion yuan. In the same period in the UK, iOS games boosted the value of local mobile gaming industry by more than 1.7 billion pounds.
Prior to the release of Apple TV 4, Apple had already taken the initiative in the game field - to be sure, in the field of mobile games, and the current global sales of iOS devices exceeded 1 billion units, and now sales exceed 3% a year. Billion Taiwan, of which iPhone can contribute over 100 million sales. Users with iPhones or iPads have been exposed to games more or less. This is Apple’s huge user resource and cannot be compared by other mobile phone/tablet makers or even host game makers.
Of course, even if Apple users are interested in iOS games, it does not mean they will love the games on Apple TV because it is a brand-new experience. For now, Apple TV 4 has the following main challenges:
- Can iOS game developers port their games to Apple TV 4?
- Does the handle really work like Sony and Microsoft products?
-How to attract users as soon as possible so as to attract developers to launch games and then attract users?
The above three points are just the key factors for whether Apple TV 4 can make a good game. If Apple wants to challenge Sony and Microsoft in the game console, they also need to have their own ace games, and these games cannot be ported directly from the iOS platform. The past - because the forcing is not high enough. Do not look at Microsoft now in the field of game consoles, their price in the promotion of the first generation of Xbox is very large, do not know how many billion, but also the dollar. This is where Apple can learn and try to avoid it.
From the configuration point of view, Apple TV 4 (said to be A8X processor) and the latest Xbox One or PS4 is also incomparable, how to use low-profile to create works comparable to the new generation of console games, is across Apple and development In front of the person. It took Microsoft several years to take a seat in console games. Apple TV 4 would not be too easy for Apple if it wanted to squeeze in.
When it comes to advantages, there is one thing that cannot be ignored. It is price. According to rumours of recent days, the price of a new generation of Apple TV will be set at 149 US dollars. This price is absolutely not expensive for a game console. It depends on whether Apple can grasp it.
Apple TV's impact on users
Apple has always been changing the habits of users: the arrival of the iPod, the way people listen to music changed; after the iPhone appeared, almost all mobile phones have become smart without a physical keyboard; and after the advent of the iPad, like aviation, medical The traditional way of working in fields such as agriculture and education has also changed. How will users be affected after Apple TV 4 that supports the game becomes a reality? Or rather, what kind of impact will iOS users experience?
As casual mobile games, games like Angry Birds and Ninja Fruit will continue to be hot on the iOS platform, but when Apple releases Apple TV 4 that supports Siri, somatosensory, touch-control, and Bluetooth handles, iOS users will The "professional" game's expectations have also been met, which can be used to get rid of the mocking of the "primary school game" issued by the host player.
As we mentioned above, Apple TV 4 with A8X processor may not be as good as Xbox One and PS4, but it will not be too bad. There have been test studios that the A8X chip used by the iPad Air 2 is currently close to the Sony PlayStation 3. If the next generation of Apple TV uses the A8X chip, then Apple has already qualified to compete directly with game giants such as Sony, Microsoft, and Nintendo.
With a console-level game (well, at least PS3 level), iOS gamers may not have to slide the phone all the time, they can go home and enjoy the unique gameplay brought by Apple TV 4. By the way, it is said that Apple has been in secret contact with some developers. At the time of the release of Apple TV 4, perhaps we will see the birth of even a variety of exclusive games. We can even get a little bigger. Now that Nintendo has exchanged blood, it is not impossible for them to cooperate with Apple.
Conclusion
The iPhone has been Apple’s largest source of income in recent years, accounting for more than 60% of overall revenue, and there is a growing trend. In this context, Apple TV games may be able to slightly reduce Apple's pressure to rely too much on the iPhone. Some analysts have predicted that the combined size of the PC and home console games market this year will reach 35 billion U.S. dollars. Do you not know how much Apple TV 4 can save?
Cook once said that if Apple can not master the core technology in a certain area, they will not easily try to expand the scope of business. This means that Apple TV with game features will launch a powerful challenge to existing game console manufacturers.
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