Ten years ago, China’s LEDs were “taken†from abroad, and now they are “sweeping out†foreign products in certain market segments. In the past ten years, the torrent of China's LED products and technological innovations has eliminated a group and stood up again, achieving the "giant" and falling down the "giant."
However, the development of various links in China's LED industry chain is not balanced. High-end equipment and other sub-fields that require technical support are still in the embryonic stage of technology-led industries. Whoever masters technology can stand out from the crowd. In mature areas such as display screens and landscape lighting, it seems that the cost-oriented industry is late, while most of the sub-sectors are in a capital-led development stage.
However, in China, it seems that the base of each market segment is particularly large. It is more difficult to achieve "people without me" and "people have me" is the goal of everyone. It is gratifying that almost all of the LED industry chain links are covered by Chinese local companies, but most of them are in the embarrassing period of homogenization. Everyone is busy with price competition and neglects brands.
Dr. Zhang Xiaofei, CEO of Gaogong LED, once pointed out: "Although domestic LED companies are everywhere, there are not many brands."
Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics, once proposed the concept of “first brand remarketing†and promoted the market through brand effect. However, many companies in the industry only pay attention to how they survive in the fierce competition and pay little attention to brand building.
In fact, many companies do not want to do branding. There is no need to sell and some people pay attention, and even ordering orders at the door, everyone hopes, but this requires long-term brand accumulation and precipitation. The brand is not shouted by yourself, but the evaluation and word-of-mouth communication that your customers give you, and it also needs the packaging planning of the industry's authoritative media.
The 2013 (fourth) High-tech LED Golden Globe Award stands at the historical turning point of the industry development, and the industrial structure is undergoing unprecedented changes.
"I am a good LED product, I speak for myself!" High-tech LED Golden Globe Award - LED good product selection is to help LED companies sort out the supply chain system, through the customer's vote to achieve the best results of their brand reputation.
The Gaogong LED Golden Globe Awards are selected to invite your customers to vote as a distinctive label. The participating companies will fully display the brand promotion concept of “customer-centered, customer-oriented 100% customer satisfactionâ€, and set off the performance by my Brand trend.
Since September 1st, the 2013 (4th) High-tech Golden Globe Award-LED Good Product Selection Enterprise Network has been voted for by the industry. As of September 27, more than 1,800 companies have participated in the election of LED good products, and nearly 3,000 dealers have participated in the voting of the top ten LED lighting brands.
LED good product network real name voting website: http://
LED lighting brand network real name voting website: http://
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