AMD intimidates NVIDIA's distant waters near fire

Yesterday we just reported AMD's upcoming Hawaii news and we could not think of NVIDIA's immediate countermeasures. It is reported that NVIDIA's profit margin is not satisfactory, so the possibility of product price reduction in the short term is very low, but some improved versions of new products will be introduced to deal with AMD.

It is reported that NVIDIA will introduce a new version of the existing graphics cards before the end of this year at the latest. The highest call is to release performance-enhancing products based on the GK104 and GK106 cores, and the GK208 core entry-level models may also be released again. . By then, the product serial number will fully enter the GeForce 700 sequence.

However, I am afraid that the product launch is the most high-end products, just like the three x50 in the GeForce 600 series.

There are also rumors that NVIDIA is currently developing a new high-end product, perhaps starting all the strength of the GK110 core, or it may be a two-core card consisting of two simplified versions of the GK110 core – the GeForce GTX 790? GeForce GTX Titan Ultra?

It is generally believed in the industry that NVIDIA is more likely to introduce dual-core cards. The complete GK110 has a reputation for professional and computing applications, but the number is certainly not much. As for the price, it should still be controlled at around $1,000. GeForce GTX 780/Ultra may be able to cut prices in order to deal with the threat posed by AMD's "Hawaii".

The improvement of the existing video card cannot of course completely suppress AMD, and Maxwell of the next-generation architecture will shoulder more hopes for NVIDIA. According to unofficial sources, Maxwell will likely launch in the first quarter of 2014, naming the provisional GeForce 800 series.

Although under the threat of AMD, NVIDIA has accelerated the speed of pushing graphics cards, but on the one hand, "the water is difficult to save near the fire," and inevitably exposed some problems between the rush. Such as "Maxwell" can apply 20nm new process? There is no conclusive news. After all, TSMC's 20nm mass production will not be ready until the first quarter of next year. Although it is more advanced than originally planned, it is still doubtful that Maxwell will be able to produce enough Maximo in time, and that TSMC’s new technology will almost be bought out by Apple.

In summary, if NVIDIA's new graphics still use 28nm, then the core area of ​​the product, the power consumption will not be satisfactory. If it is not enough to force 20nm products, it will inevitably face the problem of shortage of supply at the initial stage, and may even face the risk of paper release and pricelessness.

Extended reading:

NVIDIA's next-generation graphics card is named after James Clark Maxwell, a famous British physicist and mathematician. Founder of Classical Electrodynamics, one of the founders of statistical physics. In the history of science, it was said that Newton unified the laws of motion in heaven and on earth. It was the first comprehensive synthesis. Maxwell unified electricity and light and realized the second major synthesis. Therefore, he should be known as Newton. The book "On Electricity and Magnetism" published in 1873 is also regarded as one of the most important physics classics after Newton's "Philosophical Principles of Natural Philosophy." Maxwell is widely regarded as the most influential 19th century physicist of the 20th century. Without electromagnetism, there is no modern electrical engineering, and there can be no modern civilization.