what? ! Google is worse than Huawei, is there any mistake?
No. Google is a pioneering company that is widely respected. Huawei is just a traditional technology company. Huawei, like other companies, will use Google as its model. On the whole, of course, Google is much more aggressive. In 2016, Google sold about 75 billion US dollars, which is comparable to Huawei, but its profit is much higher than that of Huawei. Google was ranked first in the global brand value, and Huawei is just a well-established traditional technology company.
In August 2015, the original Google company added a hat and changed its name to Alphabet. The original Google business became its subsidiary. In 2016, Google’s business still accounted for 99% of Alphabet. In other words, 90 percent of Google's people are engaged in pure waves and have no income at all, not to mention making money.
This also illustrates a problem that Google's potential profitability is staggering, cutting 90% of people outside of Google, and only reducing 1% of revenue. Even if most of the remaining 10% of the people do not work for a month, they will basically not affect their income. Its advertising business is an automatic printing press.
However, Huawei is engaged in a very difficult and traditional business. He does not have an automated money-making business. Every penny is earned by the same kind of labor as the farmer's planting or production line workers. Huawei is making money just like toothpaste, and Google is wasteful, fearing too much profit.
Ten years ago, analysts, including various individuals, felt that Google’s biggest problem was that its revenue was too monotonous. Google itself also saw this problem. Its 2015 split was to solve the problem of single income, but it had no effect. People looked at the matter of single income, but they predicted wrong ceilings. Ten years ago, five years ago, and three years ago, we did not anticipate that text search advertising could earn so much money, and it is still growing at a rate of more than 20%. The global advertising industry has only US$600 billion in total, and so many television stations, the Internet, the media, and the outdoors, Google’s text ads surpasses the 10% share, and it’s hard to imagine.
Google is the daring explorer and leader of technology. Its biggest problem is the lack of ability to drive business success. He always gives others a wedding dress.
“Cloudâ€, the business model that has begun to bear fruit, was first proposed by Google. Google has the technology and the largest number of servers in the world. And now players in this area of ​​the cloud Google is not on the list, Google's cloud computing income is only a fraction of Amazon and Microsoft.
In 2004, the first driverless car land challenge was held by DARPA, the US Department of Defense Advanced Research Projects Agency. The design was 240 kilometers in length. The first place was obtained by the Carnegie Mellon University's Hummer, but the Hummer was only travelling 11.78 kilometers. In 2005, Stanley's Stanley completed the 142 Grand Crus of the United States with a time of 6 hours, 53 minutes and 58 seconds to win the 2005 Grand Challenge. Google saw the doorway from this game and soon spun away the Stanford University’s autonomous driving team. In 2009, it officially entered the auto-driving research and development.
For several years, Google’s automatic driving has always been mentioned as a cool, demanding project.
However, Google’s automatic driving program is not optimistic. On the one hand, Tesla has released a self-driving car. On the other hand, Google has not yet figured out how to play in this area. Autopilot has been crowded together. Google’s autopilot has become smaller and smaller. Google is able to get a big cup in the field of autopilot. This is not optimistic.
Following the success of the search business, Google’s most successful event was the acquisition of Android for $50 million in 2005. In 2007, the Android mobile operating system was released, and soon Microsoft's operating a smartphone operating system for ten years was eliminated.
Then, Google began to try to make mobile phones, from online sales to retail, from the main low-cost to high prices, from self-research to revenue Moto have tried, in this area has never improved.
In 2012, Google released glasses capable of being projected onto the retina. It is a large-scale and globally engaged speculation. However, it's not a good thing. A few years ago, Google acquired Boston Power, made a dog that couldn't reach and stood up. Robots that didn't fall easily detonated the screen. However, Google soon sold the company to Toyota.
There are too many projects that have no effect, and there are not many pits that do not have demand. Those who prove that there is a real market demand, Google basically did the martyrs. It can be said that Google is now the benchmark of technology, but it has become a company that cannot stand on the altar.
Looking at Huawei, it is obviously stupid, embarrassing, and lacking in technology. Despite billions of dollars spent on development, there is no sexy technology, let alone leading the trend. Just as big auto companies invest 10 billion US dollars in R&D every year.
Huawei's superiority is its strong commercial implementation capabilities. Starting from telecom equipment, and then the terminal is difficult to move forward, now more than 26 billion US dollars in revenue, although profitability is not aggressive, Google may not be able to see this silly business, but this thing in the absolute environment in China It is a citron.
In the data communications market, Cisco beat DEC, IBM, Baynetwork, Lucent, and a series of prestigious companies at that time. Only Huawei beat Xiaoqiang and persisted. Although not alive, it is also good to be self-reliant.
It is a miracle that Huawei's business spans direct sales, agency and consumer products. In terms of commercial implementation capabilities, Huawei definitely beats Google.
Why is it as strong as Google that peaches that they found are often picked up by enemies?
The main reason is culture. Google has gathered a bunch of high IQs. Those who are willing to endure hardship are most typically characterized by their ability to program and engage in technology all night long. However, if you let these people push like migrant workers, you will be dumbfounded. They can eat the bitterness, but they can't eat the hardships of dealing with people and asking Grandpa to tell grandma. If Google wants to turn technology into a business, it must be something that doesn't require people to do it directly.
For example, Google's search actually requires no push and no need for manual operation of advertising. In other words, he realized the automation of advertising, through content diversion, satisfied advertisers with better technology, and then the money came in.
Android is also similar, the product is doing better, and then free, so that the omission of business promotion trouble, and then it is popular.
The few businesses that Google is robbed of by others basically need to deal with people. This is what they are not good at.
Huawei is a professional migrant worker. Without Google’s savvy mind, inspiration, and ability to innovate, there is a push for indomitable spirits. Compared to Google’s inspirational economy, Huawei is more like a sweat economy.
To elaborate, this is related to the intrinsic factors such as industry, starting up, and also related to the guiding principles of the company. Huawei is particularly reasonable in the straightforward chain of development from research and development to the market. Other companies because of these links do not match, engineers developed something, the market can not sell, intestinal obstruction. Unless an engineer develops an overwhelming thing, however, most of the cases are never performed and there is a climbing process.
For example, before the first high-end best-selling product came out, Huawei's mobile phone probably did five high-end models. It was unsuccessful, but he was able to insist that he would be able to keep his promise. Let's take a look at Lenovo. At that time, I had a ticket for Music Phone, and it was not working. Then I retreated. Google did not seem to have any problems with airline tickets.
Look at Google, Amazon, Microsoft, Nvidia, Tesla, and so on. These companies absolutely kill Google in terms of doing dirty work.
Therefore, each has its own niche. If you are stupid, you'll have to work hard and do something awkward, and you'll live well.