Wang Ji, the founder of DJI, a well-known enterprise in drones and imaging systems, rarely sent an open letter to the media and responded to his less-accepted media interviews.
In the past two years, Dajiang has grown into a billion-dollar valuation company. At the same time, DJI has also become the object of major media chasing. However, Dajiang’s response is relatively small. In particular, the founder Wang Hao almost never accepts media interviews. The strangeness between Wang Hao and the media led to mutual understanding. A few days ago, a media person protested the spread of the "high cold" article in Djijiang. Wang Kai’s opening of the open letter is obviously a response to this accusation.
In the face of the “high-cold†evaluation of the outside world, Wang Hao said that he rarely faced the media and was only doing things seriously, and “well-known successful people†was not his own pursuit.
“In ten years of business, we have found great pleasure in concentrating on making ultimate products and concentrating on solving problems in management, personnel, and technology. We have found major breakthroughs in management thinking and methodologies. At the same time, I don’t like the slightest. When I am successful, I come out to run my own business, and “well-known successful people†are not my pursuit, so I demand that all companies in the majority of situations should try to keep a low profile and that they should talk to the media more with products that can be launched immediately. It is also my reason for admiring Ren Zhengfei very much. His interest lies in doing things and solving difficult problems, instead of packaging himself to be famous, said Wang Tong in an open letter.
The information from Dajiang employees is still in the front line of technology research and development. In many cases, the problems and ideas of many products are proposed by him. For example, Elf 4 drones just launched this year, Wang Hao is not only dominant. The core innovations of its visual system, and even the wind noise problem of the product, were also led by Wang Hao. In terms of media work, Wang Hao established a public relations system for Dajiang from a management point of view, and has independent media departments in China, North America, and other regions responsible for transmitting the latest developments and values ​​of Dajiang.
At the scene of the Robomasters National Undergraduate Robot Finals dominated by Dajiang today, Wang Hao presented the prizes for the championship team, but did not make more speeches. Instead, he left the focus of the spot on the champion team.
Wang Wei Awarded for the One Point Five S Team of the Robomasters Electronic Science and Technology University
When interviewed by Lei Fengwang (searching "Lei Feng Net" public number) , Wang Xi explained to this open letter: "If there is a problem, we must fix it. There is indeed room for improvement for the media to link up with this piece."
Wang Hao clearly stated in the open letter that “Because of the company’s characteristics, it has led to insufficient attention paid to the work of the media and the reforms that have owed attention to the recent efforts are also intensifying. The media reporters should be in the The progress of work is felt during the contact.â€
According to Wang Fan, vice president of DJI Innovation and head of public relations, Dajiang is also preparing a series of activities aimed at enhancing communication and mutual understanding with the media. He hopes that more media will be able to understand DJI in depth and understand Machine industry features and product features.
Because the specialized market for the UAV industry is too vertical and the product categories are very new, most of the media are not familiar with the drone industry and the company itself. With the expansion of this industry and the growth of Dajiang itself, Dajiang, as a representative of the drone industry, needs to make more public expressions objectively. However, before the “condemned†Danggao cold article spread online, there are also public relations practitioners commented that the situation in which the CEO is unwilling or unwilling to accept media interviews is not unique to Nanda, and many companies are faced with the management CEO public Express work and problems.
It is understood that the open letter issued by Wang Hao did not pass through his public relations department, but he personally wrote and passed it to the media. In the open letter content, Wang Tao maintained the main space for the maintenance of the product quality of Xinjiang.
The following is the full text of the open letter of Dajiang Innovation CEO Wang Hao:
Through this incident, I have seen some media reporters feel that Dajiang’s exposure to the media is relatively low. I think we need to let everyone know what I think.
Ten years after the establishment of the business, we have found great pleasure in concentrating on making ultimate products and concentrating on solving problems in management, personnel, and technology. We have found major breakthroughs in management thinking and methodologies. At the same time, I also don't like to come out and manage myself with a little success. The "well-known and successful person" is not my pursuit. So I asked the whole company to keep a low profile in most cases, and more to talk to the media with products that can be launched immediately. This is also the reason why I greatly admire Ren Zhengfei. His interest lies in doing things and solving problems rather than packaging himself to be famous.
Despite its small achievements, DJI is still a young company that continues to develop through continuous solutions to various management problems. Due to the characteristics of the company, the previous work on the media was insufficiently emphasized, and the less-than-satisfied places were also intensified reforms in the near future. The media reporters should feel the progress of the work in the next contact with Dajiang. When it comes back to this matter, DJI will not allow the public to know the true performance of each product in a clear and rigorous manner. However, such a social environment has not yet been realized. What should we do after we feel that we have been misrepresented? Is it swallowing up, or is it actively negotiating to eliminate bad influences?
The industry of drones is in an emerging stage. Technology is constantly maturing and reliability is increasing dramatically. In particular, with visual technology, there has been a qualitative leap in the ease of handling and reliability. However, after all, drones fly in the sky. Once the operation is inadvertent or technically faulty, the outcome will be more serious than it is otherwise. Consumer electronics products do not have an explosion. For example, if the home TV falls from the upstairs if there is a slight breakdown or improper use, what kind of experience will consumers and manufacturers experience? To put it further, the proportion of explosives will be able to see that the vast majority of users still enjoy the products. Therefore, the Internet users see the postings of explosive users, which leads to a higher market share and a worse reputation. For example, A sells 50 units and 5 units, B stores sell 1,000 units and 10 units. Then there are 5 people who spit on A and 10 people who spit on B. But which one is of better quality?
This kind of word-of-mouth feature has very strict requirements on the technology, reliability and after-sales of the UAV industry. Dajiang did not regard this demanding requirement as a burden. We hope that we can exercise ourselves in such high demands and become better and better.