The success rate of college students' entrepreneurship is only 5%, what is 95% missing?

IT168 information is of course - lack of money!

  According to the “2016 China Undergraduate Employment Report,” the percentage of undergraduates who started business has increased continuously for five years, from 1.6% in 2011 to 3.0% in 2015.

However, in the mighty entrepreneurial force, the success rate is low and scary. The "Report" shows that graduate students who started their own business after graduation for half a year, more than half of them graduated from business after three years. Even in provinces where the entrepreneurial environment is better, such as Zhejiang, the success rate of college students in starting a business is only about 5%. As the hope and future of the country, what makes it difficult for college students to start their own business?

After studying the risk factors of entrepreneurs after graduation for six months, the Report found that college entrepreneurs from the 2011 to the 2015 consecutive five-year period believe that " lack of funds," "lack of corporate management experience," and "marketing difficulties" may lead to entrepreneurship. Three major risks of failure, of which "lack of funds" ranked first in the three major risks.

 

When you graduate from college, you start your own business. Where does the money come from?

In general, start-up funds are nothing more than four roads: angels investing, borrowing money, going home, and blaming themselves. However, the chance of college students getting investment in starting a business is not high, because the failure rate of this group is the highest, so most investors do not like to vote for college students.

The "Report" pointed out that the self-startup capital of college graduates who graduated in 2015 mainly depends on investment from parents, relatives and friends, or borrowing and personal savings, with a ratio of 78%; the proportion of commercial venture investment and government funding is relatively small, and less than 5%. .

Many college students start their own businesses and startup funding is a problem. 100,000 and 200,000 start-up funds are not worth mentioning to many entrepreneurs, but for university students, they often need crowdfunding, borrowing money, or even asking for money from home. I also encountered a lot of college students who started their own business and managed more than 100,000 entrepreneurs at home. In the last six months, they ended up in failure and were frustrated and unable to make a comeback.

Many college students will retorted: "I have no money, but I can find someone to raise money. As long as I think well enough to get the investor's money, even if it is successful." But the savvy Chinese investors are no less than Jewish people. They will carefully analyze the risks and benefits of investment and will not do business at a loss. When I was hungry for two years, the public comment network did three years to get the A round of venture capital. College students wanted to get venture capital from the very beginning. It was a fantasy.
What about those graduate entrepreneurs who are 5% successful in business?

Some Suggestions for College Students' Entrepreneurship - everything is related to money

There is a complete entrepreneurial (earning money) plan. College students must establish a complete and executable entrepreneurial plan, that is, a feasibility report, mainly to answer whether the selected project can make money, how much money, how to make money, how to make money, and the conditions required. Answering these questions must be based on realistic and effective market surveys. It cannot be imagined and subjectively judged. According to the analysis of the plan, the objectives of the company are formulated and the objectives are divided into sub-objectives for each stage. At the same time, detailed work steps are defined.

Careful fund operation plan. Funds are like the food of the enterprise. To ensure that the company eats food every day and cannot hungry, it is necessary to formulate a thorough fund operation plan. When the company is just starting up, it must be ready for more than three months or before the predicted profit period. However, due to changes in circumstances after the opening of the business, such as poor sales, increased staff, increased costs, etc., so we must adjust the capital operation plan at any time. Moreover, because of the income and expenditures in the operation of corporate funds, they are always in a dynamic state. Entrepreneurs must also understand the necessary financial knowledge.

Create a good atmosphere. Because of the lack of social experience and commercial experience, college students often find it difficult to grasp their own independence if they put themselves into the overall business community. At this time, you can create a small business atmosphere for yourself and entering industry associations is a more effective way. Entrepreneurs can use industry associations to understand industry information, meet industry partners, establish extensive cooperation, and promote their position and influence in the industry. In addition, you can also find an experienced business management consultant to do business consulting, and learn to use various resources, learn to cooperate with all parties, and do everything possible to create a good business atmosphere for themselves, which is very important for the start of entrepreneurs .

From being hands-on to building a team. Businesses do not come up with ideas and they do it. College students are literate, savvy, and have many ideas. However, in the early days of starting a business, all aspects must be done by themselves before the operation team is formed due to financial restrictions. In the process of doing things, it is necessary to distinguish between priority and priority, and to grasp key and important things first. Resolving a key issue every day is more effective than doing 10 minor things. When the company has established a foothold and has funds, it should establish a team. Entrepreneurs should change from being hands-on to being the role of everyone in the team and giving the right job to the right people

Profit is the ultimate goal of doing business. The ultimate goal of doing business is to be profitable. Therefore, whether formulating a feasibility report, work plan, or activity plan, it should be clear how to make profits. There are many good ideas for the active thinking of college students, but these good ideas must make him have commercial value and must find profit points.

Use all available resources to find "money." To support entrepreneurship for university graduates, the state and governments at all levels have introduced many preferential policies involving financing, opening of business, taxation, entrepreneurship training, and entrepreneurship guidance. At the same time, there are many companies that also have entrepreneurial support plans to provide entrepreneurs with equipment, resources, and funds to support them. Compared with the tedious procedures for government support, long waiting periods, and low consumption of porridge, the company's support is obviously more suitable for start-ups.

The most important thing for start-ups is to go light, save all unnecessary expenses, make use of all available resources, and concentrate all efforts on doing big things. To this end, Dell launched a plan for entrepreneurs - Dell's achievements? DreamWorks: Dell teamed up with 10+ business partners to provide entrepreneurs with 30,000 yuan Dream Fund and a series of entrepreneurial resources. Not only solve the funding problem, but also solve the hard cost issues such as IT equipment.

Long-click on the QR code and immediately apply for a $30,000 Dreaming Dell fund

For start-ups, the investment in IT equipment is a hard cost. To be a website, there is no server, even if you open a small store, computers are also indispensable, but the procurement costs of these IT equipment are high, and the lack of input directly affects the user experience. And work efficiency, compared with the staff and the team, often IT expenditures accounted for the bulk.

The Dell Accomplishment DreamWorks program takes this into account. It not only provides 30,000 yuan for Dreaming Funds (including 20,000 yuan in IT infrastructure consulting services and 10,000 yuan in equipment support), but also cooperates with Jingdong Cloud, Testin, and Schneider. Many companies provide various resources and equipment support and do everything possible to reduce unnecessary costs.

For example: Doing a game, doing an APP Applicable to various mobile phone fitting tests is an essential APP. Can you buy dozens of different models of mobile phones to test? Dell and Testin provide a 3,000-yuan test tool to help you conduct online testing, save a lot of money for the test machine, and save money for testers.

For example, start-up companies often have a lot of conferences. In order to improve efficiency, mobile office conferences are indispensable. Dell will provide 50,000 minutes of free voice conferences in conjunction with Jingdong House.

For example, the value of 399 yuan Ronglian cloud customer service, such as the value of 2099 yuan Schneider Electric UPS products, value 1500 Seagate WIFI hard disk, etc.

Compared to the imaginary entrepreneurial training and expert consultants, Dell actually helped build the equipment and resources and truly solved the problems of the efficient startup of startup companies.

The key is that these are free! Free!

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